A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
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https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
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One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
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A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Three tiny ‘chaos potatoes’ have been born at Chester Zoo and they’re so cute
Emily Sergeant
Three tiny ‘chaos potatoes’ have been born at Chester Zoo… and they’re really flipping cute.
Born to parents Maris and Albert in late summer, the three rock hyrax pups – only affectionately known as ‘chaos potatoes’ – have just passed their first vet check with a clean bill of health, and now weigh roughly 350g.
Hyraxes are found across sub-Saharan Africa and the Middle East, where they live among rocky landscapes and are most active in daylight.
The litter includes two boys and one girl, and keepers at Chester Zoo have decided to give them potato-themed names – Russ, Spud, and Jackie.
Three tiny ‘chaos potatoes’ have been born at Chester Zoo / Credit: Chester Zoo
Currently, the three pups are a fraction of the size of the adults, which can weigh up to 4kg, but despite their small stature, they have an unlikely relative.
Believe it or not, rock hyraxes are actually a part of the same evolutionary group as elephants, as well as sirenians, which are the family of aquatic mammals that includes dugongs and manatees.
“Hyraxes are one of those species that you have to look for, but once you’ve seen them, they are fascinating to watch,” explained Megan Carpenter, who is a Keeper at Chester Zoo.
“The pups are little chaos potatoes. They are much more energetic than their parents and sometimes get the zoomies, darting about and testing their climbing and parkour skills.
“In contrast, the adults often wedge themselves into corners and grip on to steep rock faces for hours at a time. They’re incredibly well adapted to living among rocks and are much better climbers than you might expect.”
Featured Image – Chester Zoo
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A TV channel playing Christmas films 24/7 is now back on air in the UK
Emily Sergeant
Do you think it’s too early for the ‘C word’? Never mind, you’ve already clicked on this article.
Sure, we may only be into our second full week of September, but given the fact the weather these past couple of days hasn’t exactly screamed summer, it already feels like the festive season is around the corner – but whether or not you think it’s too early to be talking about Christmas, it’ll soon be too tricky to escape from.
Especially not when the famous TV channel showing festive film favourites non-stop is now back on air in the UK.
Yes, you heard that right – Christmas films, 24-hours a day, seven days a week.
If you’re ready to wave goodbye to summer, and in welcome autumn and winter with open arms, then there’s arguably no better way of getting into the festive spirit than with the long-awaited and highly-anticipated return of the TV channel that’s charmed audiences for over half a decade now.
GREAT! Christmas the UK’s biggest seasonal channel, and it’s now live on Sky, Freesat, Freeview and Virgin Media.
You can expect almost four months of back-to-back seasonal movies.
The 24-hour feel-good and free-to-air channel will be bursting with non-stop Christmas spirit, and will be showing a heartwarming lineup of festive films – including some absolute fan-favourite classics that make it to screens every year without fail, alongside some cheesy Hallmark classics, new channel premieres, and so much more.
Emily Sergeant -
16th August 2022 
