Some names never go out of style, and have remained firmly near the top of the popularity charts for hundreds of years.
On the flip side of that, others fall out of favour as just quickly as they enter the conversation.
But while you can probably still expect to be hearing little ones given the names Oliver, Noah, Olivia, and Isla for the foreseeable future, there’s a good chance it won’t be long before the top 10 looks quite different – with a whole host of new names and trends taking over.
One of the new trends that seems to be a hot topic of conservation for prospective parents at the moment is unisex and gender-neutral baby names.
It’s been a familiar concept for several decades now, with names like Alex, Morgan, Taylor, Ashley, Jamie, Lesley, and Jordan being just some of the names given to babies of either gender over the years, and then more-recently, hearing newborns called Riley, Charlie, River, Frankie, and Sage also becoming a regular occurrence.
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The UK’s fastest rising unisex baby names have been revealed / Credit: Wikimedia Commons | Unsplash
Within the last year, however, the trend seems to have taken off even more than ever before, as parents become less and less worried about typical gendered names.
According to recent data, the number of unisex names has increased by 56% here in England and Wales, with a sharp rise in usage in 2022 and 2023 in particular, and high-profile celebrity couples like Ryan Reynolds and Blake Lively leading the way by naming their first daughter James, and influencers Molly-Mae Hague and Tommy Fury choosing Bambi for their baby girl, many parents are being prompted to take the plunge.
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So, what are the fastest-rising unisex baby names being used for both genders then? And what monikers should parents be on the look-out for in the future?
The fastest-rising unisex names in England and Wales
Girls
Marlowe – Up 266 spots from 2020-21
Oakley – Up 249 spots
Blair – New to the Top 1000
Ronnie – New to the Top 1000
Noa – Up 190 spots
Boys
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Noa – New to the Top 1000
Marlow – New to the Top 1000
Ren – New to the Top 1000
Ocean – New to the Top 1000
Sunny – Up 195 spots
Marlow / Marlowe is now considered to be a top choice for both genders in the UK, along with Blair, Ronnie, Sonny / Sunny, and Noa – many of which were names that previously weren’t in the top 1000, but has since make their way in.
Sophie Kihm, who is an expert at leading name inspiration platform, Nameberry, has put this rise in unisex name usage down to the flexibility they offer.
She explained to the Metro: “Gender neutral names are rising, both because they give children flexibility should they not identify with their birth gender, but also because gender neutral names are modern choices with contemporary style.”
Featured Image – Pinterest
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New survey reveals one in three shoppers admits to stealing at self-checkouts
Emily Sergeant
Almost 40% of UK shoppers have failed to scan at least one item when using self-checkouts, new research has revealed.
Self-checkouts started to become popular in the UK in the 1990s, and since then have evolved to meet consumer demands and solve the problem of queueing, especially taking on a life of their own in supermarkets from the 2010s onwards… but now, some exclusive new research for The Grocer has revealed that could be causing more hassle than they’re worth.
A national survey of more than 1,000 shoppers found that only 63% said they ‘never’ failed to scan an item when using self-checkouts, which leaves almost two in five who do so at least occasionally.
A third (32%) also admitted to having weighed loose items incorrectly, while 38% said they had put through an incorrect loose item.
Experts say these statistics show that “a new breed of shoplifter” has been created.
A new survey has revealed that one in three shoppers admits to stealing at self-checkouts / Credit: Aldi
“You’re creating opportunities for people who otherwise wouldn’t even think about shoplifting,” commented Matt Hopkins, who is an associate professor in criminology at the University of Leicester,
When it comes to the biggest culprits of failing to scan items at self-checkouts, the survey revealed that the under 35 age group, and men overall, came out as the most common, but it’s unclear whether this could be blamed on system error, missing barcodes, or rushing shoppers, instead of being intentional.
Surprisingly though, despite public perception and a recent headline-grabbing move by supermarket chain Booths to remove self-service checkouts from all but a select few of its busiest stores, this new research also shows that shoppers actually prefer to use self-checkouts (54.2%), over staffed checkouts (29.8%).
“In a short space of time, the self-checkout option has gone from zero to an accepted norm – and now to an active preference for many,” commented Lucia Juliano, the UK head of research and client success at Harris Interactive.
The speed and relative freedom provided by self-checkouts were the main advantages of using them, according to shoppers, with 56% choosing to use them because they’re faster.
52% cited the fact that self-checkouts allow them to ‘go at [their] own pace’.
Juliano did, however, comment that shoppers’ preference for self-checkouts may only be a reality “when there are no tech issues during the transaction”, which is said to be the “biggest bugbear by far” according to the survey.
“Retailers need to ensure the tech is spotless, the space is ample and staff are quick to intervene when needed,” Juliano concluded.
Featured Image – Ben Stevens / Parsons Media(via Tesco)
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Only 11% of Brits see Brexit as more of a success than a failure, new poll reveals
Emily Sergeant
It’s been just over five years since Britain officially left the European Union, but a new poll has revealed that just 11% think it was actually a success.
On what was a day many will struggle to forget, Britain officially left the EU on 31 January 2020, finally putting into action the 52% to 48% vote to ‘leave’ from the 2016 referendum, but now five years on, how do Brits actually feel that Brexit has gone? And what do they want our future relationship with Europe to look like?
This most-recent survey found that just three in 10 Brits (30%) now say that it was right for the UK to vote to leave the EU, which is the lowest proportion of people since YouGov began asking this question in the aftermath of the referendum.
55% now say it was wrong for the UK to leave the EU, and what’s more, just 11% now see Brexit as more of a success than a failure.
A new survey has revealed that only 11% of Brits now see Brexit as more of a success than a failure / Credit: Flickr
In what is potentially an even more damning statistic than that, however, is that one in six ‘Leave’ voters (18%) who responded to the survey now say that it was wrong for Britain to choose to leave the EU.
By contrast, just 7% of ‘remain’ voters now think it was right for the UK to leave, compared to 88% who stand firm in their decision.
Another interesting viewpoint from the survey is that among the young Brits who were unable to vote in the 2016 referendum, those aged 18-24 years old, three-quarters (75%) say that Britain was wrong to vote to leave the EU, compared with just one in 10 (10%) who say the UK made the right choice.
Five years on, few Britons think Brexit has been good for anything
% saying Brexit has had a positive impact on… Control the UK has over its laws: 31% UK’s ability to respond to COVID-19: 23% British politics: 12% UK’s level of international trade: 11% British businesses: 11%… pic.twitter.com/nAN81yOHHd
When it comes to the visions for the future, 55% of Brits who responded to YouGov’s survey say they would support a complete undoing of Brexit, with 39% saying they ‘strongly support’ Britain rejoining the EU, and 33% opposing rejoining to any degree.
One in five ‘leave’ voters (20%) support rejoining the EU.
Emily Sergeant -
28th September 2023 
