Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
ADVERTISEMENT
The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
ADVERTISEMENT
Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
ADVERTISEMENT
“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
Trending
Bayern Munich reportedly set to target Phil Foden in the summer transfer window
Danny Jones
European giants Bayern Munich are said to be interested in homegrown Manchester City star, and are interested in signing him this coming transfer window.
And if you believe some of the reports circulating around the Stockport-born footballer, he could very well be looking to leave the Etihad in the summer.
Foden seems to have somewhat fallen out of favour at Man City of late, having been benched in four of the last five games, with his overall minutes having been on a gradual slump over recent months; as a result, some sources are suggesting it’s prompted a potential move away.
As per TEAMtalk, the Bundesliga side is hoping to target the City youth product and England international ahead of next season, with former teammate turned Bayern head coach Vincent Kompany very keen on acquiring his services.
Man City have stepped up efforts to secure Phil Foden's future with talks held during the international break and confidence is now growing that a new deal will be finalised before the end of the season, amid Bayern Munich interest, @TEAMtalk can reveal.https://t.co/ScBP5a3a08
Whether or not having a club and Premier League legend in charge would serve as a sweetener for the attacking midfielder or not, who knows?
According to journalist Graeme Bailey, while the gifted playmaker is said to be “frustrated” with the current situation at Man City, the club are believed to have “stepped up efforts to secure the long-term future of Phil Foden, with fresh talks held during the international break”
Having still managed to chip in with 15 goal contributions so far this campaign – two-thirds of those involvements being goals – the hope is that they can tie him down to a new deal long before the end of the season.
There’s no question about his natural talent and versatility across the forward line; it’s just whether or not he’s happy with his game time under Pep Guardiola, which admittedly has often fluctuated ever since he broke into the first team.
Pep has never made a secret of his love for Phil, either; he’s just not afraid to mix things up and try different things given the squad depth at his disposal and other teams in the division becoming increasingly competitive.
It’s also worth noting that many expect him to be in Thomas Tuchel’s starting lineups for the Three Lions at this year’s World Cup.
At present, Foden’s contract is set to expire at the end of the next term (2026/27), but it’s rumoured that he could soon commit to staying until 2030 on paper.
Now 25, the once up-and-coming youngster/’rising star’ is now a fully-fledged senior professional and serial winner.
With many years still ahead of him, you could argue that this is the perfect time to take on a new challenge, or equally, stay with his beloved Blues and extend their modern dynasty as one of the more experienced and decorated members of the dressing room.
As for whether Kompany can convince him to swap his familiar surroundings for a fresh chapter in Germany, or whether or not another big Champions League-level outfit monitoring the situation could come sniffing, only time will tell.
For now, let’s just hope he has an incredible few weeks over in North America this June and July.
Inside the £1.3m Bolton gatehouse considered a ‘remarkable’ piece of local history
Emily Sergeant
A magnificent Grade II-listed gatehouse in an affluent area of Bolton has gone on the market, and it’s your chance to own a piece of local history.
You will need a small matter of £1.3 million before you’re able to call it yours, though.
Now, as we always say before we write about these stunning homes, it goes without saying that the vast majority of us won’t have this kind of money just sitting in bank accounts right now… but if like us, you’ve got no shame in admitting you love looking at houses you can’t afford in places you’ll probably never live, then allow us to introduce you to this absolute beauty.
This is Lostock Hall Gatehouse – a breathtaking Grade II-listed residence that’s believed to date back to the late sixteenth century.
Tucked away in ‘complete seclusion’ in the sought-after Bolton area of Lostock – which is known and loved by families thanks to its varied housing options, excellent local schools, convenient transport links, and proximity to amenities including Middlebrook Retail Park – this extraordinary five-bedroom link detached property is described as being ‘rich’ in heritage and architectural significance.
The home has been thoughtfully enhanced over time to introduce refined features for modern life, all while preserving plenty of original features.
Set behind imposing electric gates and nestled on a plot of just under three quarters of an acre, Lostock Hall Gatehouse is divided into two detached buildings, which estate agents say offers ‘unparalleled’ versatility for multi-generational living, business use, leisure space, or even guest accommodation.
This is the impressive Lostock Hall Gatehouse in Bolton / Credit: Miller Metcalfe
The main residence is packed with bags of character – think an original stone frontage, charming mullion windows, feature fireplaces, exposed beams, expansive rooms, and so much more.
Some of the other stand-out features in the main house include two impressive reception rooms, a beautifully presented country-style kitchen, and five large bedrooms arranged over two floors.
A short walk from the main residence stands a substantial two-storey detached building, which is in need of some refurbishment for sure, but estate agents say it presents exceptional potential and flexibility for a wide variety of uses.
It’s currently on the market for £1.3 million / Credit: Miller Metcalfe
Just as you’d expect, the outside of the Lostock Hall Gatehouse is almost an impressive as the inside, as it boasts manicured lawns and gardens stretching beautifully across the plot and designed to be enjoyed in every season.
The large private driveway also provides off-road parking for several vehicles.
This property is currently on the market with the Bolton branch of local estate agency chain, Miller Metcalfe, for £1.3 million, and if you fancy taking a closer look, then you can contact the agents to arrange a viewing.
Or you could just take the cheaper route instead and have a nosy at the Rightmove link here.
Emily Sergeant -
20th September 2023 
