But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
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Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
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“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
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Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Anthropologie set to open flagship store in Manchester’s Royal Exchange
Daisy Jackson
Beloved lifestyle and fashion store Anthropologie is finally coming to Manchester, opening a new flagship store in the beautiful Royal Exchange building.
The American brand is famed for its curated range of clothing, shoes, accessories, activewear, beauty, wellness, furniture, home décor, bridal, and loads more.
Hoardings are now up for the new Anthropologie store, just off St Ann’s Square in the heart of Manchester, and one of three new UK openings planned for this year.
Anthropologie will also be opening in Liverpool and Glasgow before the year is out.
All three new stores will stock the home and accessories ranges, as well as clothing from brands like Anthropologie’s own labels Maeve, Pilcro and Daily Practice.
Anthropologie in Manchester will span more than 5,000 sq ft and promises to ’embody the heritage of the historic building’.
It’s owned by the same parent company behind Urban Outfitters and Free People, the former of which just opened a new store at the Trafford Centre for the first time.
Matt Hilgeman, Managing Director at Anthropologie International, said: “We’re delighted to be opening in Manchester, a city that embodies the cultural energy and creativity at the heart of Anthropologie.
“Manchester is an ideal location for our continued UK expansion after Liverpool. This store represents an important milestone for Anthropologie, and we’re looking forward to welcoming the local community into a space that feels both inspiring and unique.”
Anthropologie Manchester officially opens on 26 November.
First vendors confirmed Glossop Market Hall, including two indie Manc traders
Danny Jones
The first vendors for the upcoming Glossop Market Hall have been announced, and the lineup includes two beloved Greater Manchester independent businesses.
Better still, the third is another noteworthy name from the North West.
Glossop Market Hall is scheduled to launch later this year, setting up shop in the historic town hall complex, where the High Peak Borough Council, a retail shopping arcade and various other municipal buildings have stood in various different iterations for nearly well over a century.
With the Derbyshire town set to celebrate the opening of the newly revamped market hall, those behind the new Glossop attraction have now revealed the first three names set to take up residence there.
As you can see, the biggest names already signed on to cook from one of the six kitchens is a Manchester favourite food hall in its own right: Hello Oriental.
The Pan-Asian paradise not only has a subterranean space below Circle Square, but also at The Trafford Centre, as well as a dessert spin-off in Freight Island.
Indie trader number two comes in the form of B&V Trading, who are based at Stanley Square in Sale and specialise in eco-friendly, UK-made treats, toys and essentials for four-legged friends.
After proving a hit with the locals, their small stall at nearby Altrincham Market has grown to see them open up not just a second site in the leafy Cheshire suburbs of Knutsford back in 2022, but now boast a third location in neighbouring Macclesfield.
Speaking of Macc, local gin and whisky makers, Forest Distillery – based up at the famous Cat and Fiddle Inn pub towards the Peaks – they round out the first wave of regional businesses set to pop up in Glossop Market Hall (GMH) when it finally arrives this winter.
And once again, as the update on social media reads: “This is just the beginning”.
Natives, day-trippers and tourists from all over are bound to visit this place when it opens sometime in November (exact date still TBC), and with space not only for a dedicated bar, dining space and a coffee shop, but a total of 17 retail spaces, we can’t wait to see what comes next.
GMH becomes just the latest among a growing trend of food and drink halls popping up all over our part of the country, with virtually every Greater Manchester borough now boasting at least one of their own – or, in the city centre’s case, what feels like a dozen now.
Exhibit number… not sure, we’ve lost track at this point.
Emily Sergeant -
15th November 2023 
