Asda is the latest retailer to throw its hat into the Christmas advert ring for 2023, and it’s fair to say it’s pulled out all the stops this year.
That’s because the supermarket has managed to get “the biggest fan of Christmas” to star.
With several other retailers – including M&S, Aldi, Morrisons, TK Maxx, and lots more – having now released their Christmas TV adverts, and countless others airing as the days go on, Asda took to social media last week on 1 November to share a teaser of the commercial it would be bringing to the table this year.
And shoppers just couldn’t believe their eyes when they discovered that it seemed to star ACTUAL Michael Bublé.
Christmas is finally here and we can’t wait to get started 🎄💚
Talking of started, we have a new hire! Say hello to our newest colleague, Michael Bublé 🤩🎤
After 2022’s viral fan-favourite Buddy the Elf ad stole the show, Asda confirmed what fans were hoping would be true as unveiled its full Christmas ad over the weekend, and the Canadian singer-songwriter does, in fact, take centre stage in the festive production.
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The singer has assumed the role of the supermarket’s inaugural ‘Chief Quality Officer’ especially for it.
Tasked with ensuring the retailer “delivers the very-best quality for the nation this Christmas”, Bublé is seen measuring rows of individual chocolate and orange panettones, and treating himself to some brown butter and spiced dark rum mince pies, all from Asda’s expansive 2023 festive food and drink range.
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Asda has just released its Christmas TV advert for 2023 / Credit: Asda
Other scenes in the 90-second advert show Bublé making his way around the Asda festive warehouse sampling new nibbles and tipples, approving the range of different products, and even requesting a “clean up on aisle five”.
Basically, as what Asda has dubbed “an indisputable connoisseur of Christmas”, Bublé draws on his expertise throughout the ad to make sure every product on the supermarket’s shelves is top quality.
If the star of the show wasn’t impressive enough as it is this year, who was behind the camera is almost equally as impressive by supermarket Christmas advert standards, as Asda has revealed that the commercial was shot by Oscar-winning filmmaker and comedic actor, Taika Waititi.
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The supermarket’s 2023 advert stars the “indisputable connoisseur of Christmas” / Credit: Asda
“I love my relationship with the UK, and I’m the biggest fan of Christmas,” Michael Bublé said as the advert was officially released.
“So it was an honour to be asked to star in Asda’s Christmas advert this year.
“Adopting the role of Chief Quality Officer, I took my responsibility very seriously, ensuring all product met the highest possible standards.
“I believe Christmas is a time like no other, there’s a special feeling in the air, a little more magic to be found, and even more excuses to put on a show with great tasting food.”
David Hills, who is Asda’s Chief Customer Officer, added on the ad’s release: “At Asda, we firmly believe that having the good stuff shouldn’t break the bank – especially at Christmas.
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“We absolutely love the festive season, and we couldn’t think of anyone better to bring our Christmas campaign to life than Michael Bublé.
“With Bublé’s undeniable ability to spread seasonal smiles and our commitment to quality, at great value, we’re a match made in heaven, proving Asda is a one-stop-shop for families seeking magic this Christmas.”
Featured Image – Asda
Trending
Manc music legends James announced MASSIVE hometown show
Danny Jones
Greater Manchester music legends James have just revealed a massive hometown show here in the city centre as part of a landmark domestic arena tour.
Daisy bucket hats at the ready.
James is arguably the epitome of what it is to be the understated, underdog British band; they’ve gone about the business of making quality music somewhat quietly for several decades now, but they’ve had a fresh wave of interest over the past year or so
Having opened up for the likes of Catfish and the Bottlemen’s comeback shows, not to mention playing multiple big festival slots in recent months alone, they’ve now announced a huge run of UK arena shows – and nowhere does a James crowd quite like us Mancs.
Details have been announced for our 2026 UK arena tour, and we’re delighted to be joined by very special guests @dovesmusicblog with tickets going on general sale this Friday at 9:30am. Access the ticket pre-sale on Wednesday via our official store: https://t.co/DwpGrAUESZ NBL x pic.twitter.com/A4CWVpCooL
Announced as part of the celebrations around their Nothing But Love ‘best of’ LP, which pulls tracks from James’ whopping 18 studio albums, the new run of UK arena shows in 2026 follows on from numerous noteworthy shows this calendar year.
In addition to the aforementioned outdoor gigs, like their stunning sold-out night at The Piece Hall in Halifax – not too far from frontman Tim Booth’s hometown in Yorkshire – the indie veterans also celebrated a huge landmark in 2025.
Surpassing the milestone of 40 years as a band, with a lineup that’s remained largely intact and only really grown in terms of live session players and touring bandmates.
The new “definitive” greatest hits record also includes two brand-new songs in ‘Wake Up Superman’ and ‘Hallelujah Anyhow’, both of which are produced by Leo Abrahams, who worked with the band on their long-awaited number one album Yummy in 2024 – a feat loooong overdue if you ask us.
As evidenced by the sheer amount of new material they continue to put out and the almost non-stop touring, they remain one of the most prolific artists in the country. FACT.
You can see the rest of James’ upcoming tour dates, including a healthy number of Northern stops in the likes of Liverpool, Leeds and more.
James UK arena tour dates 2026
Fri 2 Birmingham Utilita Arena
Sat 4 Leeds First Direct Bank Arena
Tues 7 Aberdeen P&J Live
Wed 8 Glasgow OVO Hydro
Fri 10 Newcastle Utilita Arena
Sat 11 Liverpool M&S Bank Arena
Mon 13 Cardiff Utilita Arena
Tues 14 Nottingham Motorpoint Arena
Fri 17 London The O2
Sat 18 Manchester Co-op Live
With James returning to Manchester for their Co-op Live arena debut next April, along with a sensational support slot from fellow local legends, Doves (I know, how lucky are you lot?!), you can bank on this one selling out quickly.
General admission goes on sale this Friday, 10 October at 9:30am, so you’d better be ready to grab yours in a flash.
You can find the ticket link HERE, and we’ll see you in the crowd for a good ol’ singalong.
Featured Images — Ehud Lazin/Press shots (supplied)
Trending
Electronic icons Kraftwerk announce first Manchester gig since 2017
Danny Jones
Pioneering German band Kraftwerk have announced their first UK tour since 2017, with fans having to wait almost a decade for another Manchester gig.
Thankfully, they’ll be heading back down the Autobahn and across the channel for a return to our shores soon enough with a long-awaited list of British and Irish live dates.
Kraftwerk remains one of the most groundbreaking groups in the electronic scene to this day, having paved the way for generations of new artists to keep experimenting with the genre in the 50+ years since their formation.
Heading back to Manchester early next year, die-hards will no doubt snap these tickets faster than you can say ‘Das Model’.
For anyone unaware of these veritable legends of electronica and the world of alternative/Euro-synth pop, Kraftwerk formed all the way back in 1970 and went on to shape the modern music industry, bridging the gap between music and the digital age.
Best known for tracks like ‘Computer Love’, ‘The Robots’, ‘Pocket Calculator’ and the aforementioned on named after the national motorway network, they spearheaded futurism in the musical landscape from the outset.
It seems only fitting, therefore, that their upcoming highly anticipated return to the UK comes as part of their ‘Multimedia’ tour.
While they have played a number of live shows all over the globe this year, including an extensive run in the US, next spring will be our domestic visit from Kraftwerk in nine long years.
Credit: Press shot (supplied)
You can see the full list of UK and Ireland tour dates – including a handful of Northern gigs – down below:
Spanning a total of 15 UK dates, as you can see, there will also be tickets to see Kraftwerk nearby in the likes of Liverpool and with our mates over in Sheffield.
Kraftwerk legend Ralf Hütter famously played a set inside our city’s velodrome at the National Cycling Centre for Manchester International Festival (MIF) back in 2009, and has collaborated with the event on multiple ocassions.
In fact, that very performance was seen as a turning point for MIF, so the Manc Kraftwerk connection speaks for itself; O2 members can obviously get pre-sale, but general admission tickets go live from 9am this Friday, 10 October.
Emily Sergeant -
6th November 2023 
