Aldi has launched an adult’s breakfast club for lower income families who are having to skip meals to ensure their children can eat.
After the budget supermarket retailer’s new research has sadly revealed that almost half (44%) of parents from lower income families being forced to skip meals to make sure their children have enough food to eat as the rising cost of living crisis continues, Aldi has launched a new breakfast club especially for adults.
Breakfast is widely known to be one of the most of important meals of the day, but it’s also the most common one to miss, according to Aldi’s research.
The research revealed that 47% of parents are now said to be experiencing more financial pressure to feed the family compared to six months ago – with almost two in three admitting they are likely to go hungry so their little ones don’t have to.
This has also led to a third of parents buying less food, with some of the biggest cutbacks including key breakfast items like butter, milk, and cereal.
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Aldi launches ‘adult’s breakfast club’ for families skipping meals so their kids can eat / Credit: Aldi UK
Aldi’s new ‘Adult’s Breakfast Club’ has been set up with the help of its charity partner, Neighbourly, ahead of the Easter school holidays, as this is often when “parents are under increased pressure to feed the entire family”.
The supermarket chain will donate 10 tonnes of healthy cereal and 5,000 gallons of milk and milk alternatives to foodbanks and schools across the country.
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With an estimated 2.1 million adults in the UK now using foodbanks, Aldi’s Adult’s Breakfast Club is aiming to help the 37% of parents who simply can’t afford a full shop to feed themselves and their family, and therefore choosing to either skip meals entirely, give children half of their meal, or make larger portions for their children than themselves.
“We believe that having access to healthy food should be a right, not a privilege,” Aldi UK’s Corporate Responsibility Director said of the scheme launching.
“The thought that parents are having to skip meals to ensure their children can eat is terrible.
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“Our partnership with Neighbourly to donate surplus food from our stores helps to support the communities where we operate, but we want to be able to help parents too, and we hope the Adult Breakfast Club will help provide everyday breakfast essentials to parents who otherwise would be going without.”
The supermarket chain will donate 10 tonnes of healthy cereal / Credit: Aldi UK
Steve Butterworth – CEO of Neighbourly – said parents skipping meals to ensure their children can eat shows the “real-world effects of the cost of living-crisis”.
“Creating a dedicated Breakfast Club to ensure these parents are getting the nutrients they need and deserve is a brilliant initiative, and one we hope will make a tangible difference in our community,” he added.
Stockport County’s Christmas dinner in a cup returns for 2025 as part of new festive food range
Danny Jones
We can’t believe it’s rolled around again already, but with the festive period well underway and the big day just a few weeks away, Stockport County have brought back their viral ‘Xmas dinner in a cup’for 2025.
Better still, the County Courtyard has seen some new Christmas specials added to its food menu, too.
The local football club are absolutely flying in League One at the moment, having spent plenty of time at the top of the table already and still well and truly contesting those promotion/play-off spots.
If you’re a Stopfordian, that’s plenty of cause for celebration right there, but with the Christmas dinner in a cup also up for grabs once more, the holiday season literally couldn’t taste any better right now.
For those who’ve never seen it before, it’s exactly what it says on the tin – well, cup: a little Sunday dinner in a County-branded takeaway coffee cup, complete with a healthy pour of gravy and pretty much all the trimmings you could hope for.
Yes, including sprouts, because all of you who still don’t touch them need to grow up already.
Currently priced at just £4.50, not only does it contain virtually all the major food groups (barring the customary matchday pints, of course), it might just be one of the healthiest and best value-for-money bits of footy scran around – certainly in Greater Manchester, anyway.
But, as mentioned, that’s not all this year; Stockport are also serving up the new festive hot dog and even a ‘leftover Christmas curry’ in a bowl, which might even be more warming on a cold night at Edgeley Park than the Xmas dinner in a cup or clinging onto a flask of Bovril.
Anyone else craving that curry with a cheeky bit of bubble and squeak now?
It’s also worth noting that you’ll only be able to get one of those on Boxing Day, by the way, when the Hatters host Lincoln City in the league.
As for the rest of it, County fans can get their hands on this seasonal scran for the first time this year at the weekend when Dave Challinor’s side take on Barnsley at 12:30pm, and two of the three specials will then be served at home every game over the holiday period.
Speaking of random Christmas food creations, there’s another limited-time-only and potentially divisive example that we’ll also be sampling this December…
Aldi has launched the world’s first lickable pigs in blankets wrapping paper… for some reason
Emily Sergeant
Aldi has launched its latest Christmas creation, and this one’s arguably wackier than anything else it’s brought out before.
There’s absolutely no denying that pigs in blankets are a staple of festive feasting, with millions of the little delicacies consumed throughout the UK each Christmas, but have you ever wished you could turn the taste of those pigs in blankets into a lickable wrapping paper to wrap all this year’s gifts in? Yeah probably not… Aldi‘s made it though.
It’s anticipated that more than 561 million pigs in blankets are going to be eaten over the festive period, new research has found, which is an average of 10 per person.
But if you just can’t bare to leave the taste of pigs in blankets behind, Aldi’s new wrapping paper is set to give shoppers a fun and tasty twist when it comes to gift-giving.
The limited-edition wrapping paper is inspired by Aldi’s very-own range of pigs in blankets, and is described as capturing the smoky, savoury flavour and smell of the festive treat, with stickers that peel back to reveal a truly unique ‘lickable’ experience.
Aldi has launched the world’s first lickable pigs in blankets wrapping paper / Credit: Simon Jacobs/PA Wire (via Aldi UK)
Not only does the novelty wrapping paper taste and smells like pigs in blankets, it also looks the part on presents too with its pastel pink design, festive holly, and snowflake patterns.
“Pigs in Blankets are a highlight of the festive season… so we wanted to create something special to celebrate the Christmas classic,” commented Julie Ashfield, who is the Chief Commercial Officer at Aldi UK, as the new creation launches.
“This unique, lickable wrapping paper is the perfect way to spread extra joy on Christmas Day.”
Want to get your hands on it then? Unfortunately, it won’t be as simple as popping to your nearest Aldi store and picking up a roll, as with a creation as unique as this, there’s only going to be limited stock and a special shopper competition to win it.
To be in with a chance of winning, you simply need to email [email protected] with your full name before the deadline at 11:59pm on 1 December.
Emily Sergeant -
28th March 2023 
