Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Everton are reportedly already hoping to sign Jack Grealish from Manchester City permanently
Danny Jones
Everton FC are reportedly already considering signing Jack Grealish on a permanent deal after an impressive start to his spell on loan from Manchester City.
The former Aston Villa talisman has struggled to remain in the starting XI under Pep Guardiola since joining the club in 2021, but since arriving on Merseyside, he’s already been a difference-maker in every match for the Toffees thus far.
Grealish has not only registered four assists in just two starts for Everton but also won the very first player of the month award in the Premier League this season for his contributions.
Safe to say he’s fast made a big impact over in Liverpool – hence why it is now thought that manager David Moyes wants to make his transfer permanent.
Becoming just the 10th Toffee to ever win the accolade, the Birmingham-born creator is now thought to be the primary transfer target, despite the summer window having only recently closed.
He writes that despite the deal between Everton and Man City already including a £50 million option to buy next summer, that number is “not fixed and is more a consequence of accounting than a set price.”
The England international still has two years on his contract in the blue half of Manchester, but the previous valuation (which is half the amount City paid for him in a then record fee for a British player), so it is believed that he could be signed for an even better cut-price offer as his deal runs down.
Put it this way, it looks like the supporters would do just about anything to keep him at the Hill Dickinson.
Jack Grealish giving his shirt to an Everton fan after their brilliant win away at Wolves today.
Bascombe goes on to explain, however, that his salary considerations could be a significant obstacle. Grealish is estimated to be earning approximately £12m a year, which is almost certainly too rich for Everton’s blood.
Taking that into account, it’d be a case of whether or not the Brummy forward would be willing to accept a much lower wage to depart the Etihad Stadium for Everton long-term; alternatively, waiting for him to become a free agent in a few transfer windows’ time would also be an option.
What about you, Blues: would you like to see Jack Grealish stay and fight for his place under Guardiola, or would you understand/support him making his Everton permanent?
Interestingly, there could be yet more shuffling of the pack in the middle of the park for Pep, as a forgotten man is apparently going to be given another chance to revive his City career…
Kalvin Phillips is reportedly set to be reintegrated into the Manchester City squad
Danny Jones
Long-exiled Manchester City player Kalvin Phillips is reportedly on the verge of being reintegrated into Pep Guardiola’s squad this season.
The ex-Leeds United star, who signed for the Blues back in 2022, has still only made just 16 appearances for the club, but could now be eyeing up a potential renaissance.
Man City have made plenty of signings this year, but with a number of outgoings and several injuries in key positions, it looks like there could be an avenue for the one-time England international to fight his way back into the team.
As per Telegraph Sport‘s Mike McGrath, Kalvin Phillips is set to be reintroduced to City’s 25-man Premier League selection; the question is, can he make it into a first-team XI?
🚨 EXCLUSIVE: Kalvin Phillips has chance to resurrect career at the Etihad Stadium after failed loan spells with Ipswich and West Ham
According to McGrath, Phillips will be “given a chance to resurrect his career at the Etihad Stadium” with the meat and potatoes of the 2025/26 campaign still yet to get properly underway.
Now 29, the Yorkshireman is well and truly within the crucial ‘prime’ years as an athlete, and after such an extended period on the sidelines, he’ll be more motivated than anyone to get his career back on track.
The central defensive midfielder – who was formerly considered a key cog in the middle of the park for Leeds – has spent two loan spells away from the Etihad, but neither really worked out for the undeniably talented footballer.
Having joined West Ham for the latter portion of the 23/24 term and spending the last 12 months on loan at struggling Ipswich Town, his time at both clubs was pretty forgettable, punctuated by little more than a couple of unfortunate red cards and more time on the bench.
Speaking to Sky Sports fairly recently, he confessed that the last couple of years have been very difficult and was visibly emotional discussing his struggles since moving to Man City.
It’s also worth noting that Guardiola himself has admitted to feeling “so bad” for Kalvin Phillips’ situation – perhaps why he now looks like he could be given a second chance.
CDM-wise, Rodri and Nico González are considered the go-to options, but Stockport-born Rico Lewis and Mateo Kovačić have also been used in the role.
Once again, although Man City face somewhat of an injury crisis ahead of the Manchester derby this weekend, any prolonged absences could at least see an opportunity arise for the forgotten man.
What do you make of Kalvin Phillips’ chances of being restored to the Manchester City squad and maybe even putting himself back into national team contention ahead of the World Cup?
Emily Sergeant -
10th April 2023 
