McVitie’s has launched its first non-fruity flavour of Jaffa Cakes, and it’s fair to say the new creation has divided fans.
What do you get when you cross a cola bottle with a jaffa cake?
That’s not the start of a joke, by the way… you literally just get cola bottle-flavoured Jaffa Cakes, and as bizarre – or as brilliant – as that creation may sound to you, McVitie’s has actually made it a reality, and the new hybrid sweet treat is now available on supermarket shelves across the UK.
But now, the popular snack food brand has decided to venture away from fruity flavours for the first time ever, and it’s landed on cola bottles.
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McVitite’s has released new cola bottle-flavoured Jaffa Cakes / Credit: vallgall (via Flickr) | ZapSweets
Cola Bottle Jaffa Cakes are now available in both biscuit (or cake) and cake bar format, and they’ve already been spotted on the shelves at Asda.
McVitie’s parent company, Pladis, said it decided on the new flavour as its next creation because there’s a “huge appetite” among the next generation of snacking shoppers for “something genuinely new and different”.
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As Adam Woolf, who is the Marketing Director for McVitie’s at Pladis UK&I, explained: “As the original cake in the biscuit aisle, we know a thing or two about doing something different, so as well as catering to shopper demand, our latest launch is the perfect embodiment of the playful and out-of-the-ordinary essence that’s Jaffa Cakes’ heartland.”
The new snack food creation has hit supermarket shelves across the UK / Credit: McVitie’s & Pladis UK & IRE
He said the new special creation is inspired by the “enduring popularity” of both jaffa cakes and cola bottle sweets, and has been made for those who’ve “got the bottle to branch out” and give “bold new flavour combinations a try”.
The OG jaffa cakes are said to be a store-cupboard essential for more than seven million households nationwide, but if the immediate fan reactions are anything to go by, it’s not looking like the new Cola Bottle Jaffa Cakes will be quite the same.
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Posts on social media by several new snack food sharing and reviewing accounts – including a popular one by @another_snack_reviewer – has proved that fans are divided.
Some of the comments read: “I’ve been calling out for this flavour for years” and “Bit weird, but I feel like they need to be tried”, right through to the total opposite of: “No, no, no. Just no. My beautiful Jaffa cakes cannot be ruined with this atrocity.’
Even a quick ask around The Manc Group office produced a mixed response – with comments ranging from: “I’m on board”, to “That sounds vile” and “Mixing cola and sponge just doesn’t sit right with me.”
If you’re looking to get your hands on the new Cola Bottle Jaffa Cakes, you’ll want to get yourself down to your nearest Asda and find out.
Featured Image – Flickr
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New survey finds most drivers can’t complete a car journey without using their mobile
Emily Sergeant
A shocking new report has revealed that most Brits are unable to complete a car journey without using their mobile behind the wheel.
After shocking images taken with an AI camera of drivers using mobiles and not wearing seatbelts on the roads across Greater Manchester were released to the public last November, a new report has now shed some more light on drivers’ excessive phone use while on the roads, proving that they’re the ultimate distraction.
In fact, nine out of 10 drivers struggle to complete a journey without being distracted by their phones, according a recent report from IMS and the RAC.
The research – which is based on survey results from 500,000 drivers over the past year, originally shared exclusively with This is Money – shows that only 10% of motorists manage to drive from start to finish without interacting with their mobile device.
And this is despite the risk of consequences such as £200 fines and six penalty points on their license, if caught.
A new survey has fount that most drivers can’t complete a car journey without using their mobile at some point / Credit: Geograph | Vincent Wachowiak (via Unsplash)
As mentioned, it’s also despite the increasing use of advanced artificial intelligence roadside cameras to detect ‘distracted drivers’ and their illegal mobile phone use.
Government data showed that mobile phone use was a contributing factor in 23 road fatalities last year alone, and official statistics also show that ‘distraction or impairment’ was the third most-common cause of fatal crashes, having played a role in 34.9% of deadly incidents.
The RAC is now encouraging police forces across the UK to start taking immediate action.
“We saw a reduction in motorists admitting to illegal handheld phone use after the penalties were toughened in 2017 following pressure from the RAC, but numbers are on the rise again now,” explained RAC road safety spokesperson, Rod Dennis
“In fact, our research shows the proportion of young drivers making and receiving calls illegally hit its highest rate in eight years in 2024.
“Enforcement of the law is critical, so we encourage police forces to roll out more roadside cameras to catch people in the act and get them to change their ways.”
Featured Image – Rahul Himkar (via Unsplash)
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Rio Ferdinand is stepping away from TNT Sports after more than a decade
Danny Jones
Manchester United legend and ex-England international Rio Ferdinand has announced he will be stepping away from TNT Sports, leaving more than a decade with the broadcaster.
Ferdinand has spent the best part of the last 10 years serving as a leading pundit and analyst, as well as hosting his own ‘Rio Meets’ online series – the interview format of which has been replicated on his YouTube channel.
However, after having been one of their main anchors both under the BT Sport and even more so since the inception of the rebranded TNT Sports Football umbrella, the 46-year-old has confirmed he has now quit their regular coverage following the Champions League final this weekend.
In a lengthy statement on social media, the ex-Man United defender, who also played for Leeds, West Ham, Bournemouth and QPR, described it as a “difficult decision.”
Taking time to thank the network for their “tremendous support” over the years, especially those “behind the scenes, whose work often goes unseen but has been essential to our success.”
The talented centre-back retired in May 2015 after more than 500 appearances and 81 national team caps, making an almost immediate switch into punditry and remaining a household name.
Rio has also remained a popular figure at Old Trafford and, indeed, across various parts of Manchester since leaving United in 2014.
For instance, his self-titled Foundation has carried out some truly transformational local outreach across various boroughs, as it has back in his home city of London.
Responding to the news, TNT Sports said nothing more than “Thanks for everything, Rio”; meanwhile, fellow former Red, Danny Simpson (who retired last year and also works as a pundit/presenter for MUTV) added: “You’re going to be missed, bro. Every time you’re on, you give us all the mad insight.”
However, he has promised he will remain in the media industry, continuing to work under the Rio Ferdinand Presents digital brand and pursuing “other business interests”.
With his ‘Rio Reacts’ and ‘Vibe with FIVE’ series regularly raking in millions of views, he might not be on the box during European nights but you’ll still be seeing plenty of him.
Emily Sergeant -
5th June 2024 
