Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Role Model at O2 Apollo, Manchester – a night where everyone wanted to be Sally | Review
Clementine Hall
The O2 Apollo was a sea of cowboy hats and gingham for Role Model’s return to Manchesteron his No Place Like Tour.
If you don’t know who Role Model is, then you’re probably not a 20-something year old girl addicted to TikTok and strawberry matcha like me – and that’s absolutely fine, but Role Model, aka Tucker Pillsbury, is more than just a social star with a couple of viral hits.
His steep incline to stardom, especially through his latest album Kansas Anymore released last summer, and the follow-up deluxe Kansas Anymore (The Longest Goodbye), earlier this year, has recently seen him perform on SNL with Charli XCX, as well as this week featuring in People’s Magazine Sexiest Man Alive 2025 edition in the centrefold spot, no less.
So it’s safe to say, he really is the man of the moment.
Role Model on stage at O2 Apollo Manchester in November 2025 / Image: The Manc Group
The all-American heartthrob wasted no time getting into his catalogue of hits, kicking things off with ‘Writing’s On The Wall’, before transitioning smoothly into ‘Look At That Woman’ and ‘Scumbag’, all taken from his 2024 album.
Guitar firmly in hand, Role Model shimmied across the stage effortlessly as a sea of adoring fans sang every single word back without fail.
The highlights from the show are never-ending, like taking a seat and singing the beautiful ‘Something, Somehow, Someday’ from a leather notebook – which he tells us is “my favourite song I’ve ever written, and I’m going to read it to you like a story”.
His vocals are identical to the studio recordings, and the energy in the room was just how you wanted it to be, especially during the iconic bridge in ‘Some Protector’.
Presuming you’re not familiar with the Role Model lore? Well, allow me to fill you in.
Each night during the undeniable smash-hit, ‘Sally, When the Wine Runs Out’, Tucker brings out a special guest to be that night’s so-called ‘Sally’ and dance on stage with him.
On the European tour so far, London were treated to Lewis Capaldi and Niall Horan back to back, so it’s safe to say we were waiting with baited breath to be introduced to our very-own Sally.
Although we didn’t get anyone famous (we were hoping he’d go super meta and get Sally from Corrie, but alas), what did get was arguably better. A lovely, smiling fan who held Tucker’s hand and had the absolute time of her life for that one-minute where all eyes were on her – this is what it’s truly all about, at the end of the day.
If anyone in that crowd went home without feeling a bit in love with Role Model, then I’d be very surprised.
His effortless charisma oozed throughout the performance, and we can’t wait to welcome him back in Manchester again.
Maybe next time, I’ll be Sally.
Featured Image – The Manc Group
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Jamie Carragher fires back at journalist after being turned away from Etihad away end
Danny Jones
Jamie Carragher has fired back at a tabloid journalist after he reported on the ex-footballer being turned away from the Borussia Dortmund away end during their meeting against Manchester City at the Etihad Stadium this week.
The former Liverpool and England player was reporting on the Champions League match as part of his usual ‘Golazo’ duties for the US on Wednesday, 5 November, and was hoping to join in with travelling fans during the game.
Carragher became part of the ‘yellow wall’ last year during their UCL fixture against Chelsea, being adopted as a Dortmund supporter for the day, but was not granted the same privilege upon arriving at the Etihad this time around.
Daily Mail journalist Mike Keegan wrote a piece explaining how the working presenter was turned away due to safety concerns raised by security at Man City, but the 47-year-old has now given his own retort.
Just trying to have a good time with the Dortmund fans Mike, it was no problem it wasn’t allowed. Next time message me & I’ll tell you all you need to know, rather than Simon at Man City giving you a story. Probably explains why you’re so sympathetic around the 115 charges.
As you can see, the retired defender turned Sky Sports and CBS pundit was less than pleased with the piece, clarifying that there was “no problem” over the decision, asking instead why he didn’t contact him directly for a comment.
In addition to seemingly naming names, he also couldn’t resist the urge as a rival Red to take a jab at City’s ever-looming FFP breaches, suggesting that the outlet has been somewhat biased in its coverage of the ongoing saga.
However, Keegan didn’t let the spat pass without his own right of reply.
Reacting directly underneath the response, the sports writer added: “I already knew the facts, Jamie, but you clearly don’t.
“Next time you’re covering a game at City, you should probably apologise to Simon for wrongly accusing him of being the source on the story.”
Either way, this is as far as Carragher got on his way to the ground:
While it is still unclear as to who exactly ‘Carra’ and Keegan are referring to in their exchange, many have speculated that it could be Simon Pearce: a non-executive director at the club and part of the CFG (City Football Group) board; he has been tied to the ongoing allegations of financial deception.
Onto the action pitchside, not only did scoring machine Erling Haaland come back to haunt his former team once again, but the Blues ran, maybe not riot, but much closer to their vintage best, with Stockport’s very own bagging a brace and Rayan Cherki scoring his first UCL goal under Pep Guardiola.