Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Microdot exhibit for BRITs 2026: the artwork of Oasis, Verve and more up in Manchester Piccadilly
Danny Jones
If you’ve passed through Manchester Piccadilly of late, you might have noticed two things: one, it’s really quiet, and two, there’s loads of cool Britpop merch and memorabilia on display, including original Oasis, The Verve, Inspiral Carpets art and more – all courtesy of Microdot.
Set up as part of the city’s own BRITs celebrations, along with a raft of other nationwide festivities, as the annual music award ceremony prepares to make its Manc debut at the Co-op Live this month, the showcase features special edition frames and more, all pride of place in the middle of the train station.
This collection, simply entitled ‘A Microdot Design’, is all done by the legendary Brian Cannon, the graphic designer and art director behind so much recognisable visual material within the genre.
We recently had the honour of speaking to the man himself in person ahead of Piccadilly’s temporary closure; you can see our interview with him right here:
The Wigan-born artist and visionary didn’t just make promotional materials for some of the biggest bands in the 1990s; he’s responsible for what has gone on to become some of the most familiar iconography in British music history.
With this pop-up exhibit available for a limited time only, we strongly urge you to go along and, for once, take your time rather than rushing around the station as you peruse the boards placed right near the main entrance.
Charting his work from circa 1990 up until now, it’s crazy to see just how many of Brian and Microdot’s fingerprints are all over so many different bands and artists.
From native names like Oasis, The Verve and the Inspirals, as mentioned, as well as the likes of Cast, Super Furry Animals, Suede and Ash, plus so many more, this guy has been nothing short of prolific over the past few decades.
Audio North took a little tour of the King Street South unit last year in the lead-up to Oasis Live ’25 reunion world tour, and we felt like kids in a Britpop sweetshop.
While this site has sadly since closed, shutting up shop back in July, Brian’s mini, modest, but nevertheless magic Microdot Boutique up in the Lake District is still standing.
Located in the popular North West town and tourist attraction, Kendal, it’s worth a trip there to see more of his portfolio alone.
Currently on display at Manchester Piccadilly ahead of the full 2026 BRITs Week and shindig at Co-op Live, it’s one of the best completely free things you can do in town at the moment – but the exhibition finishes on Sunday, 1 March, so make sure you don’t miss it.
Speaking of the BRIT Awards, if you’re wondering what else is on as 0161 gets ready welcome them for their two-year stint (at least), look no further…
Two brothers from Oldham are beating out the likes of Taylor Swift in the iTunes charts
Danny Jones
A pair of brothers from Oldham who simply go by Two Connors are now holding on to the top spot in one of the biggest iTunes charts, and they’re beating the likes of Taylor Swift, Bruno Mars, Bad Bunny and many more.
Stuff your global music stars, we’ll back a duo from Greater Manchester all day long.
Danny and Callum Connor, a couple of blokes from Oldham in their mid-30s, are currently number one in the iTunes singles charts with their latest song, ‘Familiar Faces’, but this isn’t the first time they’ve gone big with a release online.
Carving out their own little corner not only in the old Lancashire borough but a small pocket in the UK’s wider grime, drill, rap and hip-hop scene, they’ve only gotten bigger over the last 18 months or so.
After releasing their first two tracks back in 2024, Callum and Danny have been on a very gradual rise, but they quickly gained a cult local following in and around Oldham.
Writing about life and around the area, with high personal and anecdotal lyrics that feel like niche references and in-jokes specifically for‘Roughyed’ residents – it’s not just music by them but FOR them.
In addition to recording their own unique cover of ‘Bad Habits’ by Ed Sheeran, they also went fairly viral for releasing a music video featuring crowds of local children.
Putting their own chant-based chorus slant on ‘Hi Ho, Hi Ho, “It’s off to Work We Go”‘, written by Mitch Miller and The Sandpipers (yes, as in the main theme from Snow White and the Seven Dwarfs), it was a fairly radio-friendly tune that was easy for kids and more to sing along with.
With various other natives getting involved in the music video, joining them on the town centre streets and lip-syncing the lyrics, it was circulated online all over Britain and beyond.
You can watch it in full down below.
Fast forward to February 2026, and not only have they grown their following across the region, but even further afield now, as it turns out; currently sitting ahead of ‘Opalite’ from worldwide smash-hit album, The Life of a Showgirl, who needs big label backing, eh?
Bringing smiles to even more Greater Mancs by quite literally shining the spotlight on ‘Familiar Faces’ and punters from nearby pubs such as The Up Stepps Inn and former nightclub Sruples, it is a real tribute to their homeland.
Only time will tell how long they’ll cling to that iTunes top spot, but with nearly 73,000 monthly listeners on Spotify and counting, they might be one of the biggest music names to come out of OL in some time.
In other big news over in Oldham, on the sporting side of things, RLFC are staring down yet more uncertainty, with local hero Bill Quinn also wrapping up his time at the club.
Emily Sergeant -
10th April 2023 
