Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Aldi has launched the world’s first lickable pigs in blankets wrapping paper… for some reason
Emily Sergeant
Aldi has launched its latest Christmas creation, and this one’s arguably wackier than anything else it’s brought out before.
There’s absolutely no denying that pigs in blankets are a staple of festive feasting, with millions of the little delicacies consumed throughout the UK each Christmas, but have you ever wished you could turn the taste of those pigs in blankets into a lickable wrapping paper to wrap all this year’s gifts in? Yeah probably not… Aldi‘s made it though.
It’s anticipated that more than 561 million pigs in blankets are going to be eaten over the festive period, new research has found, which is an average of 10 per person.
But if you just can’t bare to leave the taste of pigs in blankets behind, Aldi’s new wrapping paper is set to give shoppers a fun and tasty twist when it comes to gift-giving.
The limited-edition wrapping paper is inspired by Aldi’s very-own range of pigs in blankets, and is described as capturing the smoky, savoury flavour and smell of the festive treat, with stickers that peel back to reveal a truly unique ‘lickable’ experience.
Aldi has launched the world’s first lickable pigs in blankets wrapping paper / Credit: Simon Jacobs/PA Wire (via Aldi UK)
Not only does the novelty wrapping paper taste and smells like pigs in blankets, it also looks the part on presents too with its pastel pink design, festive holly, and snowflake patterns.
“Pigs in Blankets are a highlight of the festive season… so we wanted to create something special to celebrate the Christmas classic,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, as the new creation launches.
“This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”
Want to get your hands on it then? Unfortunately, it won’t be as simple as popping to your nearest Aldi store and picking up a roll, as with a creation as unique as this, there’s only going to be limited stock and a special shopper competition to win it.
To be in with a chance of winning, you simply need to email [email protected] with your full name before the deadline at 11:59pm on 1 December.
If you’re a lucky winner, you’ll be notified via email by 12 December, just in time to get wrapping gifts for the big day.
Featured Image – Simon Jacobs (via Aldi UK)
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Oasis and adidas drop yet more new merch in the Live ’25 collection
Danny Jones
The Oasis and adidas love affair isn’t over just yet; it isn’t going anywhere, as the legendary Manc band group and global sports apparel franchise are releasing another batch of merch as part of the smash-hit Live ’25 collection.
After shirts, shoes, jackets and bucket hats galore sold out all over the world, adidas is now toasting not only the end of the reunion world tour but “the year that was Oasis” with a second drop in the already iconic crossover.
If you passed through Manchester at all during their Heaton Park homecoming run, you will have no doubt seen countless examples of the ‘adidas Originals x Oasis’ football shirt collaboration alone, not to mention several other bits of fashion in the official Live ’25 fashion line.
Now, just in time for Christmas, there’s a whole new set being introduced into the range of casual wear.
Simply titled ‘Oasis Live ‘25 Drop 2’, the latest additions to the adidas Originals collection are releasing next month and, obviously, will be sold in stores and online.
While the pop-up stores that opened up here in the city centre all over have now shut up shop, Greater Manchester’s adidas locations on Market Street – which turned into an Oasis fan paradise this past summer – and Pear Mill in Stockport will still be stocking the various bits of Britpop clobber.
Although the most recent items will be exclusively available domestically for now, they will be rolled out overseas in 2026.
Considering how quickly most of it sold out last time, you can guarantee most of the options to fly off the shelves just as fast here in the UK.
Honestly, we’ve only just managed to get our hands on the standard black ‘jacquard jersey’.
As you can see, a good chunk of the second drop is that same footy shirt in different colours and other tees in different lengths/variations.
Scheduled to launch on Friday, 12 December, the ‘Oasis x adidas Originals Live ‘25 Drop 2’ will go on sale at 9am sharpish, so you’d best get ready for a scrap in that digital queue.
Naturally, fans, fashionistas and collectors can expect virtually identical costs for the majority of pieces (and buying in-person will obviously help keep the cost down), though it does look like some price points have been adjusted.
As for the Live ’25 tour itself, now that the dust has settled on the ‘Oasis Mania‘ take two, Liam himself has taken to social media to express his gratitude in the most Gallagher way possible…
Emily Sergeant -
10th April 2023 
