Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Walkers launches TWO new permanent crisp flavours for the first time in decades
Emily Sergeant
Walkers has launched two new crisp flavours to its permanent lineup for the first time in decades.
We all know the legendary crisp manufacturers have been no strangers to bringing out weird and wonderful concoctions and collaborations over the years – with Marmite, spicy tomato ketchup, fish and chips, steak and ale pie, and even Christmas pudding being just some of the foods turned into crisp form by the company over the years.
These limited-edition Walkers flavours usually have shoppers flocking to their nearest supermarket to stock up before they sell out.
But this time, there’s no need to dash, as these two new flavours are staying for good.
Walkers has launched two new permanent crisp flavours for the first time in decades / Credit: The Manc Group | Mustafa Bashari (via Unsplash)
It’s been a long time – decades, in fact – since Walkers announced permanent crisp flavours that would be stocked on UK shop shelves for years to come, but all that’s set to change, and we have a feeling they’re going to be pretty well-received.
Inspired by the authentic flavours of Japan and India, the two new Walkers crisp flavours are Sticky Teryaki and Chicken Masala.
These new additions come following a year of ‘rigorous’ testing of 63 different potentials, and Walkers said its research and development team finally landed on two flavours that are ‘so delicious’, they simply ‘had to be added’ to the permanent lineup.
The new Sticky Teriyaki flavour provides a balance between sweet and tangy, and it’s sure to hit your senses with an array of flavours from Japan.
The new Masala Chicken, on the other hand, packs a punch of flavour and provides the rich and spicy taste that makes Tikka Masala a firm favourite dish in the UK.
“Our development team has been on a mission for the past year to find two new flavours that meet the highest standards,” commented Wayne Newton, who is the Senior Marketing Director at Walkers, ahead of the crisps being launched.
“After thousands of crisps crunched, flavours tested, and bags rustled, we’re pleased to bring something entirely new to the table”.
Walkers’ new Sticky Teriyaki and Masala Chicken crisps are available to buy now in stores across the UK, so keep your eyes peeled.
Featured Image – Esperanza Doronila (via Unsplash)
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Britain’s top five neighbour ‘red flags’ revealed in an eye-opening new survey
Emily Sergeant
The top five ‘red flags’ of neighbours have been revealed, according to an eye-opening new survey of hundreds of Brits.
In an ideal world, we’d all be friendly with those on our street – but despite everyone’s best intentions, it doesn’t always work out that way, as the dream can begin to unravel once you find out the neighbours aren’t quite what you hoped for.
It’s no secret that who lives next door can shape your day-to-day life, regardless of whether you own or rent your home.
Unlike a dodgy paint colour or a bathroom that’s is need of some modernisation, neighbours aren’t really that easy to change.
Britain’s top five neighbour ‘red flags’ have been revealed in a hilarious new survey / Credit: James Feaver (via Unsplash)
But what exactly is it that really gets under Brits’ skin when it comes to their neighbours? In a bid to find out, Rightmove conducted a new survey and asked members of its research panel, Living Room, to share the neighbourly habits that raise the biggest ‘red flags’ in their books.
The number one neighbour red flag was discovered to be those who ask to borrow your WiFi password if theirs isn’t working or is yet to be installed, with 87% of survey respondents calling it a ‘no-go’, saying it’s not just cheeky, but can also slow down your connection too, meaning you’re left buffering when you don’t need to be.
So-called ‘bin offenders’ take the second spot. You know, those with overflowing bins spilling onto the street? Seven in 10 Brits say it’s a major red flag.
‘Parking pinchers’ take the third spot, with more than half of people (51%) said they’d be unhappy if a neighbour took their parking spot, 71% saying they are irritated by people parking outside their homes, and 70% disliking it when non-residents use their street.
70% of Brits say nosy neighbours are a ‘real issue’, meaning so-called curtain twitching is a red flag, and then 38% say knocking on or inviting round for a surprise cuppa is a ‘boundary-crossing’ move, as peace and quiet matters and unexpected visits can ‘throw off your home’s calm’.
Rightmove also found that 59% of Brits considering a moving to an area will drive by the property at different times of the day and week to check the ‘vibe’, and 43% will check local community groups for neighbour disputes that may apply.
58% say they are open to new areas if it means better neighbours.
Emily Sergeant -
10th April 2023 
