Mancunian has now taken the crown as the ‘most desired’ accent in the UK, according to a new analysis.
You may remember that in recent years, the findings from two separate shocking surveys revealed that the Manchester accent is considered to be one of the ‘least respected’ nationwide, especially within the corporate world of work, and that northerners with strong accents are considered ‘less intelligent’ than their southern counterparts.
But now it seems like the tides have shifted slightly.
That’s because a new analysis by The Hearing Care Partnership revealing which regional voices are ‘turning heads’ in 2025 has seen Manchester take the top spot.
Last year in the hearing care company’s study, Essex topped the list as the UK’s most desired accent, but in 2025, Manchester came up to first place with a huge 127% increase in searches, pushing Essex down to the second spot.
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Mancunian has now become the UK’s ‘most desired’ accent / Credit: Simon Emmett
The company claims the long-awaited Oasis reunion could be the ‘driving force’ behind the nation’s new curiosity towards Manchester’s tone.
“It’s interesting to see how the Manchester accent has become popular all of a sudden,” Ashish Shah, who is an audiologist at The Hearing Care Partnership, commented on the findings.
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“Cultural events can really change how people feel about certain accents, and Manchester’s up-and-coming vibrant music scene, lively nightlife, and sports achievements might explain why so many people are interested in it now.
“Last year, Manchester wasn’t even in the top five, so jumping to number one with a 127% increase is really impressive.”
Top 10 ‘most desired’ UK accents
Manchester
Essex
Welsh
Yorkshire
Geordie
Cockney
Scouse
Birmingham
Scottish
Irish
Elsewhere on the list, it appears that regional accents across the UK have seen noticeable shifts.
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The Welsh accent now ranks thirdon the list with a 24% increase in searches – a surge that could be linked to the hit BBC series The Traitors, where contestant Charlotte deliberately spoke in a Welsh accent as she believed it to be one of the most trustworthy.
Yorkshire’s unique sound has also seen an 18% boost this year, which is a major shift from 2024 when it was one of the least desirable, and the Geordie accent has also remained a favourite with a 17% increase in interest.
Cockney and Scouse accents have also continued to hold strong, with steady increases between 12% and 17% each.
Featured Image – Mylo Kaye (via Unsplash)
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A pop-up ‘sunshine booth’ is landing in Manchester to combat winter blues
Emily Sergeant
A sunshine booth shining special SAD lighting is coming to Manchester this week to combat those winter blues.
As the rain continues to pour down outside and the colder days really begin to set in as autumn draws to a close, Holland & Barrett, the UK’s leading health and wellness retailer, says it’s on a mission to help the nation stay well this winter.
With the days getting shorter and darker, the average Brit will see around nine hours less of sunlight than in peak summer.
The drop in daylight, coupled with both the drop in temperature and the onset of the usual common cold season, can often be found to take a toll on our mental and physical wellbeing, leaving us feeling a little more dull than we’d like to be – which is why Holland & Barrett’s ‘Sunshine Booth’ will be popping up across UK high streets to brighten Brits’ winter wellness routines.
The brightly coloured Sunshine Booth has been crafted with expert lighting, using the lighting featured in SAD lamps.
A pop-up sunshine booth is landing in Manchester to combat winter blues / Credit: Pixnio
It’s designed to mimic effects of natural light to help customers feel relaxed and refreshed.
Landing inside Holland & Barrett’s store over at the Trafford Centre later this week, the retailer is inviting customers to pop in and spend up to 20 minutes inside the calming booth to ‘pause and recharge’.
Those looking to brighten their day can pop into Holland & Barrett at the Trafford Centre this Friday (7 November) to visit the Sunshine Booth, with no prior appointment or ticket required.
Not only that, but the first 10 customers who visit will receive a Holland & Barrett goody bag worth £50, packed with products to support winter wellness, boost your immune system, and provide you with additional energy.
Fancy it then? The Sunshine Booth will be in the Trafford Centre’s Holland & Barrett this Friday 7 November from 10am through to 8pm.
Featured Image – David Parry/PA Media Assignments (Supplied)
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Tens of thousands queue for exclusive new Selfridges Jellycat toy
Daisy Jackson
Selfridges has today unveiled a brand-new, exclusive Jellycat toy – and it’s proving so popular an online queue has had to be put in place.
At the time of writing, a whopping 28,000 people are currently in a virtual queue to purchase the adorable new Jellycat character, with a wait time of more than an hour.
Today, Selfridges debuted a world-exclusive toy for the department store – a plushie version of its iconic yellow bag.
The Jellycat Amuseables toy comes in a soft yellow fabric, with the signature Jellycat smile, plus corded handles and legs.
And it does function as a miniature bag too, perfect for storing other pieces from your collection.
It’s been launched to celebrate a milestone 25 years of partnership between the two brands.
The Jellycat Amuseables Selfridges Bag. Credit: The Manc GroupThe Jellycat Amuseables Selfridges Bag. Credit: The Manc Group
The Selfridges x Jellycat exclusive retails at £48 – and its price has done absolutely nothing to deter people from shopping.
As well as being stocked online, the Selfridges bag soft toy is available in store in Exchange Square and at the Trafford Centre in Manchester, as well as in Birmingham and London.
Judd Crane, Selfridges Executive Director, Buying and Brand, said: “We are very proud to be part of Jellycat’s incredible story, as one of the brand’s first stockists, launching at Selfridges in 2000,” reports The Industry.Fashion.
The current queue on the Selfridges website for the Jellycat exclusive
“We have watched the Jellycat brand, and family, evolve as its loyal and inclusive community of fans and collectors continues to grow and grow. Twenty five years later, Jellycat is a firm favourite with our customers, who come to us for characters and experiences which make their day brighter.
“The Selfridges yellow bag is perhaps the most recognisable part of our brand personality, and we are excited be able to share it with Jellycat!”
You can pick up the Jellycat Amuseables Selfridges Bag in-store and online from today.
To celebrate 25 years of @Jellycat and @Selfridges, there’s a brand new character on the shelf and she’s beautiful 🥹💛 📍 Available now at both Selfridges Exchange Square and Trafford Centre #manchester#selfridges#jellycat#jellycatcollection#manc
Emily Sergeant -
4th March 2025 
