Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
ADVERTISEMENT
“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
News
Beloved play The Curious Incident of the Dog in the Night-Time set to return to the stage in Manchester
Emily Sergeant
One of the most beloved stage plays of the 21st Century is returning to Manchester.
Based on the celebrated 2003 novel of the same name that captivated readers worldwide, and inspired a groundbreaking National Theatre production, The Curious Incident of the Dog in the Night-Time is returning to one of Manchester‘s most iconic stages in early 2027 as part of a major UK tour.
The new play is adapted from Mark Haddon’s multi-million-selling novel by acclaimed Playwright Simon Stephens, and will be directed by Ned Bennett.
Taking over the Manchester Opera House stage in March 2027, critics have described the production as ‘inventive, gripping, and moving’.
The Curious Incident of the Dog in the Night-Time combines the intrigue of a whodunnit with a powerful coming-of-age story to create an ‘unforgettable’ theatrical event.
🌙 NEW SHOW ANNOUNCED 🌙
THE CENTURY’S MOST POPULAR MURDER MYSTERY
ATG+ Presale 👉 Tue 18 Nov 10am Sign up to today to get exclusive presale access: https://t.co/dhZYMmEsEH
If you’re not familiar with the plot, the play tells the story of Christopher Boone – a gifted child with a brilliant mind for numbers, but unsettled by the unpredictability of people and everyday life.
When a neighbour’s dog is killed, he finds himself under suspicion, but determined to prove his innocence, Christopher becomes both detective and suspect, drawn into a mystery that grows darker and more complex with every clue he uncovers.
What begins as the search for a culprit soon reveals secrets closer to home, ultimately forcing him to confront truths that will test his courage, his family, and his understanding of trust, independence, and the wider world.
The Curious Incident of the Dog in the Night-Time is coming to Manchester / Credit: Supplied
“The journey of The Curious Incident of the Dog in the Night-Time has been an extraordinary adventure,” commented Playwright Simon Stephens, as the new adaptation was announced this week.
“It has taken me all over the world. From church halls to enormous auditoria, and from school drama clubs to Wembley Way.
“I am thrilled that Christopher Boone is about to head out again through the United Kingdom. He is a boy defined by his determination and his bravery. This feels like a time when those characteristics are more urgently needed than ever.”
The Curious Incident of the Dog in the Night-Time is coming to Manchester Opera House as part of its UK tour from Tuesday 2 – Saturday 6 March 2027, and tickets go on general sale next Friday (21 November) at 10am.
Manchester set to host five UEFA EURO 2028 matches – including England’s opening game
Emily Sergeant
Manchester has been confirmed to be the host of five matches at the upcoming UEFA EURO tournament in 2028.
This also, crucially, would include England‘s opening match, should they qualify directly.
The joint announcement by Manchester City and Manchester City Council today comes as UEFA has now released key details about the UK & Ireland 2028 competition – which, as it stands, is less than 1,000 days away.
It has been confirmed that the Etihad Stadium – which is known as The City of Manchester Stadium when not relating to Manchester City football club – will host four Group Stage matches across four different groups, offering both local and international football fans the chance to see a range of different national teams in action.
On top of this, Manchester will also be the host a Round of 16 knockout match as the tournament progresses.
UEFA EURO 2028 will kick off at the National Stadium of Wales in Cardiff on Friday 9 June 2028, culminating in the Final at Wembley Stadium on Sunday 9 July 2028.
Across the UK and Ireland, nine stadiums will host matches during the upcoming tournament – with other northern stadiums including Everton Stadium in Liverpool, and St James’ Park over in Newcastle.
More than three million tickets – as sold by UEFA – are set to be available for the tournament, and more information on this will be issued in due course.
Following an independent assessment, UEFA EURO 2028 is expected to generate up to £3.6 billion in socio-economic benefits for the UK and Ireland between 2028 and 2031, with benefits including job creation, regional growth, and direct spending from international visitors.
The countdown has started in Manchester for #EURO2028!
Five matches are scheduled to be played here – including England's opener if they qualify – and more than 300,000 fans will be welcomed to the city in June 2028.
Emily Sergeant -
16th February 2022 
