A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Shepherd’s pie named among classic British dishes that could be ‘extinct’ within the next decade
Emily Sergeant
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next 10 years.
From a hearty roast dinner on a Sunday, to a slap-up full English breakfast to start the day, classic British dishes have become staples on dinner tables across the nation, all known and loved for their comforting flavours and cultural significance… but apparently, Google searches for ‘shepherd’s pie recipe’ are down 55% in the past year, indicating that less and less people looking to create this traditional dish at home.
So with this in mind, air fryer giants Ninja Kitchen decided to carry out a new study by surveying 2,000 people and studying search trends for popular British dishes to uncover which meals are still loved, and which might be nothing more than a distant memory.
Shockingly, the new study revealed that shepherd’s pie could be facing extinction from early as 2027, with several other favourites dying out within a decade.
Shepherd’s pie takes the fifth spot on the top 10 list, as according to the study, the dish is experiencing a 0.76% weekly decline, and due to the fact only 5% of Brits would name it a ‘favourite’, this classic risks extinction by 2027.
Shepherd’s pie has been named among the classic British dishes that could be ‘extinct’ within the next decade / Credit: Dennis J Wilkinson | Steven Depolo
Another shocker on the list has to been the beloved veggie dish cheese and onion pie, which takes the ninth spot thanks to its 0.41% weekly decline in searches.
However, the majority of the other dishes making up the top 10 list tend to be regional delicacies or dishes that are popular within certain dietary preferences, such as Glamorgan sausage – which takes the number one spot, with a 2% weekly search decline – Tatws Pum Munud, a nut roast, and a vegan roast dinner.
57% of the nation would be sad to see British staples fade away, according to the study, but 31% do appreciate the evolution of food trends.
The study also revealed that the growing popularity of takeaway and convenience food is the leading reason why people are moving away from traditional classics such as shepherd’s pie, with nearly half (46%) of respondents citing it as their main reason.
Additionally, 15% reported that the cost of ingredients was too high, while 10% felt that British classics lacked flavour.
Featured Image – Wikimedia Commons
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Toxic Town – new star-studded Netflix drama series filmed in Greater Manchester airs next week
Emily Sergeant
A trailer and first look images for a gripping new Netflix drama series filmed in Greater Manchester have been released.
Viewers are being given a teaser of what to expect before it airs next week.
Produced by Charlie Brooker and Annabelle Jones, and based on one of the UK’s biggest environmental scandals, Toxic Town tells the story of the people at the heart of the 2009 Corby poisonings, that started decades ago in the 1980s, and focuses on a group of mothers who took on a David and Goliath-style battle for justice.
The four-part series written by acclaimed screenwriter, Jack Thorne, traces the years of the mothers’ fight and watches as a terrible truth comes to the surface.
Jodie Whittaker, Aimee Lou Wood and Claudia Jessie star in TOXIC TOWN. Premiering 27 February.
Based on the true story of one of the UK’s biggest environmental scandals, the limited series follows a group of mothers fighting to bring a terrible truth to surface and justice for… pic.twitter.com/HgRoUKBIod
The cast of the new drama is seriously star-studded, with local Northern actors Jodie Whittaker – best known for Doctor Who and Broadchurch – and Stockport-born Aimee Lou Wood – who is best known for the Netflix series Sex Education, as well as the BBC sitcom Daddy Issues, and is currently starring in the third series of HBO’s The White Lotus – taking on the lead roles.
Robert Carlyle, Brendan Coyle, and Rory Kinnear are some of the other famous names playing pivotal roles in the show, alongside Bridgerton’s Claudia Jessie, Game of Thrones’ and Skins’ Joe Dempsey, and This is England’s Michael Socha.
New star-studded drama series Toxic Town airs on Netflix next week/ Credit: Netflix UK & Ireland
Show creator Jack Thorne called it the “cast of dreams”.
“I couldn’t believe that we were able to get these people, and that they were prepared to be part of this story,” he commented. “And boy, did they all deliver.”
“Each of them just brought something new that I’d never seen them do before,” Thorne teased ahead of the show’s air. “And when you’re with a cast that’s doing that consistently, it’s so exciting to watch and it’s so beautiful.”
Despite the story being set in the Northamptonshire town of Corby, the majority of this new series was actually filmed here in Greater Manchester – primarily in Bolton.
Over the last decade or so, Bolton has developed a ‘Hollywood of the North’ nickname as the town’s centre and wider borough’s historic buildings and architecture, and striking rural landscapes, have become a favourite for production crews looking to replicate other well-known worldwide locations such as London, New York, and even Moscow.
Camera crews for popular TV shows such as Peaky Blinders, Happy Valley, It’s A Sin, Brassic, The Stranger, Fool Me Once, and A Gentleman in Moscow have all rolled into the town in recent times.
Emily Sergeant -
16th August 2022 
