Heinz and Cathedral City team up to launch Cheesy Beanz in the UK
Proper comfort food in can.
Beans are an absolute staple of the British diet, right? And cheesy beans might be one of our nation’s finest culinary creations.
Now, two heavyweight brands have collaborated to make that culinary creation even more convenient.
You may remember that back in 2022, Heinz took two British breakfast classics, baked beans and hash browns, and combined them together to create a new delicacy, and then only a matter of months later, followed that up with the similarly-genius creation of tomato ketchup inside hash browns – both of which are available exclusively in Iceland.
So, with seemingly every other beans creation having now been created, it’s time for a new one… and what could be a better new addition than Heniz teaming up with cult cheese brand, Cathedral City, to create literal cans of cheesy beans that you’ll soon be able to grab from supermarket shelves?
We can’t think of much.
Yes, that’s right – Brits have been combining baked beans and cheese for decades, but now, all the effort that’s involved in the preparation has been made even easier for us.
Heinz x Cathedral City Cheesy Beanz are finally a reality, and it’s just in time for Valentine’s Day.
“We know Brits absolutely love pairing beans with cheese,” Alessandra de Dreuille, who is the Director of Meals and Insights at Heinz UK, said ahead of the product’s release tomorrow.
“So we’re thrilled to finally announce our partnership with Cathedral City and bring beanz lovers up and down the country the ultimate perfect match.
“And what better time to launch this cheesy duo than in the run-up to Valentine’s Day too, so whether you’re celebrating with your friends, partner, family or even your pets, you can be sure to find love with Heinz Cheesy Beanz.”
The launch of the product comes as recent research carried out by the two brands has revealed that almost half of Brits say beans and cheese are one of the best food combos, with people eating beans 57 times a year on average, a further 25% admitting to indulging in them at least twice a week or more, and 64% saying cheese makes beans even tastier than they already are.
Want to get your hands on them then?
Well, first up, a limited drop of 500 Heinz Cheesy Beanz cans will go live at midday this Valentine’s Day on heinztohome.co.uk, and then the product will then be hitting Tesco stores nationwide from 21 February.
- Heinz is launching bags of hash browns filled with baked beans
- Ketchup in the cupboard or fridge? Heinz weighs in and finally settles the debate
- People are kicking off at this ‘controversial’ picture of beans on toast online
The new creation is expected to set you back just £1.80 per can, so you don’t even need to break the bank to tuck into your newest favourite comfort food.
Featured Image – Heinz UK