But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
The Manchester vintage shop selling designer brands for £25 has reopened in a new location
Thomas Melia
A much-loved and viral vintage shop selling all your favourite designer brands is finally returning to Manchester after a 16 month closure.
Already loved vintage shop Catch My Thrift is reopening in a new location in Manchester city centre and it’s providing people with high-end fashion at budget-friendly prices.
After a successful run of pop-up shop dates on Deansgate, now, Catch My Thrift now has a permanent location to help make the streets of Manchester even more stylish, one thrifted tee at a time.
There’s no catch here, besides the one you can find in their company name, as you can bag brands from Yves Saint Laurent to Ralph Lauren from as little as £25.
Located in Chatham Mill, this vintage clothes shop is suitable for shopaholics and bargain lovers alike as they’re providing the people of Manchester with trendy tees while keeping prices in the forefront of their mind.
An Yves Saint Laurent polo shirt from Catch My Thrift in Manchester.This vintage store has a variety of cool jackets, just like this one.Credit: The Manc Group
Just a five minute walk from iconic music venues Gorillaand O2 Ritz, Catch My Thrift also finds itself right in the heart of Manchester’s student accommodation.
Catch My Thrift is the brainchild of sustainable fashion brand owner Scott Joseph, known online as Sustainably Scott, and initially launched all the way back in 2023.
Now, this vintage clothes site is well-trusted as their Instagram account highlights notable names that have visited the including the England Rugby team as well as a whole host of influencers.
And very soon you’ll be able to walk round with coffee in hand as the attached space will act as a coffee shop venue working alongside the vintage clothes vendor titled, Canteen.
There’s an additional third unit just next door that owner Scott has plans for in the future, however all is being kept secret as of yet.
One thing we can guarantee is whatever this space becomes, it’s sure to be a hit.
Catch My Thrift, colloquially referred to as Catch, is open now and their attached coffee shop Canteen will be opening very soon, both located at Chatham Mill in Manchester.
A lovely outfit combination made by Catch My Thrift owner, Scott.It doesn’t get more vintage than a snazzy windbreaker.Credit: The Manc Group
A charity auction is selling memorabilia from the ACTUAL Peaky Blinders set
Thomas Melia
Peaky Blinders super-fans get ready, because there’s a charity auction is currently open and items worn by the stars of the iconic TV seriesare up for grabs.
This exclusive event gives bidders the chance to own a piece of modern-day TV history in the form of not just merchandise but authentic memorabilia.
Let’s be honest, we’ve all wanted to pull on a flat cap and pretend we were a gangster at one point in our lives, and what better way to do so and relive your Peaky Blinders fantasy than by doing so with one from the show? Especially since you know your money is going towards a good cause.
Whether you want to look as dapper as Tommy Shelby, or you just want to add a culture-soaked collector’s item to your, well, collection, you might want to check this one if you’re a big Peaky fan.
Maybe you could own something from this very picture at the Peaky Blinders charity auction event.Walk away feeling dapper as ever with exclusive merchandise up for grabs at the Peaky Blinders charity auction event.Credit: BBC
Anyone planning on going to the Peaky Blinders charity auction event can bid in person or even register to bid online now if you won’t be free during the proceedings.
As for what is on the table, you could raise your virtual paddle for everything from a full suit worn by Cillian Murphy himself to Sam Claflin’s homburg hat, a pair of Michael Gray (Finn Cole) shiny shoes and much more.
And where else to hold said event and than Manchester’s very own Peaky Blinders bar on Peter Street just off the main Deansgate strip, where the action will culminate in a flamboyant and free-to-all event.
Those attending in person will be greeted with a welcome drink before being encouraged to join in with the final day of the auction – guests are encouraged to turn up in ‘true Shelby style’ of course.
All the funds raised will go towards the much-loved NHS foundation and specialist hospital, The Christie, Europe’s largest cancer centre, right here in Manchester.
Peaky Blinders bar on Peter St in Manchester city centre.Everyone knows the Peaky Blinders like a drink.
Tickets for this event cost nothing, but there is an option to add an additional donation if you wish, and bidding on items taken from the cult favourite TV show is open to everyone.
Emily Sergeant -
15th November 2023 
