But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Poundland relaunches its £1 engagement rings ahead of Valentine’s Day
Emily Sergeant
Valentine’s Day is just around the corner, and Poundland has hatched a plan to help those on a budget this year.
You can propose to your other half at any time of the year, but it’s fair to say that Valentine’s Day is a date much more popular than others – especially for those who want to surprise their partner with a gift they’ll never forget for the special occasion.
But with the cost of living crisis sadly still making its impact felt across the UK, a costly engagement ring is not something everyone is able to afford.
Luckily, for anyone keen to make the grand romantic gesture but while saving a few pennies at the same time, Poundland has decided to bring back its £1 engagement rings ahead of the season of love, so you’ll have plenty of time to get planning how you’ll pop that all-important question.
The budget retailer first launched its affordable engagement rings back in 2020, and they proved massively popular.
Poundland has brought back its £1 engagement rings ahead of Valentine’s Day / Credit: Poundland
At just £1 each, Poundland says these symbolic rings – which are available in more than 10 different designs – are a “thoughtful” way to showcase your love for Valentine’s Day and beyond, and can help make the occasion “unforgettable”, all without breaking the bank and keeping your budget intact.
From timeless solitaire designs, to romantic heart-shaped details, each ring in the 2025 range is “uniquely crafted to add a touch of charm and elegance to your Valentine’s Day proposal”, according to the retailer, so whether your partner adores classic simplicity or something with a playful edge, there’s supposedly a ring to match every style.
And the best part? Each £1 ring comes beautifully presented in a red velvet heart-shaped box, so your proposal can “feel as special as the love you’re celebrating”.
Poundland’s £1 engagement rings are now available both online and in stores nationwide, and you can view the full range here.
Featured Image – Poundland
Shopping
LEGO-loving little Mancs can now compete against the world to become a ‘Mini Master Model Builder’
Emily Sergeant
Little Mancs who love LEGO can now enter a worldwide competition and battle it out to become a ‘Mini Master Model Builder’.
Is your child a LEGO super fan? Do they reckon they could build impressive LEGO creations in their sleep? Well, if they’re feeling brave enough and are ready to put their skills to the test, then you’ll want to take them down to LEGOLAND Discovery Centre Manchester, as the hunt is one for a talented youngster to be crowned the UK’s newest ‘Mini Master Model Builder’.
Young LEGO fans will have the chance to let their imaginations run wild in a “bricktastic” competition, by building the most epic creation entirely out of LEGO bricks in an attempt to take home the coveted title.
Participants are invited to “demonstrate their imagination and creativity” by constructing something extraordinary that will leave the judges in awe – with the judges particularly interested in an array of building techniques and a strong creative flare, so entrants should “think outside the box” and let their personality and interests shine through.
Little Mancs who love LEGO can now compete to become a ‘Mini Master Model Builder’ / Credit: Supplied
Finalists will be chosen by the LEGOLAND Master Model Builders and Playmakers.
Each Discovery Centre in Manchester and Birmingham will then crown its own ‘Mini Master Model Builder’, and the winners will work with the local Master Model Builder to create their final models, which will then compete in the global final.
Winners will be given the unique opportunity of having their creation displayed at the iconic LEGO House in Denmark, plus a prize of £100 to spend in the LEGOLAND store, and a Local Annual Pass for them and their family too.
Up to the challenge then? All hopeful Mini Master Model Builders will need to get themselves down to LEGOLAND Discovery Centre Manchester at Trafford Palazzo – which is next to the Trafford Centre – any weekend up until the start of February.
Entry into the competition is included in the price of one standard admission ticket to LEGOLAND Discovery Centre Manchester.
All entries must be made by those under the age of 18, and only one entry per person can be made.
Emily Sergeant -
15th November 2023 
