Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Co-op Live has been named the number one arena in Europe following its debut year
Danny Jones
Despite a rocky opening month or so, Manchester’s Co-op Live made the ultimate instant recovery and has now been named the number one arena not just in the UK but all of Europe.
Manc music venues being best in class? Sounds about right.
Yes, even despite some obstacles, delays and early hiccups, Co-op Live‘s debut year as a live music and indoor entertainment venue has seen it beat out the likes of the long-established and iconic O2 in London to take the top spot.
The inaugural 12 months of the arena have not only seen it welcome all manner of music legends, as well as live sporting events such as the UFC and WWE, but the arena welcomed more visitors than any other venue across the continent during that time.
Names to have graced the industry-leading stage so far include Liam Gallagher, Stevie Nicks and Take That; Peter Kay, Elbow, Sabrina Carpenter, Paul McCartney, and so many more.
Commenting on the successful start, Tim Leiweke (CEO and chairman of the Oak View Groupbehind the venue) said: “Our ambition was to bring the world’s best music arena to one of the world’s greatest music cities and we are thrilled with the reaction from fans and artists alike over this past year.
“Co-op Live’s revolutionary acoustics investment has already attracted some of the world’s biggest artists and events to Manchester, with many more to come. And our sustainability commitment will ensure we remain responsible contributors to Manchester and the planet for years to come.
“We believe that amazing venues can transform cities for the better, and Co-op Live has done just that.”
It’s fair to say we’ve had some truly unforgettable nights in there already – and that’s just in the last month alone. Case and point:
With a continued commitment to achieving ‘Net Zero’ status too, the venue’s carbon reduction technologies, solar panels, heat pumps and rainwater harvesting, not to mention the recently refreshed CityLink walking in partnership with the Climate Pledge, are all things we can be proud of.
Bev Craig, Leader of Manchester City Council, went on to add: “We are delighted with the success of Co-op Live’s first year, and to see it taking the top spot off London.
“It shows Manchester is the home of live music in the UK, with Co-op Live bringing so many exclusives from artists like Bruce Springsteen to the city and Oasis playing massive hometown shows this summer – 2025 is going to be one of the biggest ever for our city’s music scene.”
Meanwhile, things are feeling less fortunate at the grassroots end of the spectrum, as the Music Venue Trust is imploring people to get behind a vulnerable Manc music institution.
25,000 free footballs are being given away across the UK
Danny Jones
A total of 25,000 free footballs are up for grabs this month as part of a new scheme from Barclays, who are giving them away to mark a special anniversary.
The British multinational universal bank, which boasts over 850 branches and more than 48 million customers worldwide, has been supporting the beautiful game for a quarter of a century now and has been the primary Premier League sponsor since the 2001/02 season.
Approaching 25 years helping fund and promote English football, they’ve come up with a new initiative to celebrate, simply called the ‘Lost Ball Project‘.
We’ve all seen scenes like these before.
Credit: Barclays (supplied)
Tapping into the national and generational memory of losing a ball to a pond, up a tree, over a fence or on a roof and so on, Barclays are making up for those heartbreaking little losses – one ball at a time.
Lost Ball will see the bank give away 25k footballs across the UK, with Barclays customers able to claim a free ball for themselves or someone else who has lost theirs.
Already up and running, the scheme is off to a flyer and free footies will be available until Thursday, 22 May, so we wouldn’t wait around.
The bank has played an integral role throughout the British football pyramid for decades now, sponsoring to only the Premier League but also the WSL, Barclays Women’s Championship; the Northern Irish Women’s Football Association, Scottish Women’s Championship and the Scottish Women’s League One
They’ve even put together this emotive, albeit a bit tongue-in-cheek video:
As they put it, the mission of the Lost Ball Project is simple: “Let’s keep the nation playing the beautiful game. Because there’s no football without grassroots football.”
In addition to backing established leagues, they have continued to support the country’s footballing community at large, especially in terms of the women’s game.
For instance, the Barclays Girls’ Football School partnership with The FA has seen the number of participating schools rise from 3,000 in 2019 to 20,000 in 2024, helping more than 2.5 million schoolgirls access football.
Important work done from the ground up.
Credit: Supplied
Barclays’ Group Head of Sponsorship, Tom Corbett, said in a statement: “We are immensely proud of our pioneering work and funding to grassroots football over the past 25 years.
Giving away 25,000 balls to replace our customers’ ‘Lost Balls’ means they will never be without the one thing you need to be able to play the game we’ve supported at Barclays for all these years.”
If you bank with the group, you can find out how to claim your free football HERE.
Emily Sergeant -
6th November 2023 
