But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
First look at Topshop in Manchester as beloved brand returns to British high streets
Daisy Jackson
Topshop is officially back on British high streets, and if you’re old enough to remember the struggle of contorting yourself into a pair of Joni jeans, you’re going to want to pay attention to this news…
The iconic fashion giant shut its stores back in 2021, leaving a huge hole in shopping centres across the nation.
But now Topshop and Topman are back in stores, with 32 new Topshop retail spaces and seven new Topman locations launching today.
Mancs will now be able to shop cult denim, statement jackets, and trend-driven wardrobe staples (just like the golden days of Topshop) at the Trafford Centre.
It’s all thanks to a new nationwide partnership with John Lewis, which will see a curated edit of around 130 styles available in-store across womenswear, menswear and footwear.
In store, that includes a full range of jeans (including those beloved Joni and Jamie jeans, plus more modern barrel-leg styles), graphic tees, knitwear, bomber jackets, and dresses.
There are Topshop retail spaces inside John Lewis at both the Trafford Centre and in Cheadle, but our closest Topman will be across in Leeds.
John Lewis has also become the exclusive UK physical retailer for Topshop footwear for SS26.
Inside Topshop at the Trafford Centre in ManchesterThe iconic Joni and Jamie jeans are back
Michelle Wilson, managing director of Topshop, said: “Today is about making it easier for customers to access the Topshop and Topman pieces they love.
“From our cult denim to new‐season footwear, you can see it, feel it and take it home the same day. Partnering with John Lewis brings Topshop back to high streets across the UK with the level of service our customers expect.”
Peter Ruis, managing director of John Lewis, added: “Topshop and Topman are brands with enormous cultural relevance, and their return to physical retail is something our customers are genuinely excited about.
“This partnership reflects our focus on bringing iconic names, strong style and compelling experiences into our stores.”
First Look: Matcha Made and The Trafford Centre makes for a perfect marriage
Danny Jones
Greater Manchester’s newest matcha spot just dropped, and we know it’s an easy pun, but it really does feel like a match made in heaven.
Just picture the scene: there’s a big birthday or holiday coming up, so you’ve arrived at The Trafford Centre early to get in a full day of shopping, eating and being generally leisurely – but you need an early caffeine fix and maybe some light, fluffy yet still filling pastry to keep you going.
There are very few places better to start this kind of day than at Matcha Made, who’ve just opened up in the North West’s massive and most famous shopping mall.
Fronted by a lovely lineup of smiling staff who couldn’t do enough for you and are more than happy to give you advice or simply plug their own recommendations, we can see ourselves coming back here for the service alone.
They’ve arrived in the big leisure complex just in time for February half-term, too, meaning any parents needing an alternative caffeine hit can fuel up right here.
Specialising in the Japanese and super healthy green tea craze that currently has the UK in a chokehold, only directly out of a tap – almost like a zen twist of draught beer taps – the art is not only in how green the raw matcha itself tastes but in the flavours and finishing touches.
This stylish pastel green hatch might not be the only place to get your matcha on in The Trafford Centre, but it might just be the best already.
It was immediately apparent that the staff had a clear favourite: the Biscoff foam version, but they said their simple but sweet and satisfying strawberry one has also proved to be one of the most popular.
There’s plenty of fruity options to choose from; they’ve got their own take on the fellow contemporary trend of banana pudding for anyone looking for a fix, and even ume plum, or you can just go for a straight-up coffee or hot chocolate as well.
So yeah, even if your partner isn’t quite ready to admit they’re a secret ‘matcha girlie’, then they can spend a little bit more time lying to themselves over this side of the menu.
Whether you want it topped with cream, shavings or a light dusting of cocoa powder, you can make this little drink just about as decorative as you like.
Besides being more reasonably priced than we were expecting, given the ongoing matcha boom, you’ve also got the big bonus of a fridge stocked with bakes from local favourite La Chouqette. Sold.
Emily Sergeant -
15th November 2023 
