Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Iconic Manc movie 24 Hour Party People is set to return to cinemas for its anniversary
Emily Sergeant
One of Manchester’s most iconic movies is set to return to the big screen next month.
Remastered in 4K and returning to UK cinemas to mark 24 years since its original release, Michael Winterbottom’s 2002 biographical comedy drama film, 24 Hour Party People, tells the story of Manchester‘s popular music community from 1976 to 1992 – specifically about Factory Records‘ founder Tony Wilson.
The film begins with the punk rock era of the late 1970s, before moving through the 1980s into the rave and DJ culture, and of course, the ‘Madchester‘ scene of the late 1980s and early 1990s.
The narrative largely follows the career of Tony Wilson, played by Middleton-born actor Steve Coogan, while also covering the careers of the major Factory Records artists – especially Joy Division and New Order, as well as A Certain Ratio, The Durutti Column, and Happy Mondays.
If you haven’t seen 24 Hour Party People before, it’s a dramatisation based on a combination of real events, rumours, and urban legends, as the film is sure to make clear.
Coogan is joined by a cast by a mixture of big names and, at the time, rising stars like Paddy Considine, Shirley Henderson, Lennie James, John Simm, Ralf Little, Andy Serkis, Sean Harris, John Thomson, and even Peter Kay, alongside cameos from other figures connected to the Manchester music scene.
Before it returns to cinemas, the film will first open music and media festival/conference, Beyond The Music, at MediaCity in Salford on 6 October.
The screening at the festival will also be followed by a Q&A with Coogan, Winterbottom, and producer Andrew Eaton.
24 Hour Party People will then be re-released in UK cinemas from 9 October, and you can check your local cinema for screening times and book tickets online now.
Featured Image – Altitude
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Bury actress Kate O’Flynn wins big at 2026 Emmys with record-breaking comedy show
Emily Sergeant
Did you know that one of the big winners at the 2026 Emmy Awards last night was actually an actress from Bury?
In case it wasn’t on your radar, American television‘s biggest night, the Emmys, took place yesterday evening over in Los Angeles, and several records were broken in the process – including Apple TV’s comedy horror Widow’s Bay taking home the most Emmys ever for a single series of a comedy show, with 14 of them.
Widow’s Bay tells the story of mayor Tom Loftis, played by Welsh actor Matthew Rhys, who is trying to boost tourism on his rugged New England island, but must navigate several strange events that suggest it might be cursed.
Created by Katie Dippold, and executive produced and directed by Hiro Murai, Widow’s Bay was released in late April to widespread critical acclaim.
At the 78th Primetime Emmy Awards last night, the show scooped a record 14 awards, including for Outstanding Comedy Series, several acting wins, and wins for directing and writing too.
One of those acting wins was Kate O’Flynn for Best Supporting Actress in a Comedy Series – an actress who hails from the Greater Manchester town of Bury.
Kate stars as Patricia Moyer, mayor Tom’s eccentric assistant in the show.
She grew up in Holcombe Brook near Ramsbottom, and was educated at Bury Grammar School, before she went on to train at the Royal Academy of Dramatic Art (RADA) in London, graduating with a Bachelor of Arts (BA) in Acting in 2006.
Taking to the stage to accept her award last night, Kate said in her speech: “I want to thank our mayor [Matthew Rhys] and all the residents of Widow’s Bay, in front and behind the camera – you’re amazing. This is the role of a lifetime, thank you Katie and Hiro for trusting a Lancashire lass to play a sassy broad like Patricia. And thank you Apple [TV] for saying yes.
“Thank you Nicky and Tony for looking after me, my family back home, my mum and dad, and the loves of my life, my husband and our darling daughter – another sassy broad in the making.
Emily Sergeant -
6th November 2023 
