Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Pep Guardiola apologises for ’embarrassing’ camera operator confrontation
Danny Jones
Manchester City manager Pep Guardiola has apologised after confronting a cameraman following the Premier League fixture against Newcastle United this past weekend.
The Blues boss was left visibly frustrated as Man City were beaten 2-1 away at St James’ Park by Eddie Howe’s side following a flurry of three finishes in the space of just six minutes.
However, this wasn’t the only action pitchside during the game, as not only have some supporters argued they should have had a penalty as Phil Foden was brought down in the box, Pep was also seen engaging in a loaded exchange with opposition captain Bruno Guimarães, as well as a camera operator.
Guardiola has since apologised for the incident, confessing he was left “embarrassed” by his own conduct and admitting that even “after 1,000 games, I’m not a perfect person – I make huge mistakes.”
As you can see, the Catalan coach approached the member of the broadcasting team following a fairly widespread spat both during the second Newcastle goal and following the full-time whistle.
Despite journalists recognising a natural amount of frustration and passion amidst the narrow loss and speculation over decisions, he went so far as to say he wasn’t “ashamed” of his actions at the time and doesn’t like or condone this kind of behaviour.
He was also seen smacking his seat in the dugout after conceding as well as after missed chances by his own players.
Pep assured that he apologised to the cameraman within seconds, remarking, “I am who I am” and reminding football fans that he is a human capable of acting on instinct just like anyone else.
He also clarified that the bulk of his issues on the day were to do with the officiating, taking umbrage with the referee’s decision-making in multiple instances.
You can see the clip down below:
"I feel embarrassed and ashamed when I see it"
Pep Guardiola apologises for his behaviour towards a camera operator after the defeat at Newcastle. pic.twitter.com/wVYfJDbnLm
As for his conversation with Guimarães, he wouldn’t disclose any details of their conversation, but did insist to one reporter that they share a good relationship, confessing that he is “an emotional guy” and can often appear particularly animated as he is known for gesticulating.
It seems that the 54-year-old was just annoyed over the potential penalty, but match-winner Harvey Barnes’ brace in particular, too.
Not only were there questions of a foul on new goalkeeper Gianluigi Donnarumma – whose shot-stopping was otherwise excellent for the majority of the match – but Guimarães was supposedly offside in the build-up to the strike.
Regardless, Pep went on to add that the confrontation with the cameraman, Donnarumma’s booking for dissent, and general disappointment have been “immediately forgotten”, and all eyes are now focused on City’s big European meeting with Bayern Leverkusen.
You can see the highlights from Newcastle vs Man City down below.
Kids can now send their Christmas lists to the North Pole as Royal Mail’s Santa Mail returns for 2025
Emily Sergeant
Children all across the UK can now send their Christmas wish lists directly to the big man himself in the North Pole.
That’s because Royal Mail’s hugely-popular Santa Mail scheme has returned for 2025.
With just over a month to go until Christmas Day is officially here, Royal Mail is once again helping to make festive wishes come true by lending a helping hand to one of its most special customers, Santa, just like it has done for more than 60 years.
The postal service will be sending children’s letters and Christmas wish lists directly to the ‘North Pole’ this year.
Santa’s team of helpers at Royal Mail are gearing up to deliver the hundreds of thousands of letters sent to him by children from all across the UK.
With the very busy Christmas period ahead – one of the busiest times of the year for the postal industry, by far – Royal Mail is encouraging children to get their letters written and sent as soon as they can – with the cut-off date being no later than Wednesday 10 December.
To send your letters to the ‘North Pole’, you need to pop them in a stamped envelope and send them to this special address:
Santa / Father Christmas, Santa’s Grotto, Reindeerland, XM4 5HQ.
Don’t forget to include your name and full address on your letter, so that Santa knows where to send his replies back to.
Kids can now send their Christmas lists to the North Pole as Royal Mail’s Santa Mail returns for 2025 / Credit: Phil Hearing | Marina Abrosimova (via Unsplash)
“Royal Mail continues to play a cherished role in the nation’s Christmas traditions,” commented Lisa Luveniyali, Royal Mail’s Chief Elf, who oversees the safe delivery of children’s letters to Santa at his magical grotto in Reindeerland.
“For over 60 years, we’ve proudly helped Santa manage the thousands of heartfelt letters sent by children across the UK.
“Our dedicated team of festive elves especially love seeing the wonderful wishes children share, and helping Santa send his replies.
Emily Sergeant -
10th April 2023 
