Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Two brothers from Oldham are beating out the likes of Taylor Swift in the iTunes charts
Danny Jones
A pair of brothers from Oldham who simply go by Two Connors are now holding on to the top spot in one of the biggest iTunes charts, and they’re beating the likes of Taylor Swift, Bruno Mars, Bad Bunny and many more.
Stuff your global music stars, we’ll back a duo from Greater Manchester all day long.
Danny and Callum Connor, a couple of blokes from Oldham in their mid-30s, are currently number one in the iTunes singles charts with their latest song, ‘Familiar Faces’, but this isn’t the first time they’ve gone big with a release online.
Carving out their own little corner not only in the old Lancashire borough but a small pocket in the UK’s wider grime, drill, rap and hip-hop scene, they’ve only gotten bigger over the last 18 months or so.
After releasing their first two tracks back in 2024, Callum and Danny have been on a very gradual rise, but they quickly gained a cult local following in and around Oldham.
Writing about life and around the area, with high personal and anecdotal lyrics that feel like niche references and in-jokes specifically for‘Roughyed’ residents – it’s not just music by them but FOR them.
In addition to recording their own unique cover of ‘Bad Habits’ by Ed Sheeran, they also went fairly viral for releasing a music video featuring crowds of local children.
Putting their own chant-based chorus slant on ‘Hi Ho, Hi Ho, “It’s off to Work We Go”‘, written by Mitch Miller and The Sandpipers (yes, as in the main theme from Snow White and the Seven Dwarfs), it was a fairly radio-friendly tune that was easy for kids and more to sing along with.
With various other natives getting involved in the music video, joining them on the town centre streets and lip-syncing the lyrics, it was circulated online all over Britain and beyond.
You can watch it in full down below.
Fast forward to February 2026, and not only have they grown their following across the region, but even further afield now, as it turns out; currently sitting ahead of ‘Opalite’ from worldwide smash-hit album, The Life of a Showgirl, who needs big label backing, eh?
Bringing smiles to even more Greater Mancs by quite literally shining the spotlight on ‘Familiar Faces’ and punters from nearby pubs such as The Up Stepps Inn and former nightclub Sruples, it is a real tribute to their homeland.
Only time will tell how long they’ll cling to that iTunes top spot, but with nearly 73,000 monthly listeners on Spotify and counting, they might be one of the biggest music names to come out of OL in some time.
In other big news over in Oldham, on the sporting side of things, RLFC are staring down yet more uncertainty, with local hero Bill Quinn also wrapping up his time at the club.
Featured Image — GRM Daily (screenshot via YouTube)
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Wigan favourites Stanleys release first single ahead of debut album next year
Danny Jones
Fast-rising Wigan band Stanleys have dropped the lead single from their debut album, which is finally on its way and will be coming sometime next year.
Entitled ‘Pass The Time’, the Stanleys’ latest outing arrived on Friday, 20 February, and while there’s still no specific release date for the first-ever full-length LP, we do know it’s coming at some point in 2027.
To simply label it as more catchy indie would be a disservice to the craft and graft these lads have put in: this is definitely a step forward and in a slightly different direction, with an even more guitar-driven feel and an extra bit of gruff about it compared to previous Stanleys material.
Our only minor complaint is that we wish it lasted a little longer – we want MORE.
An energetic two-and-a-half-minute track that we can already see becoming a fan favourite, it’s one we’re looking forward to hearing in the flesh.
We’ve caught the Stanleys boys live a few times now, both here in Manchester city centre and at their sold-out show in Wigan as part of The Monaco relaunch, as well as at the likes of Kendal Calling festival in recent years.
Safe to say, they never disappoint, and neither do their growing crowd of die-hards.
With lyrics touching on not just the passing of time but also that sense of youthful ambition and how it fluctuates with age, it feels like one of those defiant indie rallying cries we grew up listening to in our own adolescence, and it definitely has plenty of energy to it.
Both The Manc and our wider Audio North team had the pleasure of chatting with them back in November 2024, and you can tell they have big plans to take on not just the local music scene but the UK and beyond.
The release of ‘Pass The Time’ comes almost a year on from their last song, ‘Out the Door’: a similarly fast-run song, albeit with a different vibe.
Positioned as part of Wigan’s next generation of new bands and artists, Stanleys are clearly looking to keep developing as musicians, and if tunes like these are anything to go by, then we can’t wait for their first full record.
They’re also going to be playing a night here in Manchester city centre and beloved grassroots venue, Night and Day, this April; you can grab tickets HERE.
So get adding it to your Spotify playlists, watching the music video, and maybe we’ll see you at the gig.
Emily Sergeant -
10th April 2023 
