Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
Trending
Oldham Athletic sign manager Micky Mellon’s son, Michael, on loan for the season
Danny Jones
Oldham Athletic FC have signed boss Micky Mellon’s son, Michael Mellon, on loan just in time for deadline day.
The legendary Scottish manager has been with Oldham since October 2023 (the first Greater Manchester club on his impressive pyramid-spanning CV), and helped them return to the football league after 34 years.
He’s already a bit of an EFL legend, boasting a staggering nine promotions with seven different teams, so there are few decisions he could make that would displease most supporters, even if there may or may not be a slight whiff of nepotism in the eyes of some.
Once again, the majority couldn’t care less, especially in a sport where the romantics amongst us imagine even the slightest hint of talent dripping down the bloodline; either way, fan favourite Micky’s son, Michael, has joined the Latics on loan for 2025/26.
Officially announced on Monday, 1 September, with just hours left of deadline day, 21-year-old Michael Mellon joins Oldham Athletic on a temporary deal as the Greater Manchester side looks to inject more goals into their recently promoted squad.
Confirmed as the 14th signing so far this summer – many of those coming in the form of free agents picked up on their way out of the National League – the young centre-forward began his career as part of the Manchester United academy.
Going on to join Burnley at 16, Mellon has gone on to be considered one of the brightest prospects among the Clarets’ academy, and will be hoping to get more even minutes this term.
They also teased his signing in one of the most silly but satisfying transfer reveal videos we’ve seen during this transfer window.
Mellon Jr has enjoyed loan spells at Morecambe, Dundee United, fellow local outfit Stockport County and Bradford City since joining his parent club back in 2019 – having spent the most time with the Shrimps, where he scored his first professional hat-trick in a 4-1 win over Wimbledon in 23/24.
Scoring 15 times in 27 appearances for them, he was recalled by Burnley back in January 2024, but is now set to be given the nod in his father’s senior team. Commenting on Oldham signing his son, Micky Mellon’s reponse was this: “We believe we’ve brought in a striker who is different to the ones we’ve got.
“Michael has always been a goalscorer – yes, he’s my son, but we’ve brought him in to help us win games of football and that’s the sole reason. He’s physical, technically very good and has the ability to put the ball in the back of the net.
“He’s had a bit of a tough time with injury lately, but he looks like he’s grown through that, and we can get the best version of Michael. He had a lot of interest, but he believes Oldham [Athletic] is the best place for him to play his football this season.
“He’s seen what Boundary Park is like when it’s full and roaring, the decision has been his to make, and he’s picked Oldham.” Excited by this one, Owls?
🗣️ Michael always knew where he wanted to play his football this season. #oafc
Featured Images — Oldham Athletic via X/TNT Sports Football (screenshot via YouTube)
Trending
Éderson to leave after the Etihad after eight years ahead of Donnarumma joining Manchester City
Danny Jones
It looks like Éderson Moraes’ time at Manchester City has finally come to an end, as the long-serving goalkeeper is set to leave the Etihad Stadium after eight years, with heavily rumoured new signing Gianluigi Donnarumma joining in his place.
In what has turned out to be a late twist in the transfer window, Brazilian shot-stopper Éderson has reportedly agreed personal terms with Fenerbahçe SK following the two clubs striking a late and permanent deal.
Simultaneously, following plenty of speculation over his next destination this summer – having been courted by both Premier League clubs in Manchester, as well as serial spenders Chelsea – ‘Gigi’ Donnarumma is preparing to don the sky blue of Man City.
It also still begs the question of who is going to be the number one under Pep Guardiola…
32-year-old Éderson was strongly expected to leave before deadline day, though it was reported he was most likely bound for fellow Turkish giants and current Süper Lig champions, Galatasaray.
However, an agreement was never reached, and now their rivals have got their hands on his gloves and his signature for around £12 million.
The ex-Benfica keeper had also been linked with a possible return to Portugal, as well as attracting interest from multiple Saudi clubs over the last 12 months or so, as his place in Pep‘s first-choice XI has become increasingly less secure.
Conversely, he is expected to drop straight into Fenerbahçe’s starting lineup and is set to sign a three-year deal worth around €8 million a year before add-ons.
Meanwhile, Man City are set to pay Paris Saint-Germain approximately £43.2m for Donnrumma, who is set to undergo his medical in Manchester on Monday afternoon (1 September).
🚨 Paris Saint-Germain maintain expectation Gianluigi Donnarumma will join Manchester City on #DeadlineDay. #MCFC want #PSG goalkeeper & Ederson will only be allowed to seal proposed €14m #Fenerbahce move if 26yo Italy international arrives @TheAthleticFChttps://t.co/X7RsLnSeSA
Still aged just 26 after breaking into the senior AC Milan squad when he was just 16, the PSG keeper and Italian number one has already won plenty in his career, including Euro 2020 and the Champions League last season.
With Éderson leaving City as a serial winner, the club would be hard-pressed to pick up another keeper of his calibre, with such experience and with time still on his side.
The full details of his contract are yet to be disclosed, but you can expect him to earn a healthy sum upon arriving in East Manchester.
All that being said, it remains to be seen what this means for recently re-signed James Trafford, who rejoined his former youth club ahead of the 25/26 campaign from Burnley. He might have the right shirt, but will Donnarumma’s arrival see him become the back-up?
Forget Éderson vs Ortega: who is going to lay the claim between the posts for City next, Donnarumma or Trafford?
Emily Sergeant -
10th April 2023 
