Eats

New Almost Famous owners praised for ‘honest’ statement about burger joint

'No, it wasn't a publicity stunt'

Daisy Jackson Daisy Jackson - 18th March 2025

The new owners of Almost Famous have released a lengthy statement addressing the legendary burger joint’s shock closure and sudden reopening.

The statement touches on everything from hiring back old teams to reopening those remaining venues that didn’t survive the takeover.

And this ‘transparent and honest communication’ has earned them a wave of praise from fans, who say it’s a ‘breath of fresh air’.

In their statement shared a week after reopening Almost Famous, D2 – the company behind PINS Social Club bowling bar in Liverpool – addressed plenty of the rumours and noise surrounding the high-profile closure.

“No, it wasn’t a publicity stunt,” they stressed, adding: “It wasn’t a pre-planned takeover – we saw the news at the same time everyone else and acted quickly.”

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Addressing the staff who were made redundant when former Almost Famous operator Beautiful Drinks shut the brand down, D2 assured followers that they have ‘hired as many of the old team as we could’.

And as for their outstanding wages, they added: “We moved heaven and earth to get them a pay check in February as we knew they hadn’t been paid since December.

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“It was really important to be able to reopen the venues quickly – we wanted to get staff back into their jobs and keep the existing suppliers -otherwise it wouldn’t have been the same brand we all loved, would it?

“If we hadn’t been able to reopen at the speed that we did – then the existing teams would have had to look at new jobs and we’d have risked losing brilliant people. If you don’t believe us ask them.”

When D2 took over Almost Famous, they had initially toyed with the idea of having it as the food operator in its PINS Social Club, but instead swiftly reopened the restaurants in the Northern Quarter and in Liverpool – though its Leeds and Great Northern sites never got back to slinging burgers.

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On that, they said: “Leeds – we’ve not forgotten you. Ideally we’d have all four sites reopen now but the lease agreements were more complicated for Leeds and Great Northern. We had to prioritise the sites we knew we’d be able to save and we’re hoping that we’ll be able to look for new sites soon.”

Since sharing their statement on Instagram, Almost Famous has been flooded with praise from customers for their honest take.

One person wrote: “Great to read such an open and transparent statement about everything, especially regarding the old staff, and their pay, the staff at the NQ have always been one of the reasons I’ve kept visiting anytime I’m up in Manchester.

“I’m looking forward to making a visit at the end of the month when I’m up in the city for an overnight stay.”

Another commented: “This is awesome! I love how upfront and honest you have been with all of this. Taking the OG team back too – more businesses need to take this lead! Good luck with your amazing future, I’ll be bobbing in to get my AF fix ASAP.”

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And someone else said: “This is honestly such a positive sign. The fact you’re being completely transparent is a breath of fresh air – I had no idea the previous owners hadn’t paid their staff. I really hope the Leeds branch opens again.”

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Featured image: The Manc Group