In an amusing bit of PR, Stockport County and Runaway Brewery have collaborated to come up with a brand-new beer to sell at Edgeley Park ahead of the new season.
Teaming up with the local Stopfordian brewing company based just down the road from County‘s home ground, the club have created a tasty new pale ale inspired by their promotion-winning manager, Dave Challinor, and his now-famous post-match catchphrase.
Challinor, 47, is known not only for his honest and very matter-of-fact approach to post-match press conferences but also for ending virtually every single interview by saying, “Cheers, thank you”.
Having become a bit of a running joke amongst the staff, the players and the fan base, the club decided to lean into the gag and as they were looking for a name to give their beer, it turned out the answer was staring them in them right in the face. Introducing the ‘Cheers, Thank You’ pale ale:
🍻 We've teamed up with @RunawayBrewery this season, to bring you a brand new pale ale!
'Cheers, Thank You' will be available exclusively from the County Courtyard on a matchday, starting this Saturday ahead of our game against Gillingham!#StockportCounty
The Stockport County manager might have been hoping to have his name next to a trophy this season, but we’d hazard a guess he wasn’t expecting to have inspired a beer.
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It’s not the first time they’ve had some fun with this particular pun, either: the club previously sold a limited edition run of Dave Challinor-inspired ‘Cheers, Thank You’ mugs not long ago too.
Now, though, the Chester-born coach’s signature sign-off phrase has given its name to the new 4% pale which is said to offer “citrus notes with a clean and refreshing bitterness, delivering a modern, hoppy beer, perfect for a Saturday afternoon.” Can’t lie, sounds glorious.
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Being sold exclusively at the stadium on matchdays and joining the likes of Great North Pie Co. at the not long opened County Courtyard, the ‘Cheers, Thank You’ pale ale with be available all season long starting from the Hatter’s opening League Two game against Gillingham this Saturday 5 August.
Speaking on the collaboration, Mark Welsby, Head Brewer at Runaway, said: “The club sits at the heart of the town in every sense, so we jumped at the chance to collaborate on this speciality beer.
“County fans create an amazing atmosphere out of the Cheadle End, which we can often hear down at the brewery. We’re both proud and excited to know our beer ‘Cheers, thank you’ will be a part of the fans’ match day experience”.
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As for the club’s chief exec Jonny Vaughan, he said that “partnering with Runaway further enhances our commitment to supporting local businesses and we are excited for fans to try the beer in our first match of the season against Gillingham.”
But it isn’t just beer and pies they’ll be serving along Hardcastle Road, the County Courtyard is promising a rotating menu of the very best street food in the world. We’re still thinking about that PCD (portable Christmas dinner — obviously)…
Stockport County confirm signing of new striker Adama Sidibeh
Danny Jones
Stockport County Football Club have officially unveiled the signing of new striker, Adama Sidibeh, from St Johnstone FC.
This comes after weeks of uncertainty over whether or not the deal for the forward was going to be done, despite his medical having already been passed.
Sidibeh was linked with a move from the Scottish Premiership quite early in the January transfer window, and the transfer fee had already reportedly been agreed, but there was apparently to be some contention over personal terms.
However, it seems the impasse has now been overcome and a full agreement reached, with the Hatters finally announcing the completion of his deal on Tuesday, 27 January.
As you can see, the Gambian international is no stranger to England nor the North West, having moved back to the UK to be with his family in 2022, before going on to join local Stockport club Cheadle Heath Nomads in 2022.
Moving on to nearby Cheshire outfit Warrington Rylands FC the following season, he continued to prove himself as a quick and consistent goal threat, ultimately sealing a switch to The Saints in 2024.
Sidibeh’s transfer fee from St Johnstone to SCFC remains undisclosed.
Penning a two-and-a-half-year contract, the latest County recruit is the third signing of the January transfer window so far, following the most recent arrival of Josh Dacres-Cogley from Bolton Wanderers earlier this month.
Having been given the number 26, he is the latest offensive reinforcement at Edgeley Park as they look to enjoy a fairly ‘aggressive’ window, as promised.
Speaking on his new home in a club statement, the 27-year-old said: “I’m so excited to be [sitting] here now as a Stockport County player.
“It’s a town and a club I already know so well from my time at Nomads, which made it an easy decision for me and my family to come here once we heard that County were interested.
“I can’t wait to get going now, to start my career in the Football League and to play in front of 10,000 fans at Edgeley Park. I’ve worked very hard to get to this place in my career since moving to England, and will work even harder now I’m here to help the team as we go for promotion.”
As for his new manager, Dave Challinor made it clear they were keen to capitalise on his contract running out, adding that apart from being a bit of a late bloomer in pro football, “he’s a real hard worker that provides real intensity in his press. and really wants to threaten defenders both in and out of possession.”
“He’s scored all types of goals at every level he’s played at, but this will, without doubt, be a step up for him” – it just remains to be seen how he’ll take to the League One and wider EFL challenge.
Featured Images — Stockport County FC (publicity pictures)
Sport
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
Danny Jones -
4th August 2023 
