Aldi has launched an adult’s breakfast club for lower income families who are having to skip meals to ensure their children can eat.
After the budget supermarket retailer’s new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it’s also the most common one to miss, according to Aldi’s research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago – with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
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Aldi launches ‘adult’s breakfast club’ for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi’s new ‘Adult’s Breakfast Club’ has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when “parents are under increased pressure to feed the entire family”.
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
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With an estimated 2.1 million adults in the UK now using foodbanks, Aldi’s Adult’s Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
“We believe that having access to healthy food should be a right, not a privilege,” Aldi UK’s Corporate Responsibility Director said of the scheme launching.
“The thought that parents are having to skip meals to ensure their children can eat is terrible.
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“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth – CEO of Neighbourly – said parents skipping meals to ensure their children can eat shows the “real-world effects of the cost of living-crisis”.
“Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community,” he added.
Manchester City finally release special Year of the Horse collection for Lunar celebrations
Danny Jones
Manchester City have officially launched their new ‘Year of the Horse’ kit, along with several other items in their latest lifestyle range.
The collection, which has been released as part of the Lunar New Year Celebrations, was leaked online in late 2025 before being officially teased earlier this year, but now Man City have fully unveiled the limited edition clothing items.
It follows the commercial success of their previous Chinese New Year-inspired kits and wider fashion lines over the last few seasons.
For anyone not up to speed on their Zodiac calendar knowledge, 2026 is officially (you guessed it) the year of the horse, hence this choice for the new ‘Capsule Collection’.
“Set in earthy, neutral tones, the limited-edition Year of the Horse Capsule Collection captures both the stillness of vintage Chinese portraiture and the motion of a team in full stride.”
Revolving around a grey and almost beige colour palette, the full drop includes a new pre-match ‘Anthem’ jacket, a dark graphic design tee, a baseball cap, as well as a soft horse plushie.
The focal point, however, is obviously the jersey itself – though it remains to be confirmed whether or not the special seasonal strip will be worn in any games this campaign as other one-off/special limited edition shirts have been in the past.
The price points range from £15 for the soft toy to £90 for the adult shirt, with the aforementioned Puma KING Anthem zip-up jacket already available in six colours.
What do you make of the latest lifestyle collection, Blues?
Somewhat fittingly, the Year of the Horse and other items finally debuted on the same day that their local rivals across the other side of town, Manchester United, released some new threads of their own: the second Adidas x The Stone Roses collection.
As for this years Lunar celebrations, the official plans for here in Manchester city centre have now been revealed. You can find out more down below.
Manchester United officially launch second Adidas fashion collab with The Stone Roses
Danny Jones
After several weeks of teasers, the latest fashion collab between Adidas, Manchester United and The Stone Roses has officially revealed.
We have no doubt this one will be lapped up just as quickly as the first.
Following images of the new Stone Roses x Man United kit and the focal point of this new collection being leaked online earlier this month, the second drop by Adidas has now been unveiled in full.
Releasing another stylistic video to the tune of the legendary Manc band’s famous anthem, ‘I Wanna Be Adored’, players both past and present from the men’s and women’s team star in the launch video.
As you can see, not only did the players get involved with the shoot as expected, but the clip also includes a snippet of archive footage featuring a young Ian Brown in a short but profound talking head.
The Stone Roses frontman, and indeed other members of the band, have never made their love of United a secret – none more so than the late, great Gary ‘Mani’ Mounfield – and the supporters have also shared plenty of it back.
Be it through ‘This Is The One’ being chosen by Gary Neville as the official walk-out song at Old Trafford and various chants sung to Stone Roses tunes, to the previous collab back in February 2024, the two iconic cultural brands pretty much go hand in hand.
Besides the next multi-coloured paint-splashed shirt, which leaked first, as well as a new bucket hat (again, very era appropriate), there are scarves, a graphic design t-shirt, two sets of shorts and even two different pairs of shoes.
Images of the white Stone Roses trainers also popped up in leaks across various Man United fan accounts on social media, but few had seen the black ZX 600 Adidas trainers until now.
What do you make of the latest batch of lifestyle fashion from the club?
Meanwhile, with just days left in the transfer window, it remains to be seen whether new interim manager Michael Carrick will be rewarded for his first two wins against the top two in the league with any reinforcements before the end of January – but there are some rumblings…
Emily Sergeant -
28th March 2023 
