Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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You can line dance to Lily Allen’s West End Girl in full right here in Manchester
Thomas Melia
After a fun way to kickstart the New Year? Some people might suggest hobbies like ‘Tennis’, but how about a line dancing class playing Lily Allen’s new album in its entirety – we know which we’d rather do.
Grab your nearest ‘Nonmonogamummy’ or take ‘Madeline’, if you know one, because there’s a line dance class where you get to line dance to Lily Allen’s West End Girl in full right here in Manchester.
Hosted by Red Rodeo Club, a queer line dancing group based in Manchester, who have hosted monthly artist-inspired events city wide including Chappell Roan, Beyoncé, Charli XCX and more.
This troupe even managed to line dance all the way to one of Manchester’s most reputable LGBTQIA+ nights of the year, performing on the Archive stage at Homobloc just last month.
Now, Red Rodeo is returning with another special night that is sure to interest all the West Endand North West girls across Manchester, as it prepares a Lily Allen line dance spectacular later this month.
If you’re ‘Ruminating’ about attending this event, there’s absolutely no pressure or dance experience needed as the group prides itself on providing ‘classic boot-scootin tutorials with a party vibe’.
You’ll definitely be in good company regardless of your dance partners, as hosting the event is Violet Blonde, known for their extraordinary outfits and love of Country icon Dolly Parton.
We’re already onto a winner…
Your dance instructor for the night is the remarkable Shanika Sunrise, a rapper and producer, who boasts a seriously impressive roster of acts they’ve opened for, including Chappell Roan, Cupcakke and Moonchild Sanelly.
Opportunities like this aren’t always feasible for everyone, which is something this line dance group is aware of as they’re offering a ‘Red Rodeo Club Low Income Ticket’, suited for students, unwaged and disabled attendees.
Red Rodeo Club is bringing the ‘Lily Allen edition’ line dance class to Fairfield Social Club in Manchester on Thursday, 29 January 2026, from 7-10:30pm.
If you’re interested in grapevine stepping or electric shuffling your way to the Lily Allen West End Girl line dance event in Manchester, you can find tickets HERE.
Serving as yet another fitting tribute from his beloved football club, who already honoured the late, great, Manc musician at Old Trafford, it’s rumoured to launch later this year.
Snapped alongside United’s current third kit for the 25/26 season, the rumoured ‘lifestyle’ jersey is apparently coming very soon.
This pair of images has seemingly confirmed the claims made by trusted online kit source, Footy Headlines, who specialise in sharing pictures of the football shirts, boots and more, who had already reported on the release in 2025.
As you can see, not only does the design feature a striking blue take on the band’s iconic album art style (expanded from an original painting by guitarist John Squire), but if you look closely, it also features the band’s iconic song and overriding slogan, ‘I Wanna Be Adored’, built into the crest.
You can see the rest of the existing Stone Roses collection in full down below.
We’re sure there are loads of other little details besides the twist on the badge still to be spotted, but for now, all we know is that the world-famous sporting franchise is continuing to capitalise even further on The Stone Roses connection.
Since the last batch of officially licensed adidas x Stone Roses merch quickly became collector’s items, we can only assume that this latest shirt won’t be the only new addition.
For instance, one user already commented, ‘Where’s the bucket hat?’
As for Manchester United, they’re no doubt looking to generate as much revenue as possible after having to pay another sizeable severance package following the sacking of Ruben Amorim – the question is, who is going to be next?
Emily Sergeant -
10th April 2023 
