But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
ADVERTISEMENT
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
ADVERTISEMENT
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
ADVERTISEMENT
Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Co-op is offering shoppers £10 discounts as a ‘thank you’ following its cyber attack
Emily Sergeant
Co-op is offering shoppers £10 discounts to say ‘thank you’ for their cooperation during the recent cyber attack disruption.
Last month, the supermarket retailer’s stock was massively affected due to what was described as ‘malicious attempts by hackers to access [its] systems’, leaving shelves of stores across the UK bare, and payments by shoppers disrupted.
The company called it a ‘highly complex situation’, and also confirmed that hackers stole personal data – including members’ names and contact details.
The Co-op was just one business to be hit by cyber attacks this year, with other major ones affecting several other retailers like Marks & Spencer and Harrods.
Co-op is offering shoppers £10 discounts as a ‘thank you’ following its cyber attack / Credit: Co-op (via Flickr)
Now that Co-op’s 2,300 food stores nationwide have successfully returned to usual trading, the retailer wants to show gratitude to its 6.5 million members who supported the business while the attack was taking place.
To say ‘thank you’, Co-op is offering its members a 25% discount on a £40 shop, meaning they can get £10 off their purchases.
“I’m very proud that, thanks to the work of our colleagues, we are very near to making a full and complete recovery from the recent cyberattack on our Co-op,” commented Co-op’s Managing Director of Food, Matt Hood, “and I’m delighted to see our stores looking back to normal and being able to serve our shoppers and communities.
“We are so grateful to our member owners for their support and patience with us during what was a very difficult time.
“I hope this gesture of appreciation goes a little way to showing them our thanks, with more value rewards to come over the summer.”
The 25% offer runs from today (Wednesday 18 June) right through to 24 June at all Co-op stores across the UK, and it can only be used by members one time.
The UK’s first official Oasis merch fan store is opening in Manchester
Daisy Jackson
An official Oasis Live ’25 fan store, selling official tour merch and limited-edition products, is opening in Manchester this week.
The flagship store will open in an as-yet mystery location ahead of a nationwide roll-out of official Oasis fan stores.
Set to open on Friday 20 June, the Oasis Live ’25 fan store in Manchester will be stocked with the official merch for the hotly-anticipated reunion tour, which will be launching in store and online later this week.
As well as the official tour merchandise, the stores will sell exclusive brand collaborations, limited-edition products, and items not available to buy anywhere else.
The news has been announced ahead of the Oasis Live ’25 shows, which will see the Gallagher brothers back together for the first time since 2009.
They’ll be performing five nights at Heaton Park, on 11, 12, 16, 19 and 20 July.
The Manchester Oasis Live ’25 fan store will be the first to open in the UK and the flagship, based in the brothers’ home city.
Further stores are set to open in Cardiff, London, Edinburgh, Dublin and Birmingham.
It’s hoped these are going to enrich the overall fan experience of the massive tour, that now spans stadium shows across the UK, Ireland, North America, Asia, Australia and South America.
More details on the Manchester fan store location and tour merchandise collection will be released later this week, with other store addresses to be revealed.
The Manchester Oasis fan store will be open between 20 June and 27 July.
Emily Sergeant -
15th November 2023 
