Salford has just got its first-ever interactive trail that celebrates the incredible legacy of the city’s music and cultural footprint.
Made possible through The National Lottery Heritage Fund, thanks to money raised by National Lottery players, Echo Salford is is a brand-new and immersive augmented reality (AR) experience that takes users all across Salford to the places and spaces that best showcases the city and borough’s iconic musical and cultural history.
Starting at MediaCity, and taking in the sights of Salford Lads Club, Islington Mill, and Maxwell Hall along the way, before ending at the infamous Kings Arms, the trail promises to take people on a “mind-opening visual and audio journey”.
The ultimate aim of the trail is to “inspire and educate” people, all while showing just how important Salford is to the culture of Greater Manchester.
Accessed via the Echo Salford app, the trail will enable users to launch an AR experience at each location, view never-before-seen images, create musical content and other digital takeaways, and downloadable memorabilia too.
ADVERTISEMENT
From exploring the Edwardian elegance and Smith’s room at the Salford Lads Club, with history spanning over 100 years, to immersing yourself in the artistic epicentre of Islington Mill – which is creating a new wave of artists and creators to this day – Echo Salford is also said to be a “celebration” of the “diversity and inclusion that runs through the city”.
You’ll event get to submit a poem in the style of the wondrous John Cooper Clarke at The Lowry, which he’ll also personally review and award prizes to the best of.
ADVERTISEMENT
A new interactive AR trail celebrating Salford’s music and culture has just launched / Credit: The Lowry | Wikimedia Commons
Not enough to get you hooked?
How about the fact that you’ll even be able to enjoy the dulcet tones and supporting commentary of some local and national treasures around the trail too? Think guidance from the likes of Peter Hook, Maxine Peake, and John Cooper Clarke, as well as the next generation of incredible talent from the city such as Priya Matharu, and Cheddar Gorgeous.
Ultimately, the creators of Echo Salford say the app is about “sharing, uncovering, and restoring” heritage content.
ADVERTISEMENT
It will so this all while supporting new and future music in Salford, as well as providing career opportunities for both students and early-stage professionals as they start their media production careers too.
Salford City Mayor Paul Dennett says the Echo Salford app is “a perfect example of the world-class innovation produced here in Salford”.
Launch day is finally here for @EchoSalford – the first ever Salford immersive culture and music trail app! 📱
He continued: “This wonderful immersive trail shows off Salford’s vibrant cultural and musical past, present and future.
“Bringing buildings and people to life in front of our eyes, there are many Salford greats to spot along the route [and] I would encourage residents and visitors interested in music, culture, or local history to download the app.
“It really is a fun way to explore Salford at your own pace.”
The AO Arena is giving away FREE tickets for a year to celebrate 30 years in Manchester
Daisy Jackson
The AO Arena has announced it’s giving away free tickets for a year to celebrate its 30th anniversary in Manchester.
The iconic music venue has welcomed the biggest names in the world in its three decades, with millions of us making memories for life inside its huge space.
And now you could win VIP tickets for an entire year, simply for sharing those memories with the AO Arena.
Fans who submit their old photos, videos and tickets will be in with a chance to win tickets to all the shows coming up in 2025 – which already includes massive gigs like Kylie Minogue, Katy Perry and Busted vs McFly.
AO Arena wants to dig deep into ‘first gig’ nostalgia territory, using fan-submitted snaps to build a collection of Manchester memories.
Were you in the same room as Taylor Swift, did you party like it was 1999 (because it was) with Spice Girls, did you cry over the sight of Gary Barlow or cry laughing with Peter Kay?
Britney Spears and Beyonce are among the names who have performed at AO Arena in its 30 year history. Credit: Supplied
Whatever your AO Arena memories are, you can share them before the end of the month to be entered into the competition to win VIP tickets for the year.
One overall winner picked at random will get the ultimate VIP experience, including access to a premium suite and The Beautiful North, as well as access to The Mezz with panoramic views of the main stage.
The 30th birthday campaign has been inspired by Adele’s monumental When We Were Young performance at Glastonbury, and all these memories will be projected around the arena before every performance.
You can submit your footage and enter the competition via the AO Arena website HERE.
David and Victoria Beckham’s son Cruz is kicking off his own music career
Danny Jones
David Beckham’s son, Cruz, is the latest member of the Beckham family to try and make a name for themselves, as he is now making his first foray into the music business.
Cruz, 19, is the third child of David and Victoria Beckham and while daughter (youngest of the four) Harper is still just a kid, each of the famous couple’s boys has begun making a name for themselves.
First-born Brooklyn has already enjoyed multiple ventures at just 25, trying everything from modelling, photography, being a chef, as well as investing in everything from hot sauce to saké and more. As for Romeo, the former footballer looks to have hung up boots at just 22 to focus on his fashion career.
Now, though, it’s the turn of Cruz who is looking to follow not in the footsteps of his dad but rather ‘Posh Spice’, as he has now started releasing the first glimpses of his new music.
As you can see, Becks junior has been spending plenty of time in the studio and trying to create his own unique sound.
While the fledgling musician will no doubt have greater access to the industry thanks to his mum’s massively successful career in pop, and no doubt a few contacts through his dad here and there, there’s clearly plenty of natural talent there the youngster it clearly putting the work in.
It’s also worth noting that the 19-year-old dabbles in various different instruments: as well as the guitar, he has taught himself to play drums, piano, mandolin and isn’t shy from offering vocals either.
Cruz looks to be working with multi-platinum songwriting and production duo, The Wavys – made up of musicians Jack Brady and Jordan Roman – and although he hasn’t properly released anything of his own just yet, we have now had a snippet of his original track, ‘Ya Love’, which is rumoured to drop very soon.
Rewind to 2016 when he was just 11, the little lad even did his own festive single for charity entitled, ‘Every Day Was Christmas’, which was his first-ever bit of original music.
It’s safe to say that while he’s still a pretty fresh-faced teenager, his general creative direction has come quite some way since then.
From what we’ve heard, it’s all sounding pretty too; you only have to head to the comments to see followers complimenting the funk guitar and overall sound, as well as even drawing comparisons to the likes of Oasis and more. One person conceded: “Nepo baby aside this is actually very good.”
Son of a Man United legend and British popstar or not, there’s enough style to his stuff so far that we’ll be keeping on his music – who knows, maybe the next famous Beckham will be an artist called Cruz?
Emily Sergeant -
9th September 2023 
