Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
ADVERTISEMENT
The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
ADVERTISEMENT
Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
ADVERTISEMENT
The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
ADVERTISEMENT
“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
Trending
Mancs wanted to test their willpower in the wilderness for ‘life-changing’ cash prize in new TV show
Emily Sergeant
Mancs who are willing to put their willpower to the test in a bid to win a ‘life-changing’ cash prize are wanted for a new TV show.
Are you prepared to take on the ultimate test of willpower? Channel 4 is currently casting for the potential next series of the smash-hit show, Tempting Fortune, and is calling on brave people from across Greater Manchester to apply to take part.
Tempting Fortune is described as being a ‘groundbreaking social experiment’.
Filmed in a distant paradise, this epic series full of twists and turns – which ended its gripping second season last Sunday (6 April) – gives a group of regular people the chance to take part in an adventure ‘with a twist’ and earn a ‘substantial cash reward’ at the end of it.
Mancs willing to test their willpower in the wilderness are wanted for a new TV show / Credit: Channel 4
But what stands in the way of that cash prize is the wilderness, and contestants will be tasked with grappling with the elements, the terrain, and their own willpower along the way.
A casting call for the potential upcoming next series of the show on the Channel 4 website reads: “We are casting for fun, diverse individuals from all different backgrounds.
“We are looking for applicants who are excited by the challenge of embarking on a new adventure that will test them both physically and mentally.”
Find out more and apply on the Channel 4 website here.
Featured Image – Channel 4
Trending
Tommy Fury announces return to boxing after his ‘hardest battle’ yet
Danny Jones
Manc boxer Tommy Fury has announced his return to the ring later this year, although he’s still keeping tight-lipped about some of the finer detailsabout his next fight.
Tommy Fury has been stuck on the sidelines for the best part of the last two years following his last boxing match against influencer and musician KSI, having reluctantly stepped away from boxing through injury and well-publicised personal issues outside of the sport.
He ultimately pulled out of his intended comeback against Darren Till ahead of what looked to be an already fraught face-off, and his been quiet on the competitive front ever since – until now.
Revealing a scheduled date for the next fight, the 25-year-old took to social media to confirm that he will be back very soon but is withholding some of the particulars for now.
Writing in the caption, the younger Fury brother said: “Two years out. One surgery. The hardest battle I’ve faced has been the mental battle of being away from boxing. But I’m back stronger, sharper, and more HUNGARY than ever.”
However, the most notable omission is who he will actually be taking on, i.e. one of the main reasons fight fans would be interested in the first place.
Although many have been left frustrated by the infrequency of his fights due to multiple cancellations, it’s clearly a concerted effort to build anticipation ahead of the event.
Sharing the date for his Budapest bout – which is coming much sooner than many would have expected (Friday, 9 May) – he signed off by adding: “It’s showtime. Let’s go!”
Besides the social media post, the local fighter published a lengthy announcement video/teaser trailer on the official Tommy Fury YouTube channel on Monday night, in which he states, “the contract has literally just been signed as we speak”.
You can watch the feature in full down below:
In truth, the majority of the video is about brand deals, but it does show getting some training done.
Hyping up his undefeated record, with 10 wins to his name thus far in his still fairly fledgling boxing career, he goes on to say he is “over the moon” and ready to get back in business.
Only time will tell whether this fight will actually go ahead as his followers have gotten more than used to seeing his matches postponed or cancelled. First and foremost, who do you think his comeback opponent is gong to be?
His name has mostly been in the headlines due to his high-profile relationship with fellow famous face Molly Mae-Hague.
The couple, who first met on Love Island back in 2019, welcomed their first child, Bambi, back in January 2023 but went on to split up last August. A docuseries covering their struggles dropped at the start of this year.
Emily Sergeant -
6th November 2023 
