Warburtons has unleashed its latest bakery innovation to the world, but it seems like Brits really can’t make their minds up on it.
We all know that the crumpet is a truly iconic British snack, right? And the Bolton-born bakery’s best-selling version of the crumpet is one of the most beloved there is – with around 155 million baked and distributed across the UK each year.
But now, alongside the original crumpets and the Giant Crumpets launched back in 2015, Warburtons has decided to “expand and diversify” its crumpet offering even further with the new Crumpet Thins.
Crumpet Thins are, according to Warburtons, produced with the same high-quality ingredients as the original crumpets, so you still get that “delicious taste in every bite”, but with only 61 calories in each, they are said to perfect for those wanting “a lighter breakfast or snack option”.
🎉 BAKING NEWS 🎉 We’ve been working on a little somethin’ new for the breakfast table. Introducing…Crumpet Thins 🤩🧡 pic.twitter.com/nPWDbtT43f
Warburtons’ Chairman, Jonathan Warburton, says the company decided to create the new Crumpet Thins are they “found a need for lighter options which still delivered on great taste”.
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“Consumers are always looking for new ways to enjoy our products,” he explained.
“Our existing Thins and Thin Bagel ranges have been booming since their launch… and we know crumpets are the top snack for many people across the UK, whether that’s for breakfast or an afternoon pick-me-up, so it was a no brainer for us to have some fun with our signature recipe and bring the nation Crumpet Thins.”
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The new crumpet invention is now in store at Morrisons, and is soon to arrive on the shelves at other supermarket chains across the UK – including Tesco, Asda, Co-op, and Iceland – on different dates throughout this month.
Warburtons have launched new Crumpet Thins and people are divided / Credit: Warburtons
The company says it hopes people are as excited for what it’s calling a “modern take on a British cult classic” as it is.
But it seems not everyone is convinced.
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A post about the new Crumpet Thins shared on Instagram by the massively-popular food blogger and reviewer, New Foods UK, a couple of days ago has now amassed over 4,000 likes and hundreds of comments from foodie fans sharing their mixed reactions to the new creation – with some going as far as to calling them a “game-changer”, while others branded them “criminal”.
“Why would you make a delicious crumpet thin? If there’s a crumpet to be had, I want MORE CRUMPET,” one passionate crumpet fan commented.
“I can’t think of any reason why I would want to eat a thinner crumpet,” another said.
A third questioned: “Why make them thinner? To save on ingredients but still charge the consumer the same or more? Crumpets are fine the way the are”, while a fourth added: “Why oh why? The whole point in a crumpet is that is thick and tasty.”
“Who’s asking for LESS crumpet? That’s criminal,” one fan comically questioned, while another claimed: “No one asked for thinner crumpets.”
Many on social media also pointed to the fact that the new Crumpet Thins resemble pikelets – which are regionally-known thinner and more pancake-like griddle breads.
“Are these not just pikelets rebranded?,” one person questioned.
Featured Image – Warburtons
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Noel Gallagher says there ‘won’t be any fighting’ as he speaks on Oasis reunion for the first time
Danny Jones
Noel Gallagher has spoken about the Oasis reunion for the first time and has promised there’ll be ‘no fighting’ when they set off on tour next summer.
In contrast to the younger Gallagher brother, who has been arguably more active and vocal about himself and Oasis since the reunion was confirmed, Noel has been pretty quiet on the comeback up until now.
However, speaking at the recent ‘Legends’ exhibition by Zoë Law held at the National Portrait Gallery, the guitarist and solo artist was quoted as saying that things won’t be anywhere near as rock and roll as it was back in Britpop’s heyday, as well as assuring he and Liam won’t be at each other’s throats.
The Oasis songwriter said of the upcoming tour dates: “No, it won’t be as raucous as back in the day, because we’re on the wrong side of 50 now, so we’re too old.
“We’re too old to give a s**t now, so there won’t be any fallouts, there won’t be any fighting.” When asked if he’s glad to have buried the feud after a decade and a half of bad-mouthing and back and forth, the 57-year-old could only reply, ‘Of course.’
In Noel’s eyes at least, while many have been speculating that this reunion tour isn’t just a one-off (fingers crossed), he described wanting the now enormous world tour – with dates in the UK, Ireland, US, Australia, Japan, South America and more – to be a sort of “lap of honour” for the band.
Make of that what you will.
There have been reports that the duo have new music ‘ready to go’ or at least written, but let’s just say we got our Christmas wish with the reunion itself, so we’re not going to push our luck and risk jinxing anything by asking for too much. For now, we’ll settle for them remembering they love each other.
Noel in one of his last shows saying that no one sounds like Rkid (Liam) and in the interview for the DM's 30th anniversary he also spoke highly of Liam, and there are still people who are afraid that they will fight, Oasis is back! enjoy pic.twitter.com/lMcIXyUgic
As for relations between him and Liam, we don’t know too much beyond the pictures we eventually saw of them smiling and joking together during that photo shoot for the official announcement in the summer.
That being said, iconic frontman and part-time troll has enjoyed playing a very comical version of kiss and make up on social media – as well as using the word ‘celestial’ a lot for some reason. He did, however, respond to what he called a “ridiculous question” rather recently.
Although he refused to name who it came from, he replied in truly irreverent LG fashion: “Oasis gonna be as good as you once were because when some bands get back together there not as good I said listen here you c*** even on our bad day we’ll still wipe the floor with [the] majority of bands out there.”
Meanwhile, it really does like the two have overcome their difference as Noel had the following to say in his interview for the Law’s photography series. We only hope this means there’s nothing holding them back from putting on the shows of a lifetime…
Gregg Wallace apologises after Downing Streets labels ‘middle-class women’ comments ‘misogynistic’
Danny Jones
Gregg Wallace has issued an official apology as he looks to be in increasing trouble not only over recent reports of his misconduct on set but his subsequent reaction to the allegations and now viral “middle-class women” comments.
The 60-year-old MasterChef presenter and well-known foodie face stepped down from the BBC cooking show last week after a total of 13 people came forward to complain about his ‘sexual’ behaviour over the course of a 17-year period.
Despite having denied an initial accusation from a former female colleague regarding an incident back in 2018, in which insists no comments or actions of a sexual nature were made, a dozen more individuals have now submitted historical complaints to the corporation and a full investigation is underway.
However, in an Instagram story shared on Sunday, Wallace was quick to dismiss the claims made by what he called “a handful of middle-class women of a certain age” – a response which was quickly met with a severe backlash online.
Equally problematic was his suggestion that because he had worked with an estimated 2,000 people during his time on the show the words of “only 13” women were somehow less valid and/or believable.
Having also shared a video thanking all of those supporting him, as well as numerous other stories featuring personal messages from people both on and off the show defending him, he has continued to rebuke those who have put his conduct over the past two decades under a microscope.
That being said, it looks as though the now former TV personality and household name is doubling back after even Downing Street came out to condemn his comments, with a spokesperson for Prime Minister Keir Starmer labelling the response video “completely inappropriate and misogynistic.”
Having since deleted a number of his IG stories and now shared a follow-up video to his initial reply, telling his followers: “I want to apologise for any offence that I caused with my post yesterday and any upset I may have caused to a lot of people.”
He said that he was not in a “good head space” when he posted the response and has been dealing with a lot of stress since the story broke, adding, “I felt very alone.” You can see the clip down below.
As you see, the ex-green grocer and restaurant owner said he intends to step away from the story for now and let the in-house investigation move forward without interruption.
Both the BBC and production company, Banijay UK – who make MasterChef and the various spin-off series on which Gregg Wallace has served as a co-host – are currently conducting an internal review of those complaints made by former contestants and staff, including a BBC news anchor.
While none of the allegations are yet to be proved, one former male contestant reportedly told Sky News that the current allegations are just the “tip of the iceberg“, claiming he witnessed a “toxic environment” and was so “horrified” he considered quitting the show on his first day.
Emily Sergeant -
10th April 2023 
