Boohoo has been ordered by the advertising watchdog to take down images branded as “sexually suggestive”.
The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert put out by the Manchester-based fast fashion brand of a model in an oversized T-shirt and thong-style bikini bottoms were objectifying women, and so ruled them as “offensive, harmful, and irresponsible”.
The advert included a rear view that showed the model kneeling, as well as an upper-body shot that showed the model lifting the T-shirt and exposing skin on her stomach and side.
It was decided by the ASA that the advert must not appear again in its current form.
The advertising watchdog said that while the advert was presented as part of the swimwear category, the actual advertised product was the T-shirt and the listing on the website appeared as a result of searches for T-shirts or tops.
The ASA said that in each case the staging of the shots was “sexually suggestive”, with the model shown with the T-shirt folded in ways to expose her body, instead of focusing on the product.
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“We concluded that the ad objectified and sexualised women. It was therefore irresponsible and likely to cause serious offence,” the ASA said in its ruling.
The ASA ruled the advert as “offensive, harmful, and irresponsible” / Credit: ASA
Speaking on the ASA’s ruling, a spokesperson for Boohoo Group said: “We are disappointed by the findings of this ruling because we pride ourselves in our inclusive, body positive imagery [and] our marketing reflects the vibrant and confident culture of our brand, and is not designed to intentionally cause offence.
“We removed the associated images from our website when we received details of the complaint from the ASA.”
This is not the first time Boohoo has had an advert banned by the ASA either, as back in 2019, an email promotion by the brand used the phrase “send nudes” was sent out in a message to customers marketing a range of clothes coloured to resemble skin, and pictured a female model wearing a white dress and beige jacket with the words “Send nudes. Set the tone with new season hues” written across the image.
The ASA said the phrase “send nudes” was likely to be understood as referring to requests for sexual photos, and ruled it irresponsible to make light of a “potentially harmful social trend”.
Featured Image – Boohoo / ASA
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Appeal launched to find the owner of live chickens found at Creamfields festival
Daisy Jackson
The hunt is on to find the owner of a pair of chickens who were discovered at Creamfields festival.
The two birds were spotted on the grounds of the huge electronic music festival by bewildered festival-goers.
The cockerel and hen were trapped in a hedge, after it appears they wandered onto the festival campsite before the security barriers were installed.
The birds then found themselves trapped inside as around 70,000 music fans poured into Cheshire for a line-up that included Calvin Harris, Swedish House Mafia, Disclosure, and Tiësto.
The chickens have been safely rescued from the Creamfields festival site and are recovering at a wildlife centre, and now the RSPCA is on a mission to find their owner.
Festival-goers first called the RSPCA on Saturday 29 August to alert them to the cockerel and hen trapped inside the festival, one of whom assisted in the rescue mission.
RSPCA Inspector Leanne Cooper: “I was surprised that they were inside the festival site and I needed to get through the road blocks and security before reaching them on foot through muddy fields. I met the caller who helped me as they were just running up and down the hedge line where there was a wire fence blocking access.
Where the chickens were discovered at CreamfieldsThe RSPCA wants to track their owners down
“We managed to guide them out and I caught both of them with my rescue net which was a bit of a sight for the festival campers.
“I don’t think they were abandoned and they’re more likely to be stray because it’s farmland all around the festival site. They don’t have any health issues, apart from being quite underweight.
“With the fences going up a week before the festival starts they’d probably been unable to get out for some time and had been left foraging in the hedge. Someone mentioned that a third bird was also trapped, although we couldn’t find any others.
“I am really grateful to the festival-goer who found them and alerted us to their plight.”
Manchester Airport issues update for anyone flying today after hundreds of cancellations yesterday
Emily Sergeant
Manchester Airport has issued an update for anyone catching a flight today after hundreds of cancellations yesterday.
In case you hadn’t heard, hundreds of flights at several major UK airports – including Manchester Airport – were disrupted by a technical fault at air traffic control provider National Air Traffic Services (NATS) yesterday (8 September 2026), with the incident grounding planes and resulting in numerous cancellations.
According to Flightradar24, more than 1,000 flights were cancelled nationwide, and many passengers were told to expect disruption for the rest of the day.
One of the worst-affected airlines was said to be Ryanair, with around 65,000 passengers affected by the cancellations and delays.
Manchester Airport issued its first statement addressing the matter at 3:15pm yesterday, stating: “We are aware of an issue affecting NATS’ air traffic control service at UK airports, which may result in delays to some departing flights from Manchester Airport today.
“Passengers due to travel are advised to check the latest status of their flight with their airline. We will continue to monitor the situation and share further updates as more information becomes available.”
Now, although the issue has been resolved, Manchester Airport has issued further statements informing anyone travelling today what they can expect.
The airport started off by saying that it is ‘operating as normal’ today, but that passengers are advised to ‘check with their airline for the latest information’.
Emily Sergeant -
16th February 2022 
