Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Erling Haaland dresses up as Santa and hands out Christmas presents in Greater Manchester
Danny Jones
Manchester City star Erling Haaland has doubled as Father Christmas in his latest YouTube stunt, dressing up as Santa and handing out presents to local kids in the new episode.
We’re starting to think he might be one of the most likeable footballers on the planet right now.
The Norwegian footballer recently surpassed Alan Shearer’s ‘fastest to 100 goals record’ in the Premier League and has been well and truly back to his best as Man City continue to rediscover their form, but the big blonde number nine has been delighting both on and off the pitch of late.
For starters, even before any of the season’s givings began, we got the giggle just from our first glimpse of the thumbnail.
Yes, Haaland definitely has a habit of leaning into the humorous side of his celebrity status, having already dressed up as the Joker for Halloween in one of the first episodes published on his still relatively new YouTube channel.
However, the 25-year-old got up to some more heartwarming activities this time around, swapping the face paint, green wig and stripey suit for a red coat, hat, some little glasses and a big white beard.
With the video itself showing him getting into character and loading his car with a sack full of presents, he then goes on to visit multiple houses to dish out the surprise gifts.
While the title and description state that he drove around the streets of 0161, it’s hard to tell where exactly he went, but we’d guess it was more around Alderley Edge and/or the Cheshire side of the Greater Manchester borders.
One particular interaction between the disguised Blue and a young Red certainly produced a harmless little bit of comedy…
Either way, on the whole, this particular instalment was more wholesome than it was funny, and it’s always nice to see sports personalities and famous people spreading kindness.
Obviously, not everyone can afford to be as generous as a Premier League and world-famous international athlete, but it’s nevertheless a nice touch.
Featured Images — Erling Haaland (screenshots via YouTube)
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Kobbie Mainoo’s brother sends three-word message to Man United after Old Trafford stunt
Danny Jones
Kobbie Mainoo’s brother, Jordan Kwadwo Osei Mainoo-Hames, has caused quite a stir online after sending a simple but definitive three-word message to Manchester United and head coach Ruben Amorim, in the form of a publicity stunt.
In case you missed the blockbuster eight-goal thriller at Old Trafford on Monday night, the scoreline wasn’t the only headline on the night.
Man United managed to give up their one-nil lead right on two separate occasions, and despite clawing their way back to 4-3 with just over 10 minutes of regulation time left on the clock, ultimately went on to concede an equaliser in the 84th minute.
Despite Kobbie Mainoo’s receiving a rapturous round of cheers and applause when he was subbed on in the second half, not to mention adding some real dynamism in the middle of the park, any notion of his contribution has now been overshadowed by his sibling.
As you can see, Jordan Mainoo-Hames – who found fame after appearing on series five of reality TV show Love Island (2019) – took the opportunity to capitalise on the ongoing narrative regarding Kobbie and his relationship with the current United boss.
For months now, there has been much speculation around whether the Stockport-born youth product will stay at his boyhood club or leave in the next couple of transfer windows, given that he’s only been afforded limited minutes under the Portuguese manager.
Amorim, who has collected just 24 Premier League points since arriving last November, maintains that he recognises Mainoo’s but, crucially, sees him as competing for the same position as Bruno Fernandes.
Now a model for a number of big brands, he’s no stranger to posing in clothes, but in this case, it all centred around a simple black t-shirt simply reading ‘Free Kobbie Mainoo’ in plain white text, seemingly imitating Nike’s ‘Just Do It’ font.
Safe to say that despite catching the eye of plenty in and around the stadium, as well as countless more online, it hasn’t gone down particularly well with a good chunk of the supporters.
Even neutrals have hopped on social media to label the stunt everything from “embarrassing” and causing an “unnecessary” distraction to urging the 20-year-old to distance himself from the stunt and/or his half-brother.
Utter nonsense. His brother turning up at Old Trafford in a ‘Free Kobbie Mainoo’ tee is pure embarrassment. Clout-chasing disguised as support, when the player’s interests should be the priority. We’ve seen this playbook from families before… https://t.co/9p5uognVsX
For many fans, the incident was reminiscent of the Alejandro Garnacho situation: another promising youngster whose family’s outspoken nature on social media, along with his own, ultimately soured his relationship with Amorim to the point of leaving the club this past summer.
Rather notably, Garnacho ruffled even more feathers earlier this month after responding to a question about any potential regrets over how his time at the club ended…
As for his former fellow academy graduate, it is looking increasingly likely that he may at least leave on loan this January in search of more regular football, especially with the 2026 World Cup looming.
Whether you’re a Red or not, we’re interested to hear what you make of the whole mess. Let us know down in the comments.
You can see the highlights from the frankly bonkers game against Bournemouth down below.
Emily Sergeant -
10th April 2023 
