When Gary Usher’s new country pub The White Horse at Churton opened its booking system last Friday, fans of his Elite Bistro’s empire rushed to secure themselves a table at the soon-to-open village boozer.
It might not open its doors until 3 March but over the weekend the pub received over 500 booking requests for its first three days, showing that enthusiasm amongst fans is running high as ever.
Fully crowdfunded to the tune of £220,000 by Elite Bistro restaurant-goers in just 24 hours, it will be the eighth venture for Usher, whose group already lays claim to popular Manchester restaurants Kala and Hispi, as well as Chester’s Sticky Walnut and Wreckfish in Liverpool.
However, it’s not all been smooth sailing for the new pub so far. This weekend, Usher was forced to take to Twitter to defend his menu prices at the pub after he came under fire for listing a dry-aged burger with Comté cheese, mustard, relish and pickle with skinny fries for £19.50.
In a video posted to Twitter on Sunday, Usher said: “I wanted to address a few comments about the burger on the menu, the burger’s £19 [sic] and I just wanted to address that and explain a few bits about what we do and why we do it.
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“So I don’t even know where to start actually, well let’s start with a couple of comments…
“‘We should be comparing ourselves to the pub down the road and that’s how we should be finding out our prices?’ That’s just ridiculous,” he said.
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The newly-released menu for The White Horse at Churton pub has caused some controversy online thanks to a £19.50 burger. / image: The White Horse at Churton
image: The White Horse at Churton
“I’m not the most confident person, I’m painfully shy to be honest, but with the business I try not to be arrogant about it ever, I’m not, but we have to give ourselves a bit of credit for who we are and what we’ve achieved and how we’ve got to where we’ve got.
He continued: “This pub isn’t our first venture, this is number eight and were bl**** successful at what we do, so you have to give us some credit… give us the confidence to make the right decisions with this.
“I’ve been working my whole life in this industry. This is my sector. This is what I specialise in. I’m an expert at it, we all are in this business.
“And you know to be told things like you should be comparing it to the business down the road is just ridiculous. That’s not how you price up a menu.
“The burger is £19 [sic]. Now, we don’t look at other places to do that. Comparisons are great – be aware of what other people charge…
“You know to price up the menu, we source the ingredients, the very best ingredients. We get all our own raw ingredients, we add them up and then we take that into account and then work out the percentage that covers all of our costs. That’s how we came up with the cost of the menu item. That’s why the burger is £19 [sic].”
Homemade pork pie, picalilli and pickled chillies at The White Horse at Churton (£7.50). / Image: The White Horse at Churton
Beer-battered haddock and chips with minted pears and tartare at The White Horse at Churton (£15.50) / Image: The White Horse at Churton
Speaking to The Telegraph in an article on Sunday, Usher expressed concern about opening and confessed that he felt they were ‘really risking it’ by opening ‘in these times’.
“There was a lot of talk about pubs closing down, and I thought if I could be in a position to get hold of something it would probably be a good time to buy.”
It’s clearly a labour of love for the acclaimed chef, who has previously revealed that he is a huge fan of the area as his parents live nearby.
Located eight miles south of Chester, the historic pub has long been a local favourite. However, it was shuttered at the start of the Covid pandemic when its former licensees Dave and Jackie Biles found the business was becoming “unsustainable”.
The White Horse at Churton will also serve Sunday roasts. / Image: The White Horse at Churton
An old picture of The White Horse at Churton. / Image: The White Horse at Churton
On its newly-released menu, alongside the now-infamous £19.50 beef burger, diners will find traditional pub grub favourites like beer-battered haddock with chips (£15.50) and an 18oz dry aged sirloin of beef to share with chips and salad (£62) alongside the likes of homemade pork pie, stout rarebit, curried lamb pie and herby lamb faggots.
First look at Albert Square as Manchester Christmas Markets return to their spiritual home
Thomas Melia
Manchester Christmas Markets are back and all our Christmas wishes have come true, as its spiritual home Albert Square joins in on the festivities for the first time in six years.
Grab a mulled wine, toast yourself a marshmallow and take a seat, because we’re going to take you on a quick tour of this brand-new offering.
You’ll be able to tick off your Christmas Markets wish list in one place, as Manchester has got all your usual favourites and so much more taking place right here outside of its iconic Town Hall.
As soon as you walk in you’re greeted by a huge sign spelling out the city’s iconic abbreviation ‘MCR’, just in case you forgot where you were, that also doubles as a nice photo opportunity.
Albert Square in Manchester city centre is getting into the Christmas spirit for the first time in six years / Credit: The Manc Group
As you walk into Albert Square there’s a mix of nostalgic wooden huts and brightly coloured modern street food vendor stations waiting to tempt you with all their tasty treats.
There’s no messing around at this Christmas hotspot because not even 10 feet after you enter, you can warm up with a glühwein and bratwurst, yes please.
Think you’re done sampling some festive feasts? Think again as there’s a marshmallow toasting station, a roasted chestnut cart and lots of huts are offering their own hot chocolate creations.
Local street food vendor Rita’s Reign has made her mark in Albert Square too, serving up her foodie feasts with a seasonal spin such as the ‘Festive Feast’ and ‘Christmas Crunch’ combo boxes.
Rita’s Reign is just one of many food vendors at Manchester Christmas Markets / Credit: The Manc Group
As you keep making your way round there’s some lovely gifts and trinkets to browse including tree decorations, ornaments and some vibrant pieces of art.
There’s plenty of ways to keep the kids (and big kids) entertained with some carnival-themed games and stalls as well as a vintage carousel, if that doesn’t get you in the Christmas spirit what else will?
Of course, there’s even more food to mention like mini dutch pancakes, toasted sandwiches, French toast, the list is endless (Much like many of our Christmas lists).
And we couldn’t finish our visit without acknowledging the elephant in the room, also known as The Manchester Big Wheel, which is the perfect people-watching spot, but maybe hop on this ride before you try all the tasty treats mentioned above.
Drivers warned of ‘bad habit’ that could land them with £1,000 fines this winter
Emily Sergeant
Drivers are being warned of a ‘bad habit’ on the roads that could seem them hit with hefty fines as winter rolls around.
Once the temperatures drop, and the days get shorter and darker, fog tends to become a more common weather occurrence around this time of year – but an eye-opening new survey has found that most drivers don’t really how to use their fog lights correctly.
According to guidance from the Driver and Vehicle Standards Agency (DVSA), fog lights should only be used on British roads when visibility drops below 100 metres, yet the new research by eBay has found that 60% of drivers use their fog lights at the wrong times, and what’s more is that one in 10 say they switch on their fog lights when visibility is less than 300 metres.
48% of drivers who took part in the research admitted that they activate full-beam headlights when it’s dark, regardless of oncoming traffic and other road users.
Drivers are being warned of a ‘bad habit’ that could land them with £1,000 fines this winter / Credit: Nabeel Syed (via Unsplash)
The RAC says these stats reveal a ‘worrying trend’ among motorists, and have warned that these habits could actually means drivers are risking fines of up to £1,000 and three penalty points on their licence.
If the incorrect usage of fog lights wasn’t bad enough as it is, the new research also found that many Brits say they do not stay on-top of regular car maintenance when it comes to car fog lights, either – with just 15% saying they check them every month, and shockingly, 24% stating they’ve never checked them before.
Due to the ongoing issue of headlight glare, in whatever form that may be, The RAC has found that as many as one in four drivers (25%) who find headlights ‘too bright’ are actually driving less as a result.
“Unfortunately for a lot of drivers, the annual onset of darker evenings coincides with another unwelcome arrival – that of overly-bright headlights that they believe make driving more difficult due to dazzle and discomfort,” explained Rod Dennis, who is the Senior Policy Officer at the RAC.
“While most of us have no choice other than to adapt to driving at night more often as the clocks go back, the fact headlight glare is the leading cause of nervousness underlines it’s a problem that needs tackling.
“At the same time, it’s important to remember that brighter headlights can give drivers a better view of the road ahead, so there’s a balance to be struck.”
Georgina Pellant -
6th February 2023 
