Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
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“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
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Heartbreaking new figures show 35% of all children in the North West are living in poverty
Emily Sergeant
35% of all children in the North West are currently living in poverty, some heartbreaking new figures have revealed.
Some new research carried out to understand regional levels of child poverty, conducted by Loughborough University for the End Child Poverty Coalition, has sadly revealed over a third (35%) of all children in the North West are living in what is called ‘relative poverty’, after the cost of housing is considered – which is higher than the national average standing at 31%.
Over in the Lancashire authority of Pendle, this figure reaches 45%, making it the second highest rate of all local authorities in the country.
In Greater Manchester, both Oldham and Manchester join Pendle in the list of the 10 council areas with the highest child poverty rates in the UK, as well as Blackburn with Darwen, and Hyndburn, and to make matters worse, the North West features on the list more times than any other region nationwide.
Rusholme was identified as the Manchester area with the highest percentage rating – with more than half (51.3%) of all children there living in poverty.
88% of constituencies across the North West have a quarter of children in poverty.
This could lead to things like families being forced to use food banks, children going without warm clothes in winter, or living in cold or unsafe housing.
As a result of these shocking statistics being revealed, the End Child Poverty Coalition – which represents more than 135 organisations across the UK – is calling on the Government to meet its manifesto commitment to address these high levels of child poverty, not just in the North West but also across the rest of country.
“These figures should demonstrate to Government just how important it is to quickly address this so to prevent another generation of children from growing up in low-income families,” commented Rachel Walters, who is the End Child Poverty Coalition Manager.
“The Government’s strategy to tackle child poverty must invest in children in areas with higher levels of poverty, like the North West.”
Graham Whitham, who is a End Child Poverty Coalition spokesperson and the Chief Executive of Resolve Poverty, added: “No child should go without the things they need to be healthy and happy.
“The Government’s forthcoming national Child Poverty Strategy must demonstrate a clear ambition to ending child poverty in this country, backed by specific targets and immediate investment in social security.”
Featured Image – RawPixel
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Manchester’s ‘busiest’ road to close for annual safety checks this weekend
Emily Sergeant
Manchester’s ‘busiest’ road is set to close this weekend while annual safety checks are carried out, it has been confirmed.
As Manchester City Council looks to maintain and improve what is, by far, one of Manchester’s busiest and most-used roads, given the fact it is the main thoroughfare in and out of the city centre, it has been confirmed that Mancunian Way is set to close overnight this weekend for its annual inspection.
Carried out every year, the Council explains that these closures ensure that ‘vital’ safety inspections can be conducted to allow the major road to continue operating as normal.
The overnight closure will take place from 7-8 June.
From 5am on Saturday (7 June), Mancunian Way will be closed in both directions along its entire length, including all slip roads, between the Chester Road roundabout and Fairfield Street, and this will last until 7pm on Sunday (8 June), after which the road will be open to traffic again as normal.
In the meantime while the closures are underway, the Council assures that a signed diversion route will be in place via the north and eastern ring road sections – Trinity Way and Great Ancoats Street – and a local diversion route will be signed via Bridgewater Street, Whitworth Street West, Whitworth Street, and Fairfield Street.
Manchester’s ‘busiest’ road Mancunian Way is closing for annual safety checks this weekend / Credit: Pixabay
During this period there will also be a lane closure east/westbound at the Deansgate Interchange between 6:30-9:30am, and the inbound lane of Princess Road (heading towards Manchester) between 6:30am and 11:15am.
As is to be expected with these kinds of tasks, Councillors say they are preparing for a ‘level of disruption’ but are intending to keep it to a minimum.
“The annual inspection of the Mancunian Way is a vital job which ensures that the tens of thousands of daily users of this road can go about their journey in safety,” explained Councillor Tracey Rawlins, who is the Executive Member for Clean Air, Environment, and Transport.
“We do expect a level of disruption throughout this process so wherever possible we’d advise people to travel via public transport, or plan an alternate route ahead to avoid the work locations.
Emily Sergeant -
16th February 2022 
