When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
Be part of the biggest Great Manchester Run ever
Danny Jones
Runners and regular Mancs alike, start lacing up your trainers and sorting safety pins early, because the Great Manchester Run is back for 2026, and you can be part of it.
With sign-ups flying and bibs selling out fast, we really recommend getting a move on and booking your place now to make sure you’re part of what is, without fail, not just one of the most exciting dates on the local sporting calendar, but always a great day for the city in general.
Returning for its 23rd edition and fourth year being backed by principal sponsors, AJ Bell, we can assure it’ll be as well-attended as ever.
In fact, judging by the numbers already and the increasing crowds of spectators every year, this is looking on course to be the biggest Great Manchester Run to date.
The only question is, are you going to help make it the BEST yet by joining the thousands of others already finding the perfect spot to hang their shiny new medal?
Half-marathon, 10k, junior and mini races
As ever, the Great MCR Run isn’t just limited to one event: there are multiple distances, routes and age groups that can race the route in and around the city centre.
Whether you’re a seasoned runner looking to get in a PB, looking to box off your first half, love a 10, or you’re a youngster looking to get in on the action and soak up some of that glory on the day
So, whether you’re a seasoned runner looking to get in a PB, looking to box off your first half, love a 10, or you’re a youngster looking to get in on the action and soak up some of that glory on the day, there really is fun for all ages.
In all seriousness, even watching the massive metropolitan event stood next to the roads with homemade signs promises plenty of atmosphere, but with fancy dress galore, various different activations in the middle of the city, there’s not a chance you’ll get bored.
Even in the years we’ve missed out on running it ourselves (it sold well in advance last year, for instance), the pure buzz we got from joining countless other Mancs cheering from the pavement is enough to keep us coming back time and time again.
All that being said, if you’re looking to sort the perfect Christmas present for a runner, or simply need more reason to give yourself the kick up the backside you’ve been waiting for and just put your name down, this is it.
Besides the full annual marathon in April, running events simply don’t get bigger in this region than this one, so don’t miss out.
Sign up for the 2026 Great Manchester Run right HERE.
Featured Images — Great Run Company/AJ Bell (supplied)
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New Year’s Eve fireworks and special Albert Square party confirmed for Manchester city centre
Danny Jones
Manchester City Council have confirmed that a special firework and lights display will be held right in the centre of town this New Year’s Eve.
Better still, the festivities will be continuing over on Albert Square, as the recently restored ancestral home of the Manchester Christmas Markets will be hosting a celebration of its own.
Yes, for the first time ever, we’re being given the choice of two different NYE events at two of the most stunning central points in the city – the other being the Central Library.
Hosted by former presenter at The Manc, Joe McGrath, as well as DJ Jimmy the Gent, there’ll be tunes and plenty of family-friendly fun from St Peter’s Square right up until the big countdown, when the stunning light display will go off and ring in the New Year.
Credit: Manchester City Council (supplied)
The all-ages, alcohol-free event kicks off at 10pm with entry into the square through security-controlled entry points around the square and bag searches in operation.
Of course, hot drinks and food will be available as the MCR Christmas Markets proper wrap up for 2025, and the fireworks and light displays themselves will be launching right off the top of the library roof.
It’s going to be fantastic.
As for over on the other side of the Town Hall, the Markets will still be in full swing, with bratwurst, beers and cheer aplenty, and so will the truly massive Ferris Wheel – the biggest mobile wheel in the country, in case you hadn’t heard.
That’s right: in case you hadn’t put two and together quite yet, if you’re lucky enough and you don’t mind heights, you might just get to watch the NYE 2025 fireworks going off all over Greater Manchester from the top of the wheel. How magical would that be?
Honestly, it’s been so great seeing Albert Square looking back to its stunning and buzzing best.
Councillor Pat Karney, Christmas and New Year spokesperson for Manchester City Council, said of the plans: “We all know how much Mancunians of all ages love to get together and party, which is why we’re thrilled this year to give them not one but two celebrations to take their pick of this New Year’s Eve.
“Whether you’re a Ferris Wheel fanatic with a head for heights, or a music-loving feet-on-the-ground firework fan, it promises to be a brilliant night out. So get yourselves ready to have some fun and dance the night away – wrap up warm, grab your family and your friends and come down and join us!”
Promising to work closely with local councillors and therefore businesses and residents in turn, they’re promising to keep any inconveniences and nuisances to a minimum; they want everyone to be able to enjoy the night as much as possible.
You can find out more information, including timings, accessibility, road closures and parking suspensions in the full Council statement right HERE.
Georgina Pellant -
6th February 2023 
