Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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The stats behind World Darts Champion Luke Littler’s brilliant year (and a bit) are quite staggering
Danny Jones
Yes, he’s done it: the still-teenaged Luke Littler is officially a World Darts Champion and although we all saw it coming, the stats behind his meteoric rise are, frankly, ridiculous.
As if becoming the youngest-ever player to ever win the 2025 PDC World Darts Championships at just 17 wasn’t impressive enough, his pathway, previous victories and numerous accolades leading up to this point really put things into perspective.
Oddly enough, he almost seemed destined to get his hands on the trophy the moment he fell just short in last year’s final against current world number one Luke Humphries.
Here are the numbers to prove it:
Luke Littler's ridiculous last 13 months completes one of the most insane sporting stories ever, let alone in darts.
🏆 Youngest world champion (by 7 years!) 🏆 Premier League & Grand Slam 🏆 11 total titles 📈 World no 2 (from 164) 🤑 £1.5m total prize money
As put together by Sporting Life journalist Chris Hammer, when the already long list of achievements in just his first year and a bit as a professional on the senior circuit is laid out in front of you like that, it really does feel like it was always going to happen, doesn’t it?
But this doesn’t even quite tell the full story.
Even before he won his first PDC title on the pro tour at the Bahrain Masters back in January, the Warrington-born teen had already won the senior Irish Open back in 2021 when he was just 14. Let us repeat that: 14 years old.
Going back even further, he’s been dominating the youth circuit for some time too – most notably becoming the first player in JDC (Junior Darts Corporation) history to win back-to-back World Championship titles in 2022 and ’23.
The trend of consecutive successes has only increased as time has gone on and now the youngster has won a trio of darts majors with a Grand Slam, World Series and Premier League title, not to mention two Masters tournaments and a pair of PDC Opens, winning the rest feels like a mere certainty.
The consistency behind his stats and level of averages alone are rather frightening and as the cherry on top of the Sid Waddell Trophy, Luke Littler also won the win the Ballon D’Art trophy after hitting 79 maximums – though Michael Smith does still hold the record for most 180s in a tournament (83).
LITTLER IS THE WORLD CHAMPION! 🏆
LUKE LITTLER ACHIEVES HIS DARTING DESTINY!
The 17-year-old sensation produces a spectacular display to defeat Michael van Gerwen 7-3 and create more history at Alexandra Palace!
Not to play on anyone’s inferiority complex here or force them to look back at what they were up to at his age either but, as detailed above, Littler‘s first-place prize of £500,000 has just seen him rack up more than £1.5 million in total earnings over the past 13 months since his pro debut.
But it doesn’t stop there…
As per The Telegraph, top players in the sport typically earn around £350,000 a year in shirt sales and other merchandising opportunities; he also stands to earn even more away from the board than he already does from personal dart sets once he turns 18 and betting sponsors inevitably come knocking.
Featured Images — Sky Sports (screenshot via YouTube)
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Gavin and Stacey Christmas special on course to break UK TV viewing figures record
Danny Jones
Gavin and Stacey is set to break yet another TV record as this year’s Christmas special and definitive series finale has become one of the UK’s most-watched scripted shows ever.
The iconic British comedy returned after a long hiatus to finally conclude the series with its first new episode in five years.
Delighting die-hard fans and comedy fans in general all over the country, millions tuned in to watch the last-ever Gavin and Stacey chapter – over 19 million, in fact.
With 12.3m watching the finale on Christmas Day alone and even more in the week following, the tally has now reached approximately 19.3m and counting.
📢 Gavin & Stacey: The Finale has become the UK’s highest rating scripted show with 19.3 million viewers and counting
Not only did this smash their own previous record of more than 18m set by the last Christmas special back in 2019 but it is well on course to cruise past the 20m mark when the official seven-day viewing figures are released, which is standard practice for assessing final ratings and viewing figures in the UK.
Almost a quarter of the viewers who helped achieve the feat were aged 16-34 as well, making it the largest young audience ever, according to the BBC.
The emotional reunion of the beloved cast looks set to see them surpass Coronation Street‘s record of 19.4m set in 2003 and could even see them beat the legendary British sitcom, Only Fools & Horses, which saw 21.3m viewers gather around the box for their 2001 Christmas day episode.
So, although the BBC states that it is the “most-watched scripted show across all broadcasters and streamers since current records began in 2002”, it still technically has a little way to go in order to match/surpass the biggest-ever tally.
That being said, when factoring in the stats from all live views and digital streams, the final numbers should see them over the line.
We had to be together to watch it go out tonight!Gavin and Stacey is a show about friendship and family. Tonight’s show has been a labour of love from start to finish and we hope you enjoy it.Wherever you are and whatever you’re doing.Happy Christmas from us both #GavinandStaceypic.twitter.com/kUKMiXUEyL
Regardless of whatever seven or indeed 28-day figure they end up on, co-creators, writers and stars James Corden and Ruth Jones have been blown away by the success of the one-off comeback.
Writing by way of recognition and as a thank you to the fans, they said: “We are completely overwhelmed by the audience response to our show and to these astonishing viewing figures.
“Gavin & Stacey really does belong to the audience and we are beyond thrilled that so many people enjoyed watching it this Christmas. A huge thank you to Charlotte Moore and the BBC for backing us these past 17 years.”
The ratings and overall reaction to the show have also been overwhelmingly positive, with millions tearing up over the long-awaited storyline – even if some of those watching pointed out one little problem…
Moore, BBC’s Chief Content Officer, went on to add: “The numbers are truly outstanding, unprecedented even! It’s the show the entire nation has been talking about over the last week so it’s no surprise that it’s not only smashed its own record but has become the UK’s biggest scripted show.
“Ruth and James’ creation is a true homegrown success story, and their finale is a comedy masterpiece. It’s made us laugh and cry together in a way that only Gavin & Stacey can.”
The final viewership for the 2024 special will be published on Monday, 6 January and take into account viewings across all platforms up to Thursday, 2 Jan – they already look destined for another entry in the history books.
Emily Sergeant -
10th April 2023 
