Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
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Tesco are introducing ‘VAR-style’ self-checkouts in the UK
Danny Jones
Many people think VAR has already gone too far and want it gone from football full stop, and we’re here to tell you that you’re a fool; your hopes are in vain, and the technology is only going to become more common as time goes on. Sorry.
So much so, in fact, that Tesco look are bringing in their own virtual referee into self-checkout systems in shops. You could say the ‘game’s gone…’
Of course, we’re being a bit flippant here, but if you have seen ‘VAR’ and ‘Tesco‘, you’re not seeing things: this is genuinely a thing that is being rolled out here in the UK, with video footage of the supermarket chain’s next self-checkout technology going viral online.
Thought you’d got away with sneaking an extra little something in the bag without paying? Think again.
— UB1UB2 West London (Southall) (@UB1UB2) May 28, 2025
We’ll admit, this was the first time we’d come across the technology, but as it turns out, the updated self-checkout service has been in place for a while.
Similar VAR checkouts have already been installed at other retailers, Sainsbury’s and ASDA, although some reports claim that while stores capture footage of shoppers to check if they’ve scanned all of their items, it is thought that not all of these self-service tills show a playback when an error is detected.
Although this particular speculation has sparked some uproar and debate online, many have quite rightly pointed out that CCTV records your movement in any given shop.
Regardless, it’s fair to say that aside from the obvious memes and people poking fun at the new system, many on social media have shared some pretty strong opinions on the matter.
Not that it matters much – it’s likely this will soon become increasingly the norm, with the likes of Sainsbury’s having already introduced barriers which require customers to scan their receipt in order to leave at branches such as the site on Regent Road Retail Park over in Salford.
As yet, it’s unclear how many of these new self-service tills are in operation and whether they are limited to larger supermarket locations of their Express convenience stores, but don’t be surprised if you come across one.
Put simply, if a barcode isn’t registered before being put on the scale and/or set aside to be packed away, the Tesco till will read: “The last item wasn’t scanned properly. Remove from bagging area and try again.”
Addressing these new VAR-style checkouts in an official statement, a company spokesperson said: “We are always looking at technology to make life easier for our customers.
“We have recently installed a new system at some stores which helps customers using self-service checkouts identify if an item has not been scanned properly, making the checkout process quicker and easier.”
What do you make of the new Tesco and their new VAR self-checkout technology?
Ruben Amorim reacts as Manchester United are booed off after Malaysia friendly
Danny Jones
Manchester United manager Ruben Amorim has delivered a fairly brutal response after his club were booed off by supporters during a friendly in Malaysia.
The Red Devils recently embarked on a post-season tour following a calamitous 2024/25 campaign, both domestically and continentally, with that limp loss in the Europa League final, but have already resumed what has become alarmingly normal service with yet another defeat.
Finding themselves on the wrong end of a 1-0 scoreline against ASEAN All-Stars in Kuala Lumpur – a squad comprised of various talents from around the region who had never played together before and were only founded as an actual team back in 2014 – it was all far from clean slates and fresh starts.
In the wake of the shock result, Man United were booed off by the Malaysian and other international fans inside the Bukit Jalil National Stadium, which saw more than 70,000 in attendance.
It’s the end and that’s it. Man United got boo’ed by the fans after the final whistle.
They got beaten by non-full team Asean All-Star who just trained together as a group few days before the match. pic.twitter.com/fBxnMiZPN8
For context, the ASEAN All-Stars had only trained together for the first time just days before the game itself, but the de facto exhibition outfit still managed to break the deadlock in the 71st minute against a United side that rarely looked like scoring.
All that being said, Amorim had some choice words for his own players in his post-match duties after their first post-season tour fixture, insisting that while he always remains accountable, those out on the pitch perhaps received somewhat of a deserved reckoning too.
He began by stating, “I’m always guilty of the performance of the team, no matter what. [I have been responsible] since the first day”, but went on to argue: “The boos from the fans, I think it something that we need, maybe.”
Citing that the Old Trafford faithful and die-hard away fans have always been loyal and supportive despite frustration in the league, he suggested that “maybe they will change the way they behave” following this latest reality check.
Despite adding that he has seen reasons for optimism in performances against Man City and Liverpool, for instance, where he felt he saw “belief” and seeds of what’s to come, he’s made very few excuses for the poor displays up to now.
United face the Hong Kong national team in their next friendly on Friday, 29 May, and it’s fair to say anything less than a win would be beyond bad for the predictably unpredictable Premier League club.
You can see his full post-match press conference down below.
Emily Sergeant -
6th November 2023 
