A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded “offensive”.
Crown Paints – which is based in Darwen in Lancashire – released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert’s jingle include: “Now a baby’s coming and they don’t know what it is. Hannah’s hoping for a girl, Dave’s just hoping that it’s his.
“They’re happy that their spare room’s no longer grey because there’s a baby on the way.”
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert – which it is “currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action”.
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being “totally derogatory” towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: “Hey Crown Paints, get that offensive baby ad off air – what were you thinking!!!? What on earth possessed you?”
Hey @crownpaints get that offensive baby ad off air – what were you thinking !!!? What on earth possessed you?
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair’s tweet and say in response: “I honestly thought it was me being mad”.
One viewer took to Twitter and said: “Totally derogatory of women, questioning her fidelity. Take it off because it won’t sell much paint.”
Others said it was “offensive”, “misogynistic”, and a “serious error of judgement”.
Crown Paints then responded to Eclair’s tweet saying: “Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
But Eclair still said she felt that the advert “set up a scenario that implies a woman has possibly conned a man into fatherhood”.
It’s terrible also who was having illegal races four years ago? I thought they belonged to the 90’s – basically you’ve set up a scenario that implies a woman has possibly conned a man into fatherhood – check out the responses on my time line – it’s about 98% anti
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
A spokesperson said: “This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
“The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
“We apologise if any of the lines have caused offence.”
Featured Image – Crown Paints
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Manchester City set to re-sign former youth keeper James Trafford
Danny Jones
Manchester City look set to re-sign their former academy goalkeeper, James Trafford, just over two years after he left the club.
The Burnley shot-stopper was signed by the Lancashire side back in June 2023 after he impressed in two consecutive seasons on loan at Bolton Wanderers.
Now, just a few transfer windows later, it looks like Man City are set to fend off interest from other Premier League outfits for the chance to bring him back to the Etihad Stadium.
As per transfer expert Fabrizio Romano, an agreement is already in place for him to return to Manchester in the next few days.
🚨🔵 EXCLUSIVE: Manchester City agree deal to sign James Trafford as new goalkeeper, here we go!
Deal in place with Burnley under value of £40m buy back clause. Trafford said yes to Man City as Pep Guardiola wanted him.
According to Romano, the Cockermouth-born and Carlisle-blooded keeper, who joined the City youth setup at the age of 12, will be signed once again for a fee below the previously reported £40m price tag.
Although the details of the contract are yet to be fully confirmed, it is said that City maintained the option to match the bid of any other team that came in within three days as part of the stipulation.
Backed up by The Athletic‘s David Ornstein, it seems the club have done just that, entering a matched price of £27m (before add-ons) after an offer was made by Newcastle United.
Once again, the wages he will earn upon returning to the Etihad remain undisclosed, but you can assume they have promised a more attractive package than Newcastle; you would expect some assurances surrounding playing time, too.
Although Ederson is the first-choice goalkeeper on paper, he and backup keeper Stefan Ortega have been increasingly rotated across multiple competitions, and the 22-year-old said in an interview back in 2021 that he believes he has the potential and talent to become “Manchester City’s number one.”
Here are some of the highlights from the previous term.
Having impressed at youth level for England and most notably keeping 29 clean sheets – conceding just 16 goals in all 45 league fixtures in 24/25 – with Burnley securing automatic promotion as one of the best defences in the EFL, he’s not just a young prospect any more: he’s a sought-after shot-stopper.
It seems only a matter of time before his comeback is officially announced by the clubs, with Trafford preparing to sign a five-year contract with his old employers and where the bulk of his youth development took place.
The question is, Man City fans: can you see him pushing Ederson and Ortega, who have both been linked with moves away themselves, for the starting gloves?
Meanwhile, although Pep might be looking to phase in a new go-to between the sticks, another member of his senior squad who has struggled to nail down a consistent spot in the first XI could, conversely, be on his way out the exit door.
Jack Grealish linked with Serie A switch as Manchester City star reportedly wants a move away
Danny Jones
Manchester City star and England international, Jack Grealish, has been linked with leaving for a possible Serie A switch as the midfielder is reportedly eyeing an exit from the Etihad Stadium.
The 29-year-old is already being monitored by a number of clubs here in England and in mainland Europe, but it appears that Italian champions Napoli have emerged as the latest and seemingly strongest suitors looking to add Jack Grealish to their growing roster.
A number of outlets are reporting interest from the ‘Gli Azzurri’, who have already signed former Man City talisman Kevin De Bruyne this summer, and look to be continuing with a productive period of recruitment ahead of defending their fourth league title – the second in the space of three seasons.
It wouldn’t be a change in colour or even in position, apparently, as they have identified him as a number of left-sided targets this summer, according to the likes of Corriere dello Sport.
🚨 Jack Grealish remains on a list of wingers still being considered by Napoli, @CorSport claim 👀🩵
The former Aston Villa favourite was left out of the FIFA Club World Cup after Pep Guardiola revealed the pair had shared “honest” discussions regarding his future in Manchester, but did reassure that it was the “best” decision for him and is not ruling out a resolution before the start of the 2025/26 campaign.
The Telegraph‘s Matt Law states that Grealish has returned to City but only to train alone and will remain apart from the rest of the team until an outcome has been decided.
Other clubs that are said to be keen on tapping up the dynamic winger and attacking midfielder include Spurs, West Ham, Newcastle and even Everton are thought to be exploring a potential approach.
Guardiola‘s squad are expected to resume training on 28 July following a much-needed break post-tournament, which they crashed out of in the round of 16 following a shock defeat to Saudi side Al-Hilal.
Meanwhile, it is claimed that the England star has already flown to Naples.
As per Manchester Evening News (MEN), Grealish’s driver, Salvatore, told the ‘Radio Goal’ show on native station Kiss Kiss Napoli that the footballer is already training privately on the Amalfi Coast.
The outlet also recently wrote that the 29-year-old would be available if the right offer came in, with Man City supposedly wanting around £40 million for his prospective sale.
Jack Grealish is now considered well within his traditional ‘prime years’, and arguably soon to exit this crucial period for any athlete, so he will no doubt be pushing hard for a move this summer if his place with the sky blues is still undecided.
Despite being a well-regarded talent and regularly picked for his national team, the Brummy-born footballer has struggled to cement a spot in the starting XI under Pep, so perhaps leaving City might be the best for both Grealish and City, who are continuing to rebuild with new personnel.
He’s not the only Manchester-based star looking to the continent for a new lease on life.
Emily Sergeant -
16th August 2022 
