Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Channel 4 to air exclusive new documentary about the disappearance and death of Lancashire teen Jay Slater
Emily Sergeant
An exclusive new documentary taking an inside look at the the disappearance of Jay Slater is coming to Channel 4.
On the morning of 17 June 2024, 19-year-old Jay Slater – an apprentice bricklayer from the Lancashire town of Oswaldtwistle – disappeared on the island of Tenerife in Spain, after attempting to walk 14 hours back to his accommodation when there was no local taxi service available and no bus due for 90 minutes.
From then commenced one of the biggest missing persons cases in recent British history.
As the world’s media were following the story minute by minute last summer, producers at Channel 4 were in the incredibly-unique position where they had access to the Coronial process in Lancashire, and this has led to the exclusive documentary title The Disappearance of Jay Slater.
From Jay’s post-mortem to Jay’s inquest, the team have been with the family every step of the way over the last year, as they try and understand exactly what happened to Jay outside of the public gaze
Jay was ultimately pronounced dead on 15 July 2024 after Spanish police reported the discovery of a body in the vicinity of the area of interest, but before this discovery and eventual announcement, the internet became awash with public discourse, conspiracy theories, and more.
The Disappearance of Jay Slater is described as being ‘the family’s story’.
Channel 4 will air an exclusive new documentary about the disappearance and death of Lancashire teen Jay Slater / Credit: GoFundMe
The documentary is set to follow them as they search for answers about what happened to Jay, witnessing the conspiracy theories raging online and the subsequent horrific abuse they received as a family – which is an hourly onslaught that continues to this day.
These cameras were the only media in the world granted full access to film both Jay’s post-mortem and inside the church at his funeral.
But the broadcaster claims this documentary is not only the story of Jay’s tragedy, it’s also the story of ‘the new world we live in’ where so-called true crime armchair detectives run wild.
“The story of Jay Slater captured the nation last summer with a fervour and intensity fuelled by armchair detectives and internet culture,” commented Channel 4’s Commissioning Editor, Rita Daniels, ahead of the documentary airing.
“We are so glad to be working on a sensitively handled exploration of the family’s experience, and understanding the impact of being in the middle of a social media storm, amplified by grief.
“The film holds a light up to our current society and is exactly the story that is a necessity for Channel 4 to tell.”
Executive Producer Anna Hall added: “It is appalling what has happened to Jay’s family, and we hope this film will help to bring awareness of the real life consequences of online speculation. It is an unmonitored world where fake news runs rife, and this film shows the devastating impact this has had on one grieving family.”
The Disappearance of Jay Slater is expected to air on Channel 4 later this year, but no official dates have been confirmed as of yet, so keep your eyes peeled.
Featured Image – GoFundMe
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‘Best signing of the summer’: Stockport County fans react to Dave Challinor’s new contract
Danny Jones
Stockport County fans are buzzing with their first and arguably ‘biggest’ signing of the summer, as manager Dave Challinor has penned a new contract at Edgeley Park.
The majority of match-goers in Stockport have fallen in love with Challinor over the past few years, with the former County centre-back having now spent nearly four years as the boss and overseeing one of the best periods in their history during that time.
With seven promotions across four different clubs, three of those coming at Edgeley Park, he’s been touted as one of the EFL‘s most underrated and quietly successful coaches in recent times.
All that being said, and with the 49-year-old now signing a new deal at the club, supporters like those behind the popular The Scarf Bergara Wore fan podcast have said, “Could be the best signing of our summer, that” – a similar sentiment has been echoed in pretty much everyone’s reaction.
Congratulations to Dave, a superb manager – would expect Stockport to play in the Championship in that time. Not many can say they’ve had success everywhere they’ve been, but he can
As you can see, while some jokingly said they were waiting to hear former Aston Villa loanee Louie Barry had been re-signed, the overwhelming consensus is that this is “superb news” for the thriving Greater Manchester side.
Having only just missed out on yet another promotion, which would have seen SCFC back in the Championship after more than two decades (having last spent time in the second division during the 2002/23 campaign, lasting just one season), keeping him tied down wasn’t a certainty.
The Chester-born ex-pro turned manager has attracted plenty of interest since his heroics at AFC Fylde and now at Stockport County, but owner and Vita Group founder, Mark Stott, as well as CEO Simon Wilson and the rest of the board were more than ready to reward his efforts with a new three-year deal.
If all goes to plan, this will see him remain at the club until at least 2028 if they make it into the Championship as planned, who knows how much longer after that.
Speaking on the new contract, Dave Challinor said via an official club statement, “I’m delighted to extend my stay at the Club beyond the end of the upcoming season. Last season gives me even more motivation to improve and aim to meet the shared objectives we have.
“I’m still highly ambitious, and feel that what we have built here over the last three-and-a-half years makes County somewhere that I want to continue to build, alongside my staff, players and everyone involved at the Club.”
‘Chally’ went on to add: “Last season gives me even more motivation to improve and aim to meet the shared objectives we have.
“I’m still highly ambitious, and feel that what we have built here over the last three-and-a-half years makes County somewhere that I want to continue to build, alongside my staff, players and everyone involved at the Club.
“A manager’s tenure at any football club is getting shorter and shorter, and I feel proud to have been at Edgeley Park for as long as I have. That comes from the trust placed in me by Mark and Simon to come in and have a positive impact, and I thank them both for that.”
Emily Sergeant -
10th April 2023 
