Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
American pop icon Lady Gaga is returning to the UK and is making a special stop in Manchester to celebrate her latest album, MAYHEM.
‘Mother Monster’ is returning to our lovely city for one night only ahead of her ‘The MAYHEM Ball Tour’, which is reaching the UK in October.
Gaga last visited Manchester over a decade ago when she brought ‘artRAVE: The Artpop Ball’ to AO Arena back in 2014.
The past few months have been mega for the 14-time Grammy-winning artist who has seen her Bruno Mars link-up ‘Die With A Smile’ catapult her career to new audiences and even further heights.
This single alone holds the record for the longest-running daily #1 hit on Spotify’s global chart, dethroning ‘Dance Monkey’ by Tones and I, which spent 121 days atop the chart.
Whether you’re showing up and showing out for classics such as ‘Poker Face’ and ‘Bad Romance’, or rocking up to hear new favourites like ‘Rain On Me’ and ‘Garden Of Eden’, this night will be a spectacle, that’s for sure.
This unmatched performer has chosen none other than Co-op Live as the destination for her newest tour, and we’re sure the arena will be packed with 23,500 of Gaga’s devoted ‘Little Monsters’.
Lady Gaga’s newest album, MAYHEM, is an ode to her discography and legacy as an artist with tracks like drawing from almost 20 year career: ‘Disease’, ‘Perfect Celebrity’, ‘Don’t Call Tonight’ and more.
Her latest single, ‘Abracadabra’, is already becoming a modern-day pop phenomenon too, as she evokes her familiar but ever-enigmatic pop star persona – we just wish we could magic ourselves some of those precious tickets.
The US performer took to social media to express her excitement, stating: “This show is designed to be the kind of theatrical and electrifying experience that brings MAYHEM to life exactly how I envision it.”
Gaga’s UK tour run is limited with a three-show residency at The O2 in London confirmed and this one-off Manchester gig announced so far.
With Gaga’s last visit being over 10 years ago, anyone looking to get their hands on any tickets will have to act fast.
She sure knows how to raise a roof, and when you have a single titled ‘Applause’ all about her adoration of playing to live crowds, we have no doubt this will be a night the die-hard fans will never forget.
Lady Gaga is bringing her ‘MAYHEM Ball Tour’ to Co-op Live on 7 October, with pre-sale tickets available from Monday 31 March onwards with general admission tickets going up from Thursday, 3 April at 12pm.
A lot of you will have seen the viral ‘Bertha’ cake by beloved sweet treat specialists Get Baked that finally landed in Manchester this month – or, more accurately, the massive lines that followed.
Well, what if we told you were about to do the same all over again very soon?
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Credit: Get Baked (via Instagram)
Yes—scratch that; HELL YES! Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar’, people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Our friends over at The Hoot weren’t lying when they said this place was going to make a big splash when it landed in 0161 – and no, we won’t be telling you how much we’ve spent there already.
As for the Pistachio Bertha, Get Baked has confirmed that although there will only be a limited amount of portions up for grabs, it will be available both in person and to order online.
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
We’re also glad to hear she is on the mend following a recent health scare; we hope she eats as many slices of Pistachio Bertha as possible to celebrate. Big love and stay healthy – The Manc x
Emily Sergeant -
20th September 2023 
