When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
Two Trafford towns are set to see dozens of new EV charging points installed imminently
Danny Jones
Two big towns on the border of Greater Manchester and Cheshire are set to see a fresh batch of electric vehicle (EV) charging points installed throughout their streets by Trafford Council very soon.
Local authorities have teamed up with engineering and infrastructure company Amey to roll out a series of new EV charging stations across Trafford, starting with Altrincham and Hale.
Dating all the way back to 2020, the collaboration with Transport for Greater Manchester (TfGM), the brand was tasked with helping improve sustainable travel across the area as the government body’s electric vehicle charging suppliers.
Steady improvements have been made across the 10 boroughs, but this particular update marks one of the biggest network upgrades that the likes of Alty and Hale have seen for some time.
Good news – we are thrilled to announce the installation of our first public EV charge points in collaboration with @TraffordCouncil.
Issuing a statement on Wednesday, 17 September, the firm – which specialises in managing, designing and maintaining complex facilities and transport infrastructure across the country – announced that they will “start the installation of EV charging points in Trafford in the coming weeks.”
It is expected that “up to 100 new public charges” will be integrated throughout the respective town centres and residential streets as the suburbs continues to push towards its sustainability goals.
As per Altrincham Today, Amey account director Anna Gornall said: “We’re excited to launch our first EV charge points in Trafford, working in partnership with Trafford Council (TC) to make electric vehicle charging more accessible to local communities.
“As the UK’s leading provider of energy transition and decarbonisation solutions, we’re well placed to use our existing expertise and resources to support TC in delivering a holistic public EV charging network for local communities.
“We’re helping residents make the switch, so everyone can plug in and power a greener Trafford.”
The country at large has various carbon-free initiatives, including the aspiration of achieving net-zero emissions by 2050; the electoral ward of Trafford itself continues to thrive in this field, having recently won environmental accolades, including 12 ‘Green Flag Awards’ this past July.
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Peter Anderson, Managing Director of Transport Infrastructure at Amey, commented: “This is a pivotal moment in Amey’s energy transition strategy. By leveraging our extensive experience in whole lifecycle asset management, strong partnerships, and innovative solutions, we can deliver value for both our clients and members of the public who will use Amey’s electric vehicle charge points.
“Working with Trafford Council, we are making electric vehicle charging more accessible to local communities and helping residents make the switch to EVs.
“Amey is well-positioned to support emerging opportunities within this landscape, and we are delighted to be working with Trafford and other local authorities to provide the public EV infrastructure needed to achieve the government’s transition to net zero.”
As for Trafford Council, Corporate Director of Place, Richard Roe, went on to add: “We are delighted to be working with Amey on this project to bring more and better charging options to the people of Trafford.
“This is an extension to the current EV charging options in the borough and is great news for committed EV owners and those who are thinking about going electric.”
Featured Images — Publicity pictures (via Amey Ltd)
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Further disruption expected as more bus strikes announced across Greater Manchester
Emily Sergeant
Further disruption is expected as even more bus strikes have been announced across Greater Manchester this autumn.
It comes after the strikes set to place this month from 19 to 22 September were announced a couple of weeks back, and now a second round will take place towards the end of this month and going into early October.
In case this is the first you’re hearing of the upcoming industrial action, 2,000 workers who are employed by Stagecoach, Metroline Manchester, and First Bus Rochdale – all of which are firms among those that make up the bus part of the Bee Network – are due to walk out in a co-ordinated strike amid an ongoing pay dispute.
Unite the Union says all the firms are ‘highly profitable’ and it’s therefore ‘disappointing’ that workers are being denied a fair wage.
More strikes have been announced on the Bee Network this month / Credit: TfGM
At Stagecoach, around 1,000 drivers based across the Oldham, Stockport, and Middleton depots have rejected a pay offer of 3.5%, and 1,000 Metroline Manchester members will also do the same after turning down an ‘unsatisfactory’ below-inflation pay offer.
Workers at both Metroline and Stagecoach believe the offer doesn’t address years of low pay they’ve recieved, especially given the ongoing cost of living crisis.
Then, over at First Bus Rochdale, 110 members have rejected this year’s pay offer of 6%, as they feel this does not go far enough to address the fact they’ve had years of being paid less than their counterparts at other companies, and are still the lowest paid in the region.
Stagecoach, Metroline, and First Bus Rochdale, part of First Group PLC, are all firms which have seen a rise in profits in recent years.
2,000 drivers are set to stage strike action over two different periods / Credit: TfGM
The second round of strikes will now take place from from 30 September to 2 October.
Speaking ahead of both sets of upcoming strikes, Unite General Secretary, Sharon Graham, said: “These companies are very profitable but are putting greed over their hardworking members of staff.
“Further strike action will be extremely disruptive, however this is a dispute entirely of the bus companies’ making and they could solve it easily by coming back with a better deal.
“Our members involved in the dispute have Unite’s complete support.”
Unite Regional Officer, Colin Hayden, added: “The strikes this week as well as the further action we have called will cause travel chaos in Greater Manchester. However, it is entirely the fault of the employers involved, who have failed to address the issue of low pay and reward their staff accordingly.
Georgina Pellant -
6th February 2023 
