Premier League clubs have this week collectively agreed to remove gambling sponsors from the front of matchday shirts by the end of the 2025/26 season.
The decision to reduce the prominence and overexposure of gambling companies from football is said to have been voluntary, with clubs still able to advertise betting brands on shirt sleeves, around stadiums and on advertising hoardings around the pitch.
There are currently eight English top-flight teams that still have betting brands as the primary sponsor on the front of their kits, but they will be allowed to secure shirt-front deals before the deadline.
Among those eight shirt sponsors alone, the clubs in question are said to earn around £60 million in revenue per year, but the impact it has on fans and young people, in particular, is an issue that has been continuously raised for some time now.
BREAKING: Premier League clubs collectively agree to withdraw gambling sponsorship from the front of clubs’ matchday shirts at the end of the 2025/26 season 👕 pic.twitter.com/ox1tKy2dCZ
The announcement comes after a consultation between the division, its 20 clubs and the Department for Culture, Media and Sport as part of the government’s ongoing review of current gambling legislation.
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Following the decision being confirmed on Thursday, 13 April, the Premier League is now set to become the first sports league in the UK to take such measures voluntarily and there has been a push to reduce gambling advertising throughout the footballing pyramid for some time now.
It was only in October this past year that Bolton Wanderers led the charge to phase gambling out of football and sport in general by severing all ties with any betting-related organisations.
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The league is now also working with other disciplines on the development of a new code for ‘responsible gambling sponsorship’ throughout British sport, with a full gambling white paper expected to be published by the government in the near future.
The decision looks to be a positive step for English football and one which could, in time, see a great impact around Europe and further afield.
Britain’s Culture Secretary Lucy Frazer welcomed the news, stating: “The vast majority of adults gamble safely, but we have to recognise that footballers are role models who have enormous influence on young people.
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“We want to work with institutions like the Premier League to do the right thing for young fans.”
Moreover, the push to reduce the reach that betting companies isn’t just happening in football but even in the virtual space, with a European court recently ruling FIFA packs to be a form of gambling too.
Cult US sustainable clothing brand Reformation to open in Manchester city centre
Emily Sergeant
Cult US sustainable clothing brand Reformation is set to open its doors in Manchester very soon.
Since it was first founded in Los Angeles all the way back in 2009, Reformation has gone on to become one of the largest sustainable womenswear brands on the planet, and is now known and loved for making beautiful, timeless apparel and accessories that aim to ‘inspire confidence’ across life stages and occasions.
Operating on a business model that pairs a smart approach to merchandising with a responsive supply chain, Reformation now operates more than 70 retail stores across the US, UK, Canada, and France.
At the heart of the Reformation story is a genuine commitment to ‘doing things differently’.
Since day one, sustainability has been woven into everything the brand makes – from the eco-certified fabrics and responsible factories, to its famously transparent sustainability reports.
Currently, Reformation has five UK stores to its name – but, it may come as no surprise to fans of the brand that they’re all in London.
That’s why the news of this new Manchester opening is such a big deal.
Set to be the label’s first UK store outside of the capital, Reformation has secured a prime spot on King Street in the heart of the city centre, and although there’s no confirmed opening date as of yet, if the shop windows saying ‘Summer 2026’ are anything to go by, we can only imagine it’ll be very soon.
“For Manchester, it’s a landmark moment, and for King Street, it’s the latest signal that this is one of the UK’s most exciting retail destinations,” a spokesperson for King Street said in a statement.
Stay tuned for details on opening dates to be announced in due course.
Featured Image – The Manc Group
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Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis
Emily Sergeant
A series of ‘everyday fixes’ to help combat the rising cost of living crisis are soon to be rolled out nationwide.
Kicking off with two measures today, new Prime Minister Andy Burnham has announced that he plans to ban retailers from making ‘misleading’ claims to customers about discounts.
The Government says shoppers have ‘increasingly complained’ about outlets artificially inflating prices to give a false sense of value, such as increasing prices only to then immediately advertise ‘discounts’ to make savings look larger than they really are, which goes on to create an uneven playing field for honest competitors.
The Prime Minister also wants to see an end to so-called ‘subscription traps’, where people find it hard to cancel their subscriptions, and contracts are automatically renewed at a higher cost.
Set to come into force in January 2027 and saving people an average of £14 a month for every unwanted subscription, the changes will mean businesses will need to provide clearer up-front information, regular reminders. and a ‘much easier’ exit to contracts.
Andy Burnham to begin rolling out new ‘everyday fixes’ for Brits amid cost of living crisis / Credit: gov.uk | Piotr Cichosz (via Unsplash)
A new 14-day cooling-off period will also be introduced to let consumers cancel after a trial or long-term contract renews.
Certain charitable memberships, like the ones for cultural and heritage organisations for example, will be excluded from the new subscription rules due to the fact they have a unique role in preserving the nation’s history, landscapes, and cultural collections.
The Prime Minister says he is ‘determined’ to use every chance he gets to restore fairness and take pressure off people.
“I know people are sick and tired of rip-off discounts and subscription traps,” Andy Burnham said. “Westminster has got used to telling people that everyday hassles like this are just part of life, but I don’t think that’s right, especially when the cost of living continues to weigh heavily on so many people’s lives.”
Danny Jones -
13th April 2023 
