Guinness has officially launched its popular cold brew coffee beer in the UK, and it’s now stocked on supermarket shelves.
As parent company Diageo looks to move past pints of the beloved “black stuff”, Guinness and distinct coffee flavours have now been combined together to create what has been described as a smooth taste sensation.
Not only have sales of the iconic Irish drink sky-rocketed by 30% since lockdown, but coffee was also recently named the number one drink by Brits, overtaking tea, with a whopping 95 million cups of coffee consumed each day, so the news of this popular invention making its way over to the UK is sure to go down well.
The launch of Guinness Cold Brew Coffee Beer in the UK also comes after the successful launch of innovative addition to the Guinness family in the US last year.
So it’s no wonder the drink has now made its way across the pond.
ADVERTISEMENT
Here it is, the moment you’ve all been waiting for…
Introducing… Guinness Cold Brew Coffee Beer ☕️🍺
Ice cold Guinness with delicious undertones of espresso, chocolate and caramel.
Guinness explains that to create this refreshing new taste, cold brew coffee – which is coffee that has been steeped in cool water for long periods of time, instead of with boiling water – is added to Guinness Draught, alongside additional roasted barley flavours, to balance “delicate” notes of coffee, chocolate, and caramel.
Each can of Guinness Cold Brew Coffee Beer has 2mg of caffeine in it – which is the same as a typical cup of decaf coffee – and 4% alcohol.
According to Guinness, the drink is best served ice cold, either straight from the can, or your favourite glass, and it’s perfect for sipping while catching up with friends, when relaxing at home, or enjoyed as a delicious drink in the sun.
Guinness has officially launched its popular cold brew coffee beer in the UK / Credit: Guinness
Speaking ahead of the launch of the drink, John Burns – Head of Guinness – said: “We firmly believe we have created a taste experience truly unrivalled in the market and with over 95 million cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product which plays to an excitingly vast consumer space.
ADVERTISEMENT
“There is already a natural connection with coffee notes in Guinness’ signature offerings like Draught and Extra Stout.
“So the creation of Guinness Cold Brew Coffee Beer was a perfect match.”
Guinness Cold Brew Coffee Beer is now available to buy in a 440ml cans in Tesco stores across the UK, with prices likely to vary.
Featured Image – Guinness
Trending
I’m A Celebrity line-up announced for brand new all-star series in South Africa
Daisy Jackson
The all-star line-up for I’m A Celebrity… South Africa has been announced, with some massive Manchester celebs taking part.
The brand new show is due to air in April and will see some of the series’ most memorable campmates heading to a new setting in South Africa.
Names involved include Bolton-born boxing legend Amir Khan, Coronation Street star Helen Flanagan, and Happy Mondays legend Shaun Ryder.
And that’s just part of the first wave of celebrity contestants – more famous faces will take part in I’m A Celebrity… South Africa, entering the camp as the series goes on.
The new series will ‘push them to their limits and test them like never before’, ITV has said, promising bigger and tougher challenges and an even harsher environment.
Also taking part from the launch episode will be Diversity star Jordan Banjo, TV presenter Carol Vorderman, Olympian Fatima Whitbread, former royal butler Paul Burrell, ex-England cricketer Phil Tufnell, and supermodel Janice Dickinson.
ITV said: “Whilst nodding back to the Australian jungle, I’m A Celebrity…South Africa is a uniquely different series so viewers can look forward to lots of unexpected twists and turns.”
The trailer also shows the celebs taking part in pre-recorded challenges, taking on everything from nasty food to terrifying heights.
I’m A Celebrity… South Africa will air on ITV1 and ITVX from April 2023.
Featured image: ITV
Trending
Commentator Arlo White shows off what the Old Trafford gantry walk looks like
Danny Jones
Ever wondered what it’s like to be up in the gantry in a football stadium, say, Old Trafford? Well, we certainly have.
You see the odd shot of the commentators sat there on the telly from time to time but it never really gives much away either and, at some venues, it’s quite a ways up there. There’s a little bit of allure behind these mysterious parts of footy grounds that most fans will never get to see.
After hours of mindless scrolling on the social media app, we stumbled across the well-known sports commentator‘s channel where he’s been showing off what it’s like to go in the gantry and one of them is his long walk to crow’s nest up at the Theatre of Dreams.
As it turns out, Arlo’s been doing these videos for a couple of years now, revealing how the gantry looks not only at Old Trafford but other big Premier League grounds too, such as down the road at the Etihad, Arsenal’s Emirates Stadium, Tottenham Hotspurs’ sparkly new ground and many more.
Another reason we found ourselves stuck on his TikTok for so long was also because of the other behind-the-scenes details he reveals too, even shedding light on how he prepares for games: note-taking, data sheets, how keeps himself warm up there during those cold nights on comms and so on.
Emily Sergeant -
21st April 2022 
