Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
ADVERTISEMENT
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
ADVERTISEMENT
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
ADVERTISEMENT
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
Trending
Data reveals Manchester hotel prices have ALREADY surged by 462% on rumoured Oasis tour dates
Emily Sergeant
Manchester hotel prices have apparently already surged by 462% on rumoured Oasis tour dates, some new data has revealed.
Of course, absolutely nothing is set in stone yet and we are still yet to receive any form of announcement.
But with rumours having been swirling for months now that Oasis will be touring again in 2027, and several videos shared on the band’s social media platforms this week also hinting at that, it’s been revealed that searches for ‘when are Oasis tickets going on sale?’ have soared by 5,000% in the last seven days alone.
After recent data has pointed towards soaring searches for tickets, the experts at SeatPick decided to analyse the average cost of accommodation in Manchester on the suspected concert nights in June 2027 to uncover if prices have surged along with the searches.
Data reveals that Manchester hotel prices have already surged by 462% on rumoured Oasis tour dates / Credit: The Manc Group | Simon Emmett (Press Picture)
And lo and behold, it appears that they have.
The ticketing platform has revealed that hotel prices have surged by up to 462% during Oasis’ rumoured concert nights in Manchester.
The rumoured weekend date of 19 and 20 June has experienced the most noticeable price surge – with a two-star hotel costing an average of £216 for just one overnight stay.
The data also reveals that the rumoured finale on the 27 June has just a £95 difference between two-star hotels (£200) and five-star hotels (£295).
“Our analysis uncovered an enormous markup for local accommodation on nights that Oasis is rumoured to perform in Manchester,” explained Gilad Zilberman, who is the CEO at ticket platform SeatPick.
“Being aware of these accommodation costs and additional expenses can help fans plan and avoid being caught off guard by inflated prices on concert nights.
“To find the best deals on hotels, concertgoers should scan budget chains in the city or look slightly outside of the centre in hotspots served by local bus routes or regional trains, such as Salford and Trafford.
“Booking early might also be beneficial for fans dedicated to seeing the band perform.
“You can opt for free cancellation options, in case rumoured dates change, or you’re no longer able to attend.”
Featured Image – Point3D (via Unsplash)
Trending
Aldi confirms ‘special’ 62-hour closure of all its 1,000+ stores across UK
Emily Sergeant
Aldi has announced that it’ll, once again, be closing the doors of all of its stores across the UK for 62 hours this year.
Christmas is always known to be one of the busiest periods of the year for the retail industry, and Boxing Day has a reputation for being the ultimate day for shopping deals and discounts in the UK – but this year, just like it has done on several years in the past, Aldi has made the decision to close all of its stores nationwide on this bank holiday.
The supermarket retailer says it wants to thank its colleagues ‘for all their hard work’ throughout the year by giving them some extra time to spend with their families.
This means that all Aldi stores will be closed on both 25 and 26 December.
That’s not all though, as stores will also be closed on New Year’s Day, and will reopen once again on Saturday 2 January 2027.
Aldi has announced a ‘special’ 62-hour closure of all its UK stores / Credit: Aldi UK
Opening hours at different Aldi stores across the UK will vary in the lead-up to Christmas, so it’s important to check the times for your local store, but the retailer has confirmed that most branches will be operating extended hours to ‘ensure customers can stock up ahead of the big day’
In the interim period between Christmas and New Year, stores will reopen as usual on Sunday 27 through to Wednesday 30 December, with reduced hours also likely on Sunday and New Year’s Eve.
Speaking on the decision to shut up shop for a full 62-hour period this festive season, Rachel Geary, who is the Communications Director at Aldi UK, said: “Christmas is a special time for our customers, but it is also one of the busiest periods of the year for our teams.
“Our colleagues work incredibly hard to ensure customers can pick up everything they need ahead of the big day.
“We never take that effort for granted. Closing our stores on Boxing Day is one way of saying thank you and giving colleagues a proper chance to rest, switch off and spend more time with the people closest to them.”