Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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UK’s best and worst parcel delivery companies named following new research
Emily Sergeant
Some eye-opening new research has revealed the best and worst parcel delivery companies in the UK ahead of Christmas.
With the festive season fast approaching and many already in the process of Christmas shopping, Citizens Advice has released its annual parcel league tables, ranking the UK’s five major delivery companies in order from best to worst based on their overall performance.
From chasing missing parcels, and battling arduous complaints systems, to even having accessibility requests ignored, Citizens Advice found through its latest research that more than a third (37%) faced issues with their most recent delivery – which works out to roughly around 15 million people, a new record.
The research – which was carried out in a ‘snapshot’ one-month period – reveals that the rate of parcel problems remains at the highest levels seen in half a decade.
Now in its fifth year, the charity’s league table looks at the top five delivery companies by parcel volume and measures their performance against criteria to determine who is the best.
The criteria each company is measured against includes customer service, delivery problems, and how well they meet accessibility needs, such as people needing louder knocking or longer to answer the door.
This year’s parcel league table shows Royal Mail scored the highest with 3.25 out of five stars overall, while Yodel slips to the bottom with just two out of five stars.
UK’s top 5 parcel delivery companies
Royal Mail – 3.25 out of 5 stars
Amazon Logistics – 3 out of 5 stars
DPD – 2.5 out of 5 stars
Evri – 2.5 out of 5 stars
Yodel – 2 out of 5 stars
Citizens Advice found through its new research that accessibility was the worst performing area overall, and this is despite Ofcom’s new condition requiring firms to give disabled consumers the opportunity to report their accessibility needs.
There was also customer service failures, with almost half (47%) of the people who had a problem with their initial delivery going on to have further issues trying to resolve the problem.
Research found that the most common problems customers faced with their last delivery include the driver leaving before they had time to get to the door (29%), their parcel being left in an insecure location (24%), and parcels arriving late (24%).
The UK’s best and worst parcel delivery companies have been named / Credit: Evri (Press Picture)
“Ofcom has passed the parcel of responsibility for long enough,” commented Dame Clare Moriarty, who is the Chief Executive of Citizens Advice.
“We’ve been doing the work of the regulator for five years now by holding parcel companies to account and speaking up for consumers who are bearing the brunt of persistently poor service.
“Our league table has tracked parcel problems from warehouse to doorstep. We continue to see millions of people chasing lost parcels, having their accessibility needs ignored and hitting a brick wall when they try to complain.
“The question now is whether the regulator will take tougher action to improve the parcel market once and for all.”
Featured Image – Amazon (Press Picture)
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Tesco unveils Britain’s favourite Christmas meal deal – is yours on here?
Thomas Melia
Supermarket giant Tesco has announced brand-new data revealing Britain’s favourite Christmas meal deals.
But has yours made the cut?
Of course, Christmas is famed for its food, especially the Christmas dinner, but nowadays, the days leading up to the big day have also become filled with foodie feasts, and nothing proves this more than the popularity of the Christmas meal deal – something which Tesco, arguably, knows how to do better than anyone else.
Tesco has been actively tracking the nation’s everyday eating trends all year long, and now that the festive season’s here, shoppers favourite Christmas meal deals have been announced.
It seems meal deal lovers are eager to get into the Christmas spirit, with the best-selling main being the Tesco Turkey and Trimmings Sandwich.
Tesco has unveiled Britain’s favourite festive meal deal / Credit: Tesco plc | The Manc Group
This roast dinner-inspiredbutty has been purchased over 2.5 million times between October and December 2024, and it was so popular, in fact, that it was chosen almost three times as often as this year’s runner up – Tesco Jingle Brie Sandwich.
To pair with this much-loved sandwich is the classic Mccoy’s Flame Grilled Steak Crisps, which are championing the snack category overtaking last year’s champion, Egg Protein Pot, which finished third this year.
And if you’re wondering what beverage Brits are pairing with their lunchtime combinations, it’s none other than Coca-Cola 500ml.
This will come as no surprise to any avid meal deal fans, as this drink has worn the crown as the nation’s favourite drink, not just during Christmas but the whole of 2024 itself.
Tesco top 10 festive meal deal mains (October – December 2024)
1.
Tesco Turkey & Trimmings Sandwich
2.
Tesco Jingle Brie Sandwich
3.
Tesco Yuletide Half ‘N’ Half Sandwich
4.
Tesco Christmas Wrapped Up
5.
Tesco Festive Chicken & Trimmings Sub
6.
Tesco Ho-Ho-Hog Wrap
7.
The Gym Kitchen Chicken Bacon & Stuffing Sandwich
8.
Tesco Cracking Currywurst Sub
9.
Tesco Finest Festive Chicken & Bacon with Gravy Mayonnaise Dip
“Turkey isn’t just for the big day, our customers love bringing festive flavours to their lunchtimes even as early as October,” commented Sarah Bryer, who is the Product Development Manager for Tesco Meal Deal.
“With the crowd-pleasing Turkey and Trimmings Sandwich back again, this year’s line-up of Meal Deal mains has something to suit both traditionalists and those looking for something new with the addition of our Honey Ham, Red Leicester and Festive Chutney Sandwich, Finest Brie and Bacon Brioche Bagel, and Tesco Plant Chef Festive Feast Wrap.“
Emily Sergeant -
20th September 2023 
