KSI has issued a public apology after using a racial slur in a recent YouTube video, insisting there’s “no excuse” for his actions.
The hugely-successful YouTuber and influencer, turned boxer, rapper, and entrepreneur, was starring in challenge video inspired by British gameshow Countdown on the Sidemen channel – a collaborative group of YouTube personalities formed in 2013 – when he used a four-letter derogatory word for people of Pakistani origin.
The 29-year-old – whose real name is Olajide Olayinka Williams Olatunji, better known as ‘JJ’, and has more than 29.1 million subscribers on his personal YouTube channel – has been a member of the Sidemen since the group was formed in 2013.
The Sidemen consists of seven members who have a combined total of over 138 million subscribers on their individual channels, and 18.2 million subscribers on the group channel where they post weekly videos that general see them involved in various challenges, sketches, and video game commentaries every Sunday.
YouTube star KSI apologises for using racial slur in video / Credit: Sidemen (via Twitter)
In the group’s most recent video – which was shared to the Sidemen YouTube channel yesterday – KSI was seen constructing the racial slur from the selection of letters provided in the gameshow’s famous word round.
ADVERTISEMENT
The rest of the group members were also seen laughing after KSI said the slur.
The video has since been taken down from YouTube and social media as a result of the growing backlash, and both KSI and the group have issued apologies.
ADVERTISEMENT
KSI took to Twitter today to apologise for “messing up”, urge his fans not to “put [him] on a pedestal, and confirm he will be taking a break from social media for the foreseeable to reflect on the situation and his actions.
I wanna apologise for saying a racial slur in a recent Sidemen video. There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry.
I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not…
“I wanna apologise for saying a racial slur in a recent Sidemen video,” he said in his tweet.
“There’s no excuse, no matter the circumstances, I shouldn’t have said it and I’m sorry. I’ve always said to my audience that they shouldn’t worship me or put me on a pedestal because I’m human. Im not perfect, I’m gonna mess up in life, and lately I’ve been messing up a lot, so I’ve decided I’m gonna just take a break from social media for a while.”
ADVERTISEMENT
The Sidemen also issued an extended statement and apology via the group’s social media platforms this afternoon, acknowledging that the incident was “completely unacceptable and inexcusable” and going on to “truly apologise”.
“We have reflected on this incident both collectively and individually and are truly ashamed that we have let you guys down in this way,” the statement reads.
“We want to use our channels to promote positivity and great entertainment. We stand against racism and discrimination of any kind, and we failed to do that.
“Again, we are truly sorry and promise to do better.”
Since the video was shared to YouTube, there has been widespread backlash and condemnation expressed by fans, famous names, and critics alike on social media – with many branding it “horrifically disappointing”.
ADVERTISEMENT
TV personality Dr Ranj Singh is one of several famous names to have spoken out on the situation, calling KSI’s use of the slur “simply unacceptable” and adding that he’s “not just upset, I’m disgusted”.
In response to the YouTuber’s apology, which he said was “appreciated”, Dr Ranj said: “Actions speak louder. You’re not the only one in this video. How was this even allowed to go out on YouTube. The number of people (especially POC) saying this word isn’t an issue is a problem.”
He added that some “serious discussions are needed”.
Several others have pointed out that this isn’t the first instance where KSI has used race-related derogatory terms online.
Featured Image – KSI (via Instagram)
Trending
Premier League launch completely FREE archive featuring highlights from every game since 1992
Danny Jones
Finally, in a bit of private sports broadcasting news we can actually get behind, the Premier League have launched a new archive featuring highlights from every single game in the first division’s modern era.
Best of all, as the title might have given away, it’s completely free to enjoy.
Chronicling every top-flight game since 1992, the new digital Premier League archive available online was launched earlier this week.
Providing video on-demand (VOD) access to literally thousands of games from way back when, you can relive all of your favourite moments from the best league in the world.
It might sound like quite a simple and easy thing to supply the masses with, but in an era when it’s increasingly hard and expensive to watch broadcast of any and all games, be that live on telly, via streaming, or VOD, this is such an easy win for the Prem.
With so many people struggling to afford all the various packages needed to view premium football, and therefore turning to illegal sites, this is at least a step in the right direction and a good bit of PR.
Sports presenter Nubaid Haroon wrote: “When I had my show with the Premier League, the archive was available via a login for us to watch some of the old tapes.
“It was genuinely one of the best things I’ve ever experienced. Regularly tapping in to see random dons like Elmander and Nzogbia.”
For us, it’s going to be watching vintage clips of Michu, Adel Taarabt and Alan Smith – yes, for both Leeds AND Man United.
Safe to say the whole thing has gone down very well with pretty much all footy fans across the board.
Don't want to overstate this but 20-minute highlights of every Premier League game in history, free and on demand, means that this should be a national holiday.
Case in point: another user on social media went on to add, “The full Premier League archive? Finally. Time to disappear into 33 seasons of greatness.”
Happy days indeed.
We expect the positive reaction to this will only grow even greater as more and more people find out about this new free service.
You can find the near countless hours of Premier League football right HERE – which classic game that comes to mind are you going to watch first?
Dispute over Manichester now ‘resolved’, say Mounfield family
Danny Jones
The family of the late, great Manchester musician, Gary ‘Mani’ Mounfield, have said that the drama surrounding the highly-anticipated tribute festival in his name, Manichester, has now thankfully been settled.
Now the focus can once again return to remembering him as best as possible.
Following plenty of talk about the project following his passing late last year, a live music festival honouring Mani was finally confirmed in March, and the reaction following the event’s announcement has been unsurprisingly phenomenal.
Well, at least for the most part, as there was also some confusion over whether or not Manichester was still a charitable effort as advertised, with son Gene Mounfield disputing claims online. Fortunately, it all seems to have been put to bed now.
On behalf of the boys, and as their legal guardian, I want to thank everyone for the kind messages and concern for their wellbeing. There was a misunderstanding regarding the upcoming Manichester tribute concert, but we’re pleased to share that everything has now been resolved. pic.twitter.com/j8jEMrFzsD
Being organised by Madchester.com and locally-founded fashion label, GIOGOI, the debut edition was said to have the total blessing of Mani’s family, including his brother, Greg Mounfield.
It was also said that the funds raised by the show would be going to the legendary Stone Roses and Primal Scream bassists’ twins, George and Gene, but the latter recently argued that “nothing” was going to either him or his brother and that the news was “dropped” the plans just a fortnight prior.
Gene also said that “if it was a charity gig it would be at Co-op [Live] or Heaton Park, and it would be done by SJM [Concerts]”: a Manchester-based promoters and events company.
All of this was also wrapped up in ever more paper talk and sensationalism, as some were reporting that Noel and Liam Gallagher, as well as other members of Oasis, would be surprising fans as the still yet to be revealed ‘major headliner’.
These rumours have since been quashed, as has whatever miscommunication caused the misunderstanding between the parties concerned, and we are now back to simply looking forward to seeing an already stacked lineup here in the city centre this May.
Damon Minchella of Ocean Colour Scene (a fellow bassist who also tours with Richard Ashcroft) is helping organise and will also be performing on the night itself. As for the surviving Mounfields, they went on to add in an accompanying Instagram post: “We would also like to express our gratitude to PH.
“It means a great deal to all of us that so many people loved Mani enough to give their time and energy to honour his memory in this way. We are genuinely touched by the support.
“It has been an incredibly difficult few years for the boys and for our whole family. We hope this event will bring some much‑needed joy and create new, positive memories for everyone who cared about him.
“With love and thanks – The Family”
It goes without saying that we can’t wait for this city and Greater Manchester as a whole to honour a Manc icon and are looking forward to another year celebrating the thing that never fails to bring us all together: music.
Emily Sergeant -
3rd April 2023 
