Samuel L. Jackson has become the latest Hollywood celebrity to declare his love for Bolton as he stars in the new Warburtons TV advert.
Now, who the heck saw this coming? We’ll bet no one – and you’re likely lying if you claim you did.
The beloved Bolton-born bakery is absolutely no stranger to whipping up viral marketing campaigns featuring unexpected superstars, with acting titans George Clooney, Robert De Niro, and Sylvester Stallone having all fronted the company’s TV ads in the past.
And now, it seems to be Samuel L. Jackson’s turn, by the looks of things, as Warburtons has shared its latest commercial with the world this morning, and the legendary actor appears in the starring role.
The nation’s leading baked goods manufacturer says the new TV advert, which is titled Mad About The Bread, celebrates its “dedication” to making “the best quality loaf” of bread.
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The ad opens in the company‘s home town of Bolton, with Samuel L. Jackson seen taking over Jonathan Warburton’s office dressed in the current chairman’s office attire of blue shirt and orange tie, before he turns to camera and delivers the opening line – “Hi, I’m Jonathan Warburton, chairman of the UK’s largest family bakery.”
What follows next can only be described as an unexpectedly-incredible montage of moments showing Samuel L. Jackson – sorry, we mean ‘Jonathan Warburton’ – going on a quest to prove to a doubting bread-lover why Warburtons‘ legendary Toastie loaf is the best there is on UK shop shelves.
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Samuel L. Jackson is the star of the new Warburtons TV advert / Credit: Warburtons
‘Jonathan’ can be seen furiously-recalling the effort that goes into making the perfect Toastie loaf, that he emphatically declares is “packed full of the bakery’s unique blend of wheat and 147 years of baking expertise”, and is then shown testing the bread for “softness, butter-ability, and bounce-back-ability”, before he finally knocks the door down of Jonathan’s office, only to be met with the real Jonathan Warburton.
“I couldn’t have said it better myself,” the actual Warburton comments – and neither could we.
Samuel L. Jackson said it was “a pleasure” to star in the new advert and to meet “the man at the helm of Britain’s biggest family bakery”, adding that it was “an honour” to follow in the footsteps of other famous ‘Bolton alumni’.
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“We had a lot of fun on set, so I hope people enjoy the finished product – the ad AND Toastie Loaf,” Samuel L. Jackson concluded.
The legendary actor is the latest in a long line of the company’s unbelieveable collaborations / Credit: Warburtons
Jonathan Warburton said the new ad is “a real celebration” of the company’s passion.
“Inviting the big-screen hero of Samuel L. Jackson into the business was a uniquely memorable experience,” he added of the new advert, “And we hope to bring some light-hearted humour to viewers at home.
“All while reminding the nation that our Toastie truly offers our customers the best of the best.”
Featured Image – Warburtons
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Mancs wanted to test their willpower in the wilderness for ‘life-changing’ cash prize in new TV show
Emily Sergeant
Mancs who are willing to put their willpower to the test in a bid to win a ‘life-changing’ cash prize are wanted for a new TV show.
Are you prepared to take on the ultimate test of willpower? Channel 4 is currently casting for the potential next series of the smash-hit show, Tempting Fortune, and is calling on brave people from across Greater Manchester to apply to take part.
Tempting Fortune is described as being a ‘groundbreaking social experiment’.
Filmed in a distant paradise, this epic series full of twists and turns – which ended its gripping second season last Sunday (6 April) – gives a group of regular people the chance to take part in an adventure ‘with a twist’ and earn a ‘substantial cash reward’ at the end of it.
Mancs willing to test their willpower in the wilderness are wanted for a new TV show / Credit: Channel 4
But what stands in the way of that cash prize is the wilderness, and contestants will be tasked with grappling with the elements, the terrain, and their own willpower along the way.
A casting call for the potential upcoming next series of the show on the Channel 4 website reads: “We are casting for fun, diverse individuals from all different backgrounds.
“We are looking for applicants who are excited by the challenge of embarking on a new adventure that will test them both physically and mentally.”
Find out more and apply on the Channel 4 website here.
Featured Image – Channel 4
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Tommy Fury announces return to boxing after his ‘hardest battle’ yet
Danny Jones
Manc boxer Tommy Fury has announced his return to the ring later this year, although he’s still keeping tight-lipped about some of the finer detailsabout his next fight.
Tommy Fury has been stuck on the sidelines for the best part of the last two years following his last boxing match against influencer and musician KSI, having reluctantly stepped away from boxing through injury and well-publicised personal issues outside of the sport.
He ultimately pulled out of his intended comeback against Darren Till ahead of what looked to be an already fraught face-off, and his been quiet on the competitive front ever since – until now.
Revealing a scheduled date for the next fight, the 25-year-old took to social media to confirm that he will be back very soon but is withholding some of the particulars for now.
Writing in the caption, the younger Fury brother said: “Two years out. One surgery. The hardest battle I’ve faced has been the mental battle of being away from boxing. But I’m back stronger, sharper, and more HUNGARY than ever.”
However, the most notable omission is who he will actually be taking on, i.e. one of the main reasons fight fans would be interested in the first place.
Although many have been left frustrated by the infrequency of his fights due to multiple cancellations, it’s clearly a concerted effort to build anticipation ahead of the event.
Sharing the date for his Budapest bout – which is coming much sooner than many would have expected (Friday, 9 May) – he signed off by adding: “It’s showtime. Let’s go!”
Besides the social media post, the local fighter published a lengthy announcement video/teaser trailer on the official Tommy Fury YouTube channel on Monday night, in which he states, “the contract has literally just been signed as we speak”.
You can watch the feature in full down below:
In truth, the majority of the video is about brand deals, but it does show getting some training done.
Hyping up his undefeated record, with 10 wins to his name thus far in his still fairly fledgling boxing career, he goes on to say he is “over the moon” and ready to get back in business.
Only time will tell whether this fight will actually go ahead as his followers have gotten more than used to seeing his matches postponed or cancelled. First and foremost, who do you think his comeback opponent is gong to be?
His name has mostly been in the headlines due to his high-profile relationship with fellow famous face Molly Mae-Hague.
The couple, who first met on Love Island back in 2019, welcomed their first child, Bambi, back in January 2023 but went on to split up last August. A docuseries covering their struggles dropped at the start of this year.
Emily Sergeant -
20th September 2023 
