When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
A local employment charity is looking to raise £25,000 for Greater Manchester women this Christmas
Danny Jones
The regional arm of a nationwide employment charity that specialises in helping women into the workplace is aiming to raise a minimum of £25,000 for Greater Manchester locals this Christmas.
Smarts Works, an organisation that does crucial work to combat unemployment all over the UK, is ramping up its year-round efforts this festive period – a time that can prove difficult for many – to help women secure jobs and support those that land them in their new roles.
Teaming up with, The Big Give (the leading match-funding programme in the country), the charity hopes to potentially double its target amount to reach what could be a life-changing sum or hundreds if not thousands across the region.
Not only will this crucial funding help support Smart Works in its mission to empower unemployed women, equipping them with the confidence, skills and tools they need to secure employment, but it will also help spread awareness and access surrounding the organisation’s vital services.
Credit: Smart Works (supplied)
Starting from the week commencing on Tuesday, 3 December and running until 10 December, any financial donation Smart Works receives for their Christmas fundraiser will be matched by The Big Give.
This means that should they surpass their £25k target, they could potentially unlock over £50k for their centres here in Manchester and Stockport, with other facilities providing much-needed help all over the North West.
How much they manage to raise by the end of the week, the money will go towards funding tailored coaching sessions, interview preparation new starter support and even supplying applicants with work- appropriate clothing for women who need it most around the region.
Better than just helping people enter or get back into the working world, Smart Works also supports unemployed women right throughout the process, from making sure they dress for the job they want, receiving coaching to nail the interview and continuing to provide help once they’ve started.
Over two-thirds of women who use the Smart Works service find employment within a month of their appointment. Last year in Greater Manchester alone, Smart Works helped more than 833 women; nationally into work and the charity aims to support 10,000 women nationwide this year.
The fundraising page opens from 12pm today (3 December) and will remain open until the same time a week from now, giving us Mancs plenty of chance to make a difference.
Another key area of Smart Works’ most important areas of work is outreach: i.e. actively engaging with townships and villages, referral partners and job fairs to encourage as many referrals as possible, which goes a long way to building stronger community connections.
During the challenging holiday season and with a cost of living crisis still looming large over all of us, the value of initiatives like this in Manchester and the work done by the important employment charity cannot be overstated.
Featured Images — Smarts Works Greater Manchester (supplied)
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Gregg Wallace apologises after Downing Streets labels ‘middle-class women’ comments ‘misogynistic’
Danny Jones
Gregg Wallace has issued an official apology as he looks to be in increasing trouble not only over recent reports of his misconduct on set but his subsequent reaction to the allegations and now viral “middle-class women” comments.
The 60-year-old MasterChef presenter and well-known foodie face stepped down from the BBC cooking show last week after a total of 13 people came forward to complain about his ‘sexual’ behaviour over the course of a 17-year period.
Despite having denied an initial accusation from a former female colleague regarding an incident back in 2018, in which insists no comments or actions of a sexual nature were made, a dozen more individuals have now submitted historical complaints to the corporation and a full investigation is underway.
However, in an Instagram story shared on Sunday, Wallace was quick to dismiss the claims made by what he called “a handful of middle-class women of a certain age” – a response which was quickly met with a severe backlash online.
Equally problematic was his suggestion that because he had worked with an estimated 2,000 people during his time on the show the words of “only 13” women were somehow less valid and/or believable.
Having also shared a video thanking all of those supporting him, as well as numerous other stories featuring personal messages from people both on and off the show defending him, he has continued to rebuke those who have put his conduct over the past two decades under a microscope.
That being said, it looks as though the now former TV personality and household name is doubling back after even Downing Street came out to condemn his comments, with a spokesperson for Prime Minister Keir Starmer labelling the response video “completely inappropriate and misogynistic.”
Having since deleted a number of his IG stories and now shared a follow-up video to his initial reply, telling his followers: “I want to apologise for any offence that I caused with my post yesterday and any upset I may have caused to a lot of people.”
He said that he was not in a “good head space” when he posted the response and has been dealing with a lot of stress since the story broke, adding, “I felt very alone.” You can see the clip down below.
As you see, the ex-green grocer and restaurant owner said he intends to step away from the story for now and let the in-house investigation move forward without interruption.
Both the BBC and production company, Banijay UK – who make MasterChef and the various spin-off series on which Gregg Wallace has served as a co-host – are currently conducting an internal review of those complaints made by former contestants and staff, including a BBC news anchor.
While none of the allegations are yet to be proved, one former male contestant reportedly told Sky News that the current allegations are just the “tip of the iceberg“, claiming he witnessed a “toxic environment” and was so “horrified” he considered quitting the show on his first day.
Georgina Pellant -
6th February 2023 
