Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Nearly a quarter of Brits are making cups of tea ‘all wrong’, new survey reveals
Emily Sergeant
A new survey has found that a staggering 127 million cups of tea are drunk in Britain each year, but apparently, a quarter of us are making them ‘all wrong’.
Nothing is arguably more British than a brew, right?
Whether you take it builder’s, milky, with sugar or sweetener, decaf, green, or even herbal, popping the kettle on and making a brew can be a sacred daily ritual for us tea-loving Brits, with everyone having their own personal tastes and preferences on how to make it the perfect cup.
But what is the correct way to make a cup of tea? Now that’s up for debate, but after finding out that nearly three quarters (72%) of Brits drink an average of four cups a day, Aldi has commissioned some new research to try and get to the bottom of it once and for all, and has polled the nation to discover what really does make the perfect cuppa.
Apparently, 78% of the population is so passionate about a good brew that they have to give exact instructions to someone if they offer to make them a cup.
A new survey has revealed that nearly a quarter of Brits are making cups of tea ‘all wrong’ / Credit: PickPik
English Breakfast tea was found to be the go-to choice of tea, with 67% of survey respondents calling it their favourite, but there does appear to be a bit of discrepancy when it comes to how to make it though – as 78% say they like to add the water first before letting the bag stew for two minutes to achieve the ultimate ‘toffee brown’ shade.
Almost half (49%) agreed that a splash of semi-skimmed milk should then be added to help bring the temperature down, and two in five (38%) prefer no sugar in their liquid gold… but that’s where the similarities seem to end.
According to Aldi’s research, almost a quarter (22%) of people are making their tea ‘wrong’ by putting the milk in first.
“It’s clear that tea remains a very important part of our lives, with the average Brit consuming a staggering 1,460 cups a year,” commented etiquette consultant, Jo Bryant.
“I’m with the majority, as I love a cup of English Breakfast tea, freshly-brewed for around two minutes, with a moderate amount of milk, and it’s always tea first, milk last – it is good manners when making someone else a cup of tea to check how they like it.
“Most people simply ask about milk and sugar, but it is better tea-making etiquette to also enquire about strength and any other preferences.
“Try to take the time to make perfect brews for friends, colleagues and family, and make sure you remember just how they like it for next time.”
Featured Image – Flickr
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Levi’s are the latest fashion brand to launch an Oasis collection
Danny Jones
In case you missed it amid the tidal wave of merch currently flooding our feeds and shops everywhere, global fashion brand Levi’s has become the latest label to launch an Oasis collection.
With the Live ’25 world tour now officially underway, it feels like not only are Oasis back on top, but that there’s a large-scale Britpop revival happening here in the UK and overseas.
In terms of fashion, the 1990s and early 2000s style has been steadily making its way into contemporary culture once again in recent years, but with seemingly every big name trying to hop on the marketing machine that is the Oasis reunion bandwagon, you can’t move for crossover.
Be they official collaborations like the one with Manchester City, adidas Originals; American fashion brand Abercrombie & Fitch bashing out merch, or a local t-shirt maker on Bury Market, that famous logo is absolutely everywhere – cue Levi’s latest launch:
Releasing just five or five main pieces (not including individual item variations), Levi’s Oasis gear has been kept pretty straightforward, simply relying on a less is more philosophy and the quality that the denim specialists are renowned for.
Nevertheless, there is an undeniably 90s feel to the approach.
As well as the standard Oasis band tee design, available in the brand’s main red, white and blue colour, as well as black, white and light blue – the Manchester City influences never stray too far, after all – there are a couple of other types of tee.
However, while we’re sure plenty of people might have a penchant for the parka, the undeniable star of the show for us is the Type II Trucker Jacket with the group’s name and ‘Live Forever’ stitched on the breast pocket.
Still, at £170, these sure-to-be collectors’ items don’t come cheap, and that’s not even the most expensive in the Levi’s x Oasis collection. Regardless, if you fancy treating yourself, you can find them here in Manchester and at the likes of The Trafford Centre.
Any of it pique your interest?
Don’t worry if not because, as mentioned, there is absolutely tonnes of Oasis clobber at various different price points all over the place at the minute.