But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Lidl reveals one of Manchester’s most-bought items in new ‘Lidl Wrapped’
Daisy Jackson
Lidl has unveiled the most-bought items in each major city around the UK, launching its first-ever ‘Lidl Wrapped’ to share the nation’s shopping habits.
The supermarket chain has gathered data on the most purchased items from 10 cities around the country, to see what the top sellers in each city has been this year.
You might be expecting a clean sweep of boring stuff like milk and bread – but no, apparently Manchester has been obsessed with… avocados.
According to Lidl Wrapped, Manchester has developed an avocado obsession, while Leeds residents have collectively purchased more than 133 million peas, and Bristol has invested in 11 tonnes-worth of coleslaw.
To celebrate the Lidl Wrapped for 2025, the supermarket is now rolling out its own wrapping paper range, and opening free gift-wrapping stations at 10 stores nationwide.
Between the 4 and 17 December, you’ll be able to have your shopping wrapped up in Manchester’s exclusive design (which, yes, will have avocados on it) so your Middle of Lidl find can switch into the perfect present.
The pop-up gift-wrapping stations will also have interactive games with prizes, like in-store discounts and a £50 golden ticket.
Lidl reveals most-bought item in Manchester in new ‘Lidl Wrapped’. Credit: Lidl
You can also buy the wrapping paper in packs of three for just 75p, with all proceeds donated to Neighbourly.
Joanna Gomer, Marketing Director at Lidl GB commented: “This year, our customers have shown us once again that the weekly shop is about more than groceries, it’s about moments, surprises, and the little joys that make life easier and bring people together.
“Looking ahead to 2026, we’re focused on giving our customers even more to value, extra reasons to smile, and plenty of those Lidl surprises that keep them coming back for more.”
The free Lidl wrapping stations will be available from 9am while stocks last between 4 and 17 December.
‘Lidl Wrapped’ top groceries across the UK:
Birmingham – Roses
Bristol – Deluxe Creamy Coleslaw
Cardiff – 15 Welsh Mixed Weight Free Range Eggs
Edinburgh – Lighthouse Bay 2 Scottish Salmon Fillets
Manchester City opens brand-new store at the Trafford Centre
Daisy Jackson
Manchester City has opened the doors to its new Trafford Centre store just in time for the Black Friday shopping frenzy.
The club has launched the brand-new store in collaboration with retail partner Stichd.
The Manchester City store offers fans a bespoke City shopping experience, including this season’s PUMA kits, the Christmas collection (with a £5 donation to City in the Community (CITC) with specific products), and shirt printing.
Shoppers will be able to browse a range of sky blue shirts, hats, scarves, and gloves, as well as soft toys, mugs, and other collectibles.
There’s already a City store in the Manchester Arndale, which opened a couple of years ago, but its arrival at the Trafford Centre is a new development.
Other existing stores include sites in Abu Dhabi, Dubai, New York City, Seoul and Shenzhen.
Serena Gosling, Director of Retail and Licensing at Manchester City, said: “We’re proud to reveal our latest City Store in the iconic Trafford Centre, Manchester – our third location within the city.
“It provides another touchpoint for fans to interact with the club – at a venue that is a shopping favourite within the North West.
“We know the Trafford Centre attracts huge numbers of local shoppers, and tourists, so we are sure our newest store will provide a convenient location for fans, and of course, at this festive time of year, for those buying presents.
Manchester City opens brand-new store at the Trafford Centre. Credit: The Manc Group
“We look forward to welcoming everyone to the store.”
Will Rodnight, Head of Physical Retail, stichd, said: “We are thrilled to strengthen our partnership with Manchester City through the opening of this third City store in Manchester at the Trafford Centre.
“Our goal is to create an exceptional retail experience that reflects the passion of City fans. This new location adds another fantastic opportunity to connect with supporters in one of the UK’s most iconic shopping destinations, and we can’t wait to welcome them.”
Kate Pearson, Portfolio Leasing Director at Pradera Lateral – Trafford Centre’s Asset Managers, added: “We look forward to welcoming the new City Store to Trafford Centre. This bespoke new retail offering complements our current sportswear retailers whilst also adding a personalised experience for their supporters. We are excited to see their success once the doors open.”
Emily Sergeant -
15th November 2023 
