But Iceland has decided not to join the unofficial competition this year, and instead, has taken a bit of a different approach.
With the rising cost of living crisis sadly continuing to make its impact felt nationwide, and thousands of families once again struggling to cover all the expenses that come along with the festive season, the supermarket has decided to take the route of “supporting customers” over investing in a promotional Christmas campaign this year.
Iceland’s executive chairman Richard Walker called the decision to ditch the advert a “no brainer”.
Rather than spend millions creating and sharing a TV ad, we chose to invest the money supporting our customers during the cost-of-living crisis. No-brainer. #DoingItRighthttps://t.co/a02tYmcaSD
“As a business we were faced with a decision,” he said in a statement to Grocery Gazette, “Do we spend millions creating and sharing a TV advert or do we invest the money supporting our customers during the cost of living crisis?
“This was a no brainer for us. I am grateful that as a family-run company, we can make the decisions we believe are right for our business and our customers.”
Walker said that the supermarket has chosen to invest in “keeping prices low” for customers instead, through initiatives such as its Christmas Bonus Cards Saving scheme – which gives shoppers £15 back when they top up £100 – as well as deals such as a turkey roast dinner bundle for up to 10 people for just £30.
The frozen food retailer has also notably slashed prices on over 1,000 household staples, and has expanded its £1 value range too.
Iceland has ditched its Christmas advert this year / Credit: Iceland
Iceland has been met with praise for its decisions this festive season, with many taking to social media to share their reaction’s to Mr Walker’s announcement.
One customer wrote on X: “At last someone who has the right values and puts his money to doing good … We need more doing the same”, while another called it “brave and brilliant”, adding: “The Christmas ads must cost an absolute fortune, so to pass the savings on to your customers is the right thing to do. Well done Iceland.”
“Definitely the right approach,” another satisfied shopper wrote.
The supermarket retailer has made the decision to ‘support customers’ amid the cost of living crisis instead / Credit: Iceland
“Personally, I’m less likely to shop somewhere that can waste millions on glossy adverts. I prefer to buy from independents and I’ve also started shopping at Iceland because I believe in your ethos”.
Another shopper commented: “I love Iceland. Instead of “can I interest you in these products” at checkout to entice further purchases, they instead ask “can I interest you in purchasing these for your local food bank.”
“It’s a lovely gesture from a fantastic community centric supermarket.”
Featured Image – Iceland
Shopping
Walkers launches TWO new permanent crisp flavours for the first time in decades
Emily Sergeant
Walkers has launched two new crisp flavours to its permanent lineup for the first time in decades.
We all know the legendary crisp manufacturers have been no strangers to bringing out weird and wonderful concoctions and collaborations over the years – with Marmite, spicy tomato ketchup, fish and chips, steak and ale pie, and even Christmas pudding being just some of the foods turned into crisp form by the company over the years.
These limited-edition Walkers flavours usually have shoppers flocking to their nearest supermarket to stock up before they sell out.
But this time, there’s no need to dash, as these two new flavours are staying for good.
Walkers has launched two new permanent crisp flavours for the first time in decades / Credit: The Manc Group | Mustafa Bashari (via Unsplash)
It’s been a long time – decades, in fact – since Walkers announced permanent crisp flavours that would be stocked on UK shop shelves for years to come, but all that’s set to change, and we have a feeling they’re going to be pretty well-received.
Inspired by the authentic flavours of Japan and India, the two new Walkers crisp flavours are Sticky Teryaki and Chicken Masala.
These new additions come following a year of ‘rigorous’ testing of 63 different potentials, and Walkers said its research and development team finally landed on two flavours that are ‘so delicious’, they simply ‘had to be added’ to the permanent lineup.
The new Sticky Teriyaki flavour provides a balance between sweet and tangy, and it’s sure to hit your senses with an array of flavours from Japan.
The new Masala Chicken, on the other hand, packs a punch of flavour and provides the rich and spicy taste that makes Tikka Masala a firm favourite dish in the UK.
“Our development team has been on a mission for the past year to find two new flavours that meet the highest standards,” commented Wayne Newton, who is the Senior Marketing Director at Walkers, ahead of the crisps being launched.
“After thousands of crisps crunched, flavours tested, and bags rustled, we’re pleased to bring something entirely new to the table”.
Walkers’ new Sticky Teriyaki and Masala Chicken crisps are available to buy now in stores across the UK, so keep your eyes peeled.
Featured Image – Esperanza Doronila (via Unsplash)
Shopping
Inside the UK’s largest Bershka store that has just opened inside the Trafford Centre
Clementine Hall
Bershka has opened its first-ever Manchester store this week, and it’s a fashion lover’s paradise.
Spanning an absolutely massive 1200 square meters, the Spanish fast fashion clothing retailer has touched down in the Trafford Centre with a bang.
Known for its on trend and affordable pieces, Bershka caters to a younger audience who are looking to dress to impress.
From camouflage mini skirts to buckled biker boots, if you’ve seen a fashion trend online and you’re wanting to try it out for yourself – Bershka is the place to spend your money.
Images: Supplied
The new flagship store located on Peel Avenue next to John Lewis is organised into three independent sections: BERSHKA, BSK, and MAN collections.
The store concept aims to integrate the building’s interior with a groundbreaking store prototype already used in other locations across the world.
Featuring a sequence of product display modules designed to showcase the different collections while changing materials depending on the section.
Images: Supplied
Each section is designed to be your own personal shopper, so you really don’t have to go far to find your perfect fit.
Spending money has never been so easy, with the brand new streamlined checkout sections that include plenty of both traditional and self-checkout counters meaning you’ll never find yourself queueing.
Another standout feature is the store’s lighting, specifically designed for this supersized flagship store. Small rectangular LED spotlights with warm and comfortable lighting have been used to enhance the customer’s shopping experience, so you can say goodbye to harsh changing room lighting.
Images: Supplied
Custom sound panels have been designed and installed in central areas of each section, as well as AR mirrors that us AR technology allowing you to try on products through different filters created exclusively by the brand. How cool is that?
So grab your wallets and get yourself to the Trafford Centre to browse Bershka to your heart’s content.
Emily Sergeant -
15th November 2023 
