It’s officially that time of year once again… the John Lewis Christmas advert has been released to the world this morning.
November is here, the festive season is right around the corner, the 2022 Manchester Christmas Markets officially start today, and now, after teasing it on social media for the past few days and after leaving people nationwide waiting with baited breath, department store retailer John Lewis has finally unveiled its 2022 Christmas advert.
And this year, the company has toned things down and taken it back to basics.
The release of the John Lewis Christmas advert comes hot off the heels of releases from competitors Tesco, Argos, Morrisons, and Aldi – as well as Asda, which many Brits have already claimed has “won Christmas” thanks to its use of classic footage from the iconic 2003 Christmas film Elf.
But with the rising cost of living crisis sadly continuing to make its impact felt nationwide, retailers are facing a tough battle for Christmas sales this year.
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So, John Lewis has decided to use its 2022 Christmas advert – which is titled ‘The Beginner’ – to shine a spotlight on what it has called an “often overlooked issue” – children in the UK foster care system.
The 90-second advert, which is set to a cover of Blink-182’s All The Small Things by US artist Mike Geier – which was actually recorded around five years ago, and hasn’t been commissioned by John Lewis especially for the advert as the retailer has done so in previous years – shows the man as he struggles painfully to master skateboarding in the build-up to Christmas.
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As the advert continues, we are left questioning the motive behind the man’s perseverance until the final scene.
The final scene then shows a social worker arriving at the man’s door with a young teenager named Ellie – who has arrived at her new foster home carrying her skateboard.
John Lewis said it understood that not all foster carers had the benefit of knowing who they would be looking after in advance, and that’s what the advert is aiming to highlight – with the retailer’s broader campaign also featuring “authentic voices of carers” and “young people with different experiences of a complex care system”.
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“We could have heavily gone for Christmas magic and fun but that didn’t feel the right thing to do this year with everything going on,” explained Holly Kicul – Senior Advertising Manager at John Lewis.
“It felt the right thing to use this platform we have to get this message out.”
She also added that the retailer wanted to have the usual laughter and sentiment that its Christmas adverts are known for, but “in a different way to what we do normally.”
The John Lewis 2022 Christmas advert has officially been released / Credit: John LewisIt shines a spotlight on an “often overlooked issue” – children in care / Credit: John Lewis
The release of the 2022 John Lewis Christmas advert also follows the launch of the John Lewis Partnership’s Building Happier Futures programme – which is aimed at providing young people in care with more career opportunities and chances to move into the workforce.
A ‘legacy walk’ in memory of the Joe Thompson is taking place across Greater Manchester
Danny Jones
The ‘Walk With Me for JT’, a.k.a Joe Thompson ‘Legacy Walk’, is back next month, and Greater Mancunians are being encouraged to take part.
Returning this year following his tragic passing last April, the now annual charity walk has already raised thousands for charity and is set for another big turnout.
Joe Thompson, an ex-Rochdale AFC and Bury FC player, sadly died at just 36 following a long battle with lymphoma, having been diagnosed three different times in 12 years.
While the young husband and father of two’s story is a heartbreaking one, it has also become a source of inspiration for so many across the North West and, indeed, across the UK, with people once again gearing up to complete a fundraising walk in his name.
Set to honour him by making the journey from his adopted home of Rochdale all the way to Old Trafford, with Thompson having come through Man United’s youth academy, the 15-mile trek will start at his former club’s Crown Oil Arena and stop at Bury’s Gigg Lane as well as Salford City’s Peninsula Stadium.
First held in 2024 under the ‘Walk With Me for JT’ banner, the initial legacy walk saw the Bath-born footballer and countless others complete 21 miles in an effort to raise money for treatment.
Gone but never forgotten, the charity walk survives not only in the hearts and souls of his family, friends and other people’s lives he touched, but in the community spirit that his struggle and immense bravery in the face of illness helped spur on throughout the region and beyond.
Writing on social media, the Thompson family and the Foundation in his memory said, “Last year, he walked beside us. This year, we walk for him. This isn’t just a walk… It’s a promise. A promise to carry his strength, his belief, his light forward.
For every family facing illness. For everyone experiencing loss or hardship. For anyone who needs hope right now. Every step matters. Every mile has meaning. Whether you’ve walked before or this is your first time. You won’t walk alone.”
Join the annual Joe Thompson legacy walk on Saturday 2nd May 💙
Departing from the Crown Oil Arena, the 15-mile walk will finish at Manchester United's Old Trafford 🏟️
They signed off by adding: “Be part of something bigger. Be part of Joe’s legacy. Be part of the movement. Get a team together, invite your friends, colleagues and family and let’s raise funds to support The Joe Thompson Foundation.”
With the event beginning at 11am on Saturday, 2 May, there have already been numerous sign-ups, and you can expect even more to lace up their shoes and pay tribute to a local hero.
If you want to join in the effort and help do your bit, you can register for the 2026 Joe Thompson Legacy Walk right HERE.
Manchester rent is now ‘41% more expensive than five years ago, according to a recent study
Danny Jones
Yes, that’s right, as per some of the latest data on leased housing in central Manchester, it’s now approximately 41% more expensive to rent here than it was half a decade ago.
If you’ve lived in and around the city centre for long enough, chances are that you’ve already been feeling that difference, especially of late.
The ongoing cost-of-living crisis roughly began in 2021, following the economy and the world essentially opening back up after multiple lockdowns, so it’s little surprise that new research has shown affordability when it comes to renting has been on a slump ever since, too.
As well as the price of seemingly most things in everyday life going up post-pandemic, the average rental rate for even just a one-bedroom flat/apartment has jumped up significantly between 2020 and 2025.
Even some ‘available’ housing in town is being hampered by claddin (Credit: Valienne via WikiCommons)
That’s according to the numbers crunched by credit card experts, Zable, anyway.
Not only did their recent report cite the rent prices going up even before the cost of living crisis – essentially following the outset of the Covid-19 outbreak – but if their figures, the rate of inflation and the unwaveringly high demand for housing are anything to go by, this trajectory is likely to continue in 2026.
As of February this year, around one in three UK households is now a single-person occupancy, which already comes with its challenges (the Manchester City Council tax discount being a thin lifeline for countless), not to mention energy bills and the cost of groceries continuing on an upwards trend.
Put in the simplest and most reductive terms, it’s now almost £300 dearer for most people to live on their own than it was back in 2020, and besides Liverpool clocking in as second on the list of increasingly expensive cities to live (a 42.12% increase), Manchester came in third.
You can see the full table down below:
Rank
City
% increase – 2020-2025
Difference from 2020 to 2025 in £
Average rental cost for a 1 bed 2025
1
Newport
47.39%
£2,611
£8,121
2
Liverpool
42.12%
£2,290
£7,727
3
Manchester
41.00%
£3,364
£11,569
4
Edinburgh
40.28%
£4,620
£16,090
5
Leicester
39.93%
£2,391
£8,379
6
Wolverhampton
39.22%
£2,049
£7,273
7
Nottingham
39.07%
£2,400
£8,543
8
Glasgow
38.02%
£2,679
£9,725
9
Colchester
37.63%
£2,617
£9,572
10
Cardiff
37.06%
£2,828
Average rental cost for a 1-bed 2025
Another fear is that with lots of people finding it hard to manage living in other major cities like London, even those moving to Manchester are also having an impact on how available affordable housing is here.
That’s why schemes such as the new ‘social rent’ development over in Wythenshawe are so important to the current generations of renters, with the possibility of owning your own property in the future becoming increasingly difficult for so many.
It’s also worth noting that Manchester ranked fourth among the British locations where the cost of living is said to have increased the most over the past five years, with the average difference in annual spend growing by an estimated 22.84%.
Emily Sergeant -
10th November 2022 
