Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Manchester ranked among the worst UK cities for throwing away food at Christmas
Emily Sergeant
A new survey has ranked Manchester among the worst cities in the UK when it comes to throwing away leftover food at Christmas.
If there’s one thing we know for certain, it’s that a lot of food gets consumed during Christmas time, but unfortunately, what then comes along with that, is a lot of food getting thrown away too – with a new study revealing that British families are expected to bin nearly £300 million worth of festive food this year alone.
And sadly, Manchester has been named one of the top festive food waste hotspots.
Ahead of the festive season, leading electricals retailer, AO.com, is on a mission to help Brits cut back on their food waste, as 54% of Mancs have admitted to chucking out leftovers.
The survey found that, on average, a British family spends £136 on their Christmas food shopping, but 11% of that goes to waste.
This equates to a whopping £292,822,360 in Christmas food waste in total this year.
With almost 78% of survey respondents saying they would prefer to have their meals at home during the Christmas period, rather than dining out, the research uncovered that a quarter of Brits often throw away their Brussels sprouts, while one in 10 even admitted to binning everyone’s festive favourite, pigs in blankets.
Manchester has ranked among the worst UK cities for throwing away food at Christmas / Credit: Freepik | Flickr
Other northern cities ranking alongside Manchester in the not-so-coveted list of highest festive food waste offenders include Newcastle and Sheffield.
The capitals of London, Edinburgh, and Belfast also feature.
The news that Manchester has been named a festive food waste capital comes after a shocking study, also by AO, revealed back in August that Mancs throw away more than £1,000 of ‘freezable’ food every year too.
Featured Image – gpointstudio (via Freepik)
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Tyson Fury says he hasn’t spoken to his wife in ‘three months’ whilst preparing for Usyk rematch
Danny Jones
Tyson Fury says hasn’t spoken to his wife Paris for three whole months while preparing for the much-anticipated Oleksandr Usyk rematch.
The Manc fighter is set to face the Ukrainian counterpart in the ‘Undisputed’ sequel, simply dubbed Fury vs Usyk 2, which will result in one unified heavyweight champion of the world.
Usyk’s victory over the Wythenshawe-born boxer back in May saw him take that title for the first time since 1999 (the only man to have done so in the four-belt era) but with the rematch nearly upon us, Fury could be set to steal that title away from him.
With that in mind, the pressure has clearly been on ever since he lost the first bout and, according to Tyson himself, he hasn’t spoken to his wife Paris Fury for virtually a quarter of a year as part of his immensely strict training camp.
Speaking to TNT Sports ahead of the match this weekend, he claimed: “I haven’t spoke to Paris in three months – not a word. [I’ve] not spoke to anyone, I haven’t been on my phone.”
Explaining that he simply removed all distractions to get his head in the right space ahead of the title decider, ‘The Gypsy King’ has been known to isolate himself from the rest of the world before a big fight in the past, but cutting contact with your spouse of 10 years and partner for nearly two decades is wild.
The 36-year-old went on to detail that in order to give himself the best shot at winning, he couldn’t keep switching between “beast mode to dad mode to wife mode” and so on.
In separate interviews with other outlets ahead of the highly-awaited rematch, Fury has made various other big claims about what boxing fans can expect from his own performance, including an admission that he needs to be “more focused this time and not do as much showboating” in the ring.
Nevertheless, he also assured the media that he isn’t a quitter and has promised he will not just “f*** up” his 37-year-old opponent but “retire” him. Usyk, on the other hand, has warned he will be a different challenge than the last time the two faced each other, predicting a knockout victory too.
Having downed Tyson more than once the last time around, he’s understandably confident of his chances.
Bold words from the pair of them, indeed, but this is all just part and parcel of the usual pre-fight build-up; all we really know is that Usyk won the previous face-off and Fury is the one with the point to prove.
While younger brother Tommy Fury recently had to pull out of his scheduled fight against Darren Till, during which tensions seriously boiled over during the first press conference, it looks as though there is no risk of more cancellations and any more ‘will they won’t they?’ antics between these two at least.
The rematch, or ‘Fury vs Usyk 2: Undisputed’ to give use its full title (the latest in Saudi Arabia’s growing fight scene and live sports programming as part of Riyadh Season) takes place this Saturday, 21 December, with the two set to clash once again from 10:25 GMT.
Who do you think will emerge victorious from this one and, more importantly, when do you think we’ll see the third and ‘final’ fight when they inevitably demand a trilogy?…
Emily Sergeant -
6th November 2023 
