Designer fashion shoots are expensive, and labour-intensive, and require huge crews and lots of models and make-up and stylists and other talented individuals.
Usually, you’ll see these campaigns being shot in big cities like London, Milan, New York, or inside state-of-the-art studio spaces.
So it’s been a pleasant surprise for many here in the north west this week when it emerged that Vivienne Westwood, one of the world’s most famous and prestigious brands, picked a tiny village up north to shoot their latest campaign.
The fashion house rocked up in Tintwistle, just on the outskirts of Greater Manchester, for its autumn-winter 2023/2024 collection.
The location near Glossop was chosen as it was the birthplace of iconic designer Dame Vivienne Westwood, who sadly died late last year at the age of 81.
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This northern icon never forgot her roots in the Peak District, regularly revisiting her old school to inspire the next generation of Glossopians.
In the stunning photographs released this week, the Vivienne Westwood clothing collection is styled against various locations around the High Peak village – and fans and locals are absolutely loving it.
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Images from the latest Vivienne Westwood campaign, shot around Tintwistle. Credit: Vivienne Westwood
In one photo, a striking model in a short bridal dress poses in front of a football net in a field. In another, a grey-haired, grey-bearded model shows off a kilt against a pebble-dashed wall, with a row of terraced houses behind him.
Other backdrops include street signs, drain pipes, ginnels, allotments, playing fields, and all sorts of other scenes that will be very familiar to those of us who grew up here in the north west.
Commenting on the collection, one delighted local wrote: “So delighted you came to the village with this collection. Just perfectly surreal and wayward. Thank you xx.”
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Glossop Creates shared: “Take a look at this! Thanks to @FollowWestwood for showing the world where Vivienne’s creative journey began. So inspirational for our town!”
Another person said: “Wonderful to see our local area represented in the latest @FollowWestwood campaign, in memory of Vivienne. I’m sure we’ll have future designers at @LHS_HighSchool that will be inspired by this.”
And Thom Hetherington, a proud advocate for the area, tweeted: “How fabulous, the entire @FollowWestwood AW2334 campaign was shot right here in Glossopdale, in Vivienne’s home village of Tintwistle. I love that she never forgot her roots, and indeed is buried in the churchyard there. Great shoot!”
Andreas Kronthaler, Dame Vivienne’s widower, said: “It’s lovely being able to show and share where Vivienne is from.”
The campaign was photographed by Juergen Teller and its creative partner was Dovile Drizyte.
JD and Nike are hiding free pairs of Air Max shoes in InPost lockers at the Trafford Centre
Daisy Jackson
JD are celebrating the return of the Nike Air Max 95 ‘OG Neon’ with a major giveaway, hiding pairs of the limited trainers inside InPost lockers at the Trafford Centre.
There’ll be a chance for Mancs to unlock exclusive prizes, including those iconic shoes, plus Air Max 95 jackets, pants, and t-shirts.
JD started teasing the drop of the Neons last week, with a video of a stock room filled with Air Max boxes and a crew packing.
Then details started dropping too, with Liverpool grime star Kasst 8 revealing himself as the sender.
In the campaign, the unapologetically Northern artist appears stationed on JD x Nike Air Max branded lockers, firing off texts reading ‘I’ll be there soon’, ‘SHIPPED OUT’, and ‘Check your InPost’.
And now JD has revealed its major competition with Nike, giving you the chance to bag a pair of Air Max 95 OG Neons.
Special Air Max branded InPost lockers will be stationed in-store at JD at the Trafford Centre (and at Liverpool One), each one stuffed with Air Max shoes and apparel.
To be in with a chance of unlocking a locker, you just need to submit your details HERE.
Then select winners will be chosen from a random draw and sent a unique code, which you can take to your chosen locker and reveal what you’ve won.
The Air Max 95 OG Neons are an iconic shoe designed by Sergio Lozano, with a human anatomy-inspired design that includes ribcage laces and vibrant neon accents against grey gradients.
JD have been teasing the launch of this campaign, with the Air Max 90 and 95 Neons dropping in-store and online on Thursday 5 March.
If you missed last year’s Air Max OG Neon drop, JD’s throwing you a lifeline.
Enter before 9am on Tuesday 3 March HERE for your chance to unlock – winners will be picked at random and contacted this week to collect at JD Manchester Trafford Centre.
Interview | Chatting with the Manchester-based visual artist for the 2026 BRIT Awards
Danny Jones
BRITs Week 2026 is well and truly underway, and with the annual awards ceremony set to finally land in Manchester this week – the debut being just one of at least two years of the event in our part of the country – the city is teeming with art, music, colour and so much energy.
One of those people responsible for all that buzz is locally-based visual artist, Alex Giles. He’s been commissioned by Universal Music to create bespoke artwork to appear across their events during BRITs Week, including their exclusive artist showcase, BRIT Awards after-party and the invitations.
From creating some of the first-ever digital adaptations of his work to preparing himself for seeing a glorious physical re-creation in the form of a VERY big sculpture.
With the partnered War Child charity gigs now well underway across the UK, and people already planning their days before arrival at the arena, we spoke to Alex about what has been nothing short of a whirlwind few months for him.
Straight off the bat, how did the sort of project come around?
So I was working on an installation project in Ibiza for a private client, and you know, there’s no sort of union for artists, so we have to sort of create our own contacts and our own bonds.
I feel very grateful to have a lovely network of people like that, mainly through Instagram. Anyway, I was chatting to someone that I’ve become good pals with, an artist called Matt Dosa, who actually did the artwork in a similar context a couple of years ago.
Essentially, they asked if I could put together a sort of deck of my work and some initial ideas, and then out of the blue, I got the call back saying, “Yeah, we’d love you to jump on board and produce something for us.” It all happened really quickly and unexpectedly.
What a rush that must have been!What’s it like be wrapped up in the BRITs buzz since?
Yeah, but that’s often the way with artistic opportunities: something comes from nowhere. The initial race was to get the design sorted, so that was where all of the focus went to start with – which is a fairly familiar world for me – but this week it’s got even more surreal.
You know, I can immerse myself in a task and think about just that alone, but now it’s got to this stage, I’ve got this continuous low-level kind of… Well, I don’t know whether it’s anxiety, excitement, or just a bit of butterflies, but there’s definitely something going on, haha.
One of the main things I’m really excited about is just seeing my work displayed in so many different ways that I wouldn’t normally do; I’m a two-dimensional artist, I make paintings, so seeing it come to life in 3D, graphic packages and in various digital formats is really exciting.
Yeah, so for those yet to see any of it, what exactly can you tell us about the project and how it’s going to take shape in different forms?
The idea was that Universal Music Group [UMG] wanted to ask an artist to create something that is their visual presence throughout Manchester for the BRITs.
So it needed to be something that was instantly recognisable, something that could be repeated, something with a bit of pattern to it so it can be scaled, but then also something instantly kind of recognisable, and the word that was used a lot at the very beginning was iconic.
It had to be quite clear; there was a lot of back and forth, and I think at first I was maybe complicating things or overthinking things, as you can imagine for something this big, but eventually we started to refine it, and we got something really nice out of it.
Probably the most exciting thing is that there’s going to be a huge eight-foot sculpture of it [the core design] being made to go in the foyer of the Kimpton Hotel. There are flags, there’s loads of printed graphics, you know, little details like beer coasters and menus – it’s just going to be everywhere.
Incredible, and obviously, you’ve lived in Manchester for a long time now, so how special does it feel to play a part in such a big moment for the city?
You know, I’ve been here for 17 years, and it’s a special place that’s deserving of it. I’ve worked in the creative industries for nearly two decades now, and we’re very proud of what we do up here.
I work in the film industry as well, and there’s always a bit of a groan amongst Manchester crew when, you know, a load of people come up from London to do a job instead of hiring Mancunians, but any myths about the North are always dispelled quite quickly.
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Yeah, no one can question our work ethic. What is it about Greater Manchester that inspires you?
I’ve been thinking about this a lot recently. Inspiration for me is like through osmosis: it’s a gradual thing, and it sort of steadily shapes who I am and my creative output.
I can’t just pinpoint any one specific thing about Manchester, but it’s a place that has had a profound effect on who I am, what I like, and what I like doing. I’ve enjoyed the fruits of Manchester to the full – probably a little bit too hard at times, hence these dark circles under my eyes!
Ha, glad to hear it. What about that ‘music being universal’ brief – how do you go about being referential in your work, or do you create it for yourself and just hope it connects with others?
That’s a really nice question, actually. So the audience always starts with me; I feel like if I’m producing something that I like, then hopefully others will also like it. It can be tricky at times NOT to try and second-guess what your audience might like. I think a lot of artists do that in all disciplines.
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But yeah, I have to be quite strict now, and make what feels right to me, because if I like it, then I can talk about it and present it with pride. I think with that, it will eventually find its own audience.
Love that – now, I know it’s a hard question, but if you had to sum the visual style of this work in just three words, what would they be?
Oh, come on, haha! Erm… OK, well I’m going start with that word that kicked it all off: iconic. I’m going to put the word ‘fruity’ in the middle – you know it’s bright and juicy – and I’m going to say the word accessible to finish it off.
Iconic, fruity, and accessible – I was never guessing that one, haha. As for the night itself, which famous faces are going to make you double-take?
Well, I know Pulp are up for an award, and so I’m from the era of, you know: being glued to the Brits and, you know, the whole Michael Jackson-Jarvis Cocker saga, etc. I think that’s a pretty iconic moment in British history, so I’d love Pulp to because I think Jarvis has always got something very interesting to say.
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For sure, and how do you think the spectacle of the BRIT Awards has changed over the years?
I think the shape of performance has changed a lot in the last decade. People really put on big shows, don’t they? Like it’s not it’s no longer just, you know, a backdrop with the band name on it, it’s pyrotechnics, dancers, massive visual effects, and so much more.
Last but not least, which of those big performances from that unreal lineup are you most looking forward to seeing?
I think, deservedly, up for an Achievement Award: Mark Ronson. I think that’s going to be great, and I’m looking forward to seeing Wolf Alice, too.
It’s not necessarily the kind of gig that I would go to, to be honest – I love electronic and a lot of older music a lot – but I’ve actually got tickets to see Mogwai on Friday as well, so it’s set up to be a very energetic weekend.
It was a pleasure chatting with Alex, and we definitely caught the extra tailwind of his enthusiasm, as if we weren’t buzzing enough already.
Like the man himself, a few members of our Audio North team will be at the 2026 BRIT Awards themselves, and we can’t wait to see all the glitz and glamour in the flesh.
Stay tuned to our socials over on Instagram, as well as our usual The Manc pages, to make sure you don’t miss a second of the coverage.
Happy BRITs Week, and for those of you going to Co-op Live on the night, soak it all in!
What a busy week we've got – board game festivals, new foodie openings… oh, and The @BRITs comes to our city this weekend for the first time ever too. 🎶🐝🏆
Daisy Jackson -
14th July 2023 
