Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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You can get FREE sandwiches in Manchester this weekend – but only if you have certain names
Emily Sergeant
Hungry Mancs can help themselves to free sandwiches this bank holiday weekend… but there’s a bit of a catch.
You can only get yourself a sandwich if you have one of these particular names.
We’ve been enjoying some absolutely stunning sunshine across Greater Manchester and much of the UK over the past couple of months, and nothing says sunny days more than taking a packed lunch or grabbing a meal deal and taking it to your local park or greenspace for a picnic.
This is why Pret A Manger has decided to make picnics easier for those who are lucky enough to have a certain type of name.
This late May bank holiday weekend, the popular high street coffee shop chain will be dishing out hundreds of free sandwiches across the UK – including here in Manchester – to anyone whose name happens to start with ‘Nic’.
That means people called Nick, Nicholas, Nicola, Nicole, Nico, Nicolette, and plenty of others could be in with a chance of some free feasting over these next couple of days.
You can get FREE sandwiches in Manchester this weekend / Credit: Wikimedia Commons | Supplied
Here in Manchester, it’s the chain’s Portland Street site, just off Piccadilly Gardens, that’s participating in the free giveaway this weekend, and there’ll be 50 sandwiches a day given out, so you’ll need to be quick if your name starts with ‘Nic’ and you’re feeling peckish.
The offer is only limited to Pret’s freshly-made sandwiches, and unfortunately excludes baguettes, wraps, or rye rolls… but free food is better than no food, after all.
All you’ll need to do to grab a freebie is show your ID at the tills of participating stores this Saturday (24 May) to prove your name, and you’ll get to walk out with your lunch in hand, all without having to spend a penny.
Manchester’s Portland Street Pret A Manger will be giving out 50 free sandwiches to ‘Nics’ this Saturday, and they’re on a first-come-first-served basis.
Featured Image – Eaters Collective (via Unsplash)
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BBC needs adventurous Mancs to take part in next series of Race Across the World
Emily Sergeant
Are you a fan of travelling? Got a bit of a competitive streak in your nature? This might just be your calling then.
The BBC is currently casting for the next series of Race Across the World.
The BAFTA-winning hit show is currently airing to thousands of viewers each week, but with the next series now in the works, producers are on the look-out for ‘intrepid duos’ of all ages who reckon they’re ready to take a step into the unknown, and embark on an epic race across land and sea – and that includes Greater Manchester residents.
With applications for the next series of the massively-popular show now open, nomadic Mancs are being encouraged to take part.
On a limited budget and away from the luxuries of modern technology and conveniences, those lucky applicants selected to take part in the next series will get the chance to experience life in some of the world’s most beautiful and remote locations.
BBC is looking for Mancs to take part in next series of Race Across the World / Credit: BBC
Navigating their way across thousands of miles, they’ll travel through spectacular scenery and dynamic cities, visit ancient wonders, learn local customs, and take part in time-honoured traditions.
But, as producers are keen to point out, “the physical journey is only half of the story”.
That’s because, as the contestants take on the challenge of travelling across the world, the greatest thing they’ll discover along the way could actually be about themselves and one another.
Putting out a UK-wide casting call on the BBC website this week, producers Studio Lambert wrote: “We are now accepting applications for the next series of Race Across the World. This experience is open to all, whether you’re a seasoned traveller or total novice.
“We want to hear what undertaking a trip like this would mean to you, and with a cash prize at stake, what lengths you would go to to win.
Applications for the massively-popular show are now open / Credit: BBC
“Maybe you’re looking to change something in your life? Or are keen to share the journey with someone special like a family member, best friend, or someone you’ve lost touch with. You may even have a very personal reason for wanting to travel at this time in your life or explore a particular part of the world.”
Fancy it then?
Applications for the third series of Race Across the World are now open for anyone over 18 years of age, with a deadline date of 6 July 2025, and you can find out more information and apply via the BBC website.
Emily Sergeant -
20th September 2023 
