Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Salford Red Devils supporters group outline plans for the next major protest march
Danny Jones
Salford Red Devils supporters trust, The 1873, have outlined details of their next major march in protest over the club’s well-publicised ownership troubles and financial crisis.
The fan group, which has mobilised on multiple occasions already this year, is set to hit the streets once again this month and in larger numbers than ever, confirming another big demonstration before their next home game this weekend.
Sharing the update with fellow Red Devils on social media, 1837 leaders are demanding “truth and accountability from the top” ahead of the peaceful protest through Salford.
They have dubbed the event ‘The Last Rally’, but we can only assume there’ll be more fan action as the weeks and possibly months of uncertainty continue.
As you can see, The 1837 are calling for like-minded supporters to rally outside another nearby amateur rugby league football team, Salford City Roosters, before marching on to a second meeting point and, ultimately, the Salford Community Stadium.
Starting in Eccles, with a stop at Barley Farm, before arriving at their club’s home ground in Barton-upon-Irwell, the plan is to gather as much awareness, support and local attention as possible.
Writing in the caption of the above post, they added: “We’ve dominated headlines. We’ve exposed bad ownership. We’ve stood together.
“A history worth fighting for. A future worth protecting. Our last chance to be heard. Don’t stay silent. Make it count.”
Following a recent meeting of the RFL and the two Greater Manchester Mayors, Andy Burnham and Paul Dennett, Salford Red Devils were given somewhat of an even further stay of execution, as it was confirmed that their ‘winding up’/administration deadline has now been adjourned until October.
Nevertheless, the majority of fans are still being kept in the dark about the exact and up-to-date nature of their rugby league club’s situation at present.
Back in June, it looked like new investors could very well still be injecting vital funds to keep key players and staff on the books, but jump to now, and it looks like they don’t know if even things like the big screen even belong to them much longer.
Salford Red Devils aren’t just in debt – our very identity is up for grabs.
The badge. The name. Even the big screen. All signed off as collateral to financiers.
Once again, the march and peaceful protest will take place this Friday, 19 September, prior to the next fixture against Wakefield Trinity.
Getting points on the board will no doubt be a big plus for all, but the game looks like it will very much serve as the backdrop to the wider ongoing saga.
Are you a Red Devils fan, and if so, will you be attending the demonstration? Better still, even if not, what do you make of the circumstances surrounding your side at the moment?
Fantastic to see the fans turn out again, Salford Red Devils will never die 1873 👹🏉 pic.twitter.com/Gne5peQK6u
Baileys has collabed with Terry’s Chocolate Orange on the most festive tipple ever
Emily Sergeant
The Christmas countdown has officially begun, and there’s a new tipple on the scene to help celebrate.
That’s right – two of the UK’s most beloved treats, Baileys and Terry’s, has dropped the ultimate collaboration and it’s launching 100 days before the big day arrives, gearing up to be the Christmas tipple of choice for chocolate orange lovers.
Baileys x Terry’s Chocolate Orange is a limited-edition treat blending the distinctive taste of Baileys Original Irish Cream with flavours of chocolate and zesty orange.
It’s fair to say that Baileys and Terry’s Chocolate Orange are both beloved staples once the festive season rolls around, with each having taken on various different variations over the years, combining new flavour profiles to create delicious treats.
Baileys has collabed with Terry’s Chocolate Orange on the most festive tipple ever / Credit: Baileys & Tom Harrison
But surprisingly, this is the first time the two brands have come together for a one-of-a-kind collaboration.
This new collaboration between the two iconic Christmas brands is inspired by the season’s most quintessential flavours.
“For generations, Terry’s Chocolate Orange has been a staple of the Christmas season, so partnering with Baileys is an exciting way to reimagine that tradition in a new and indulgent form,” commented Lorène Decam, who is the Senior Marketing Manager at Terry’s.
“We can’t wait to see fans enjoying this irresistible treat in the run-up to and during the holidays.”
Rolling out nationwide from tomorrow (16 September), Baileys x Terry’s Chocolate Orange will come in 50cl bottles with a 17% ABV and will likely set shoppers back £11 each when they get it from leading retailers like Tesco, Sainsbury’s, Morrisons, Asda, and Co-op.
Emily Sergeant -
6th November 2023 
